1. Sally Real Estate Agent

2. What is an “online presence”? An online presence is the sum of all the identities you’ve created (can be both personal and business-driven) and the interactions those identities have established, and participated in, online. Your online presence has a very broad reach, and when built successfully it can spread brand awareness and gain you fans, followers, leads, customers and anything else you could ever want for your business.

3. 97% of consumers use the web to search for what they want, and if the vast majority of your potential clients are online then you should be too. A online presence is important for outbound marketing because it reinforces your brand and what you offer. Inbound marketing is equally important because the quality of your content will help attract customers even if they haven’t heard of your before. In modern day of connectivity everywhere, it is a matter of “when” and not “why” when it comes to establishing an online presence. Any business, both established and fledgling, will eventually have to take on the challenge of creating a website, social media accounts, or another online footprint. Forbes/Entrepreneurs

4. Zero Moment of Truth (ZMOT) The zero moment of truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance.

5. First Moment of Truth (FMOT) Introduced by P&G, it’s what people think when they see your product and it’s the impressions they form when they read the words describing your product or service.

6. Second Moment of Truth (SMOT) It’s what people feel, think, see, hear, touch, smell, and (sometimes) taste as they experience your product over time. It’s also how your company supports them in their efforts throughout the relationship.

7. Ultimate Moment of Truth (UMOT) The moment when people go online to review, post about, or otherwise share their experiences with a product or service.

8. More Moments Are Mobile In today’s always-connected, mobile-first world, how do you continue to win the Zero Moment of Truth?

9. Use search to uncover and understand the moments that matter If you had to guess what kind of stain is searched for most, would you know the answer? Overwhelmingly, – it’s "red wine stains. Do you know what’s in the collective mind of consumers right now? – (Answer: coconut oil).coconut oil). The trick is to use search to identify the moments that matter to consumers and act on them across your entire marketing mix.

10. Be Present In The Moments That Matter Woody Allen is often credited with saying, "Eighty percent of success is showing up." This is especially true when it comes to digital. You can’t be a helpful brand partner and improve the lives of consumers if you’re not present in the moments they need you most. And increasingly, these moments are happening on smartphones. On mobile, do you know how many people are searching for your brand? Your category? How many of those times do you show up? How many times do they choose you, and why? Most importantly, how many times does your competitor show up, but you don't?

11. Have Something Interesting, Relevant and/or Engaging To Say We’ve established that you need to have an answer to these many consumer moments, but do you have the "right" answer? And does your ad provide the best possible experience across screens? Links to homes may not be enough to hook consumers. Your ads should provide an experience that's as informative and entertaining as possible: links to rich content on your website and opportunities to engage on Facebook or watch videos on YouTube, for example.

12. Measure and Track Brands that are committed to the Zero Moment of Truth The ones that use search to uncover and understand the moments that matter, that show up, that provide the right mobile- relevant answers and that measure the impact Stand to gain a competitive advantage. More importantly, they can help consumers when they need it most.

13. 1.Establish your brand Put simply, your “brand” is what your prospect thinks of when he or she hears your name. It’s everything the public thinks it knows about you or your offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic). Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind. http://www.inman.com/next/how-to-tell-a-story-through-your-real-estate-brand/ How to tell a story through your real estate brand. The last thing consumers want to hear is that you are a 'people person'

14. Evaluate The Competition. What niches are currently being exploited in your local market? Is there a high-end specialist? A condo expert? A low-cost leader? A “green” Realtor? Someone who sells mainly golf communities? Lake homes, Ocean front properties? Knowing what marketing angles your competition is pushing will help you see opportunities to market your own business in a unique way.

15. Define Your Brand Before you even think about a name, slogan, or look to your real estate brand, make sure to ask yourself the right questions so that whatever you choose will directly speak to your target audience. Here are some important questions that will help guide you though this process:

16. What is your core demographic? Can they be narrowed down by age, gender, family status, or profession? What real estate services do they need? What services are the most sought-after? Are there any services that a premium is put upon? What neighborhoods that you serve are the most lucrative to do business in? Would it benefit you to brand yourself around those specific markets? What specific advantages do you hold over the competition? Some real estate companies brand themselves around a signature service that they provide. What are the values of your company? Branding around morals and ethics can instill consumer confidence in your real estate business. Do you rely primarily around referrals for your business? This can influence your branding decisions at the very least and can even be the driving force behind your brand in some cases.

17. Once You Answer All The Questions Create Your Brand Put A Look To Your Brand

19. 2. Establishing your presence starts with building a strong foundation Highly recommend you own your own domain for your own website or static word press site. Promoting your brand not your company. We use bluehost.com How to do it on your own: http://www.socialmediatoday.com/content/guide-wordpress- small-businesseshttp://www.socialmediatoday.com/content/guide-wordpress- small-businesses https://www.agentimage.com Once your website is complete, the next step is to promote it. There are several ways to do this. First, encourage search engines to crawl your website. This might mean directly submitting your link or your sitemap to Google, Yahoo, Bing, etc. A simple way to think about search engine optimization (SEO) is: the more inbound links your website has, and the more relevant content on your site is to a particular search query, the more visible your website will become. In general, when you type a phrase like “real estate” into a search engine, the websites with more inbound links and more relevant, high-quality content will be displayed first. Always be optimizing and improving

20. 3. Build and brand your social media platforms. Even with limited resources, you can leverage a few tools and services to quickly establish a footprint Build a Facebook business page but use your personal page as a business also. Build a Facebook fan page for co-marketing with your LO to target FSBO/Apartment Communities/Lake communities or neighborhood Facebook pages The goal is to get people (friends) to comment, like and share. Add other social media sites as a layering effect to get more exposure: YouTube Google+ Twitter Pinterest Provide consistent value Know your audience and target market minds and what they are thinking. Answer the questions for them to show you understand and care about what they care about. A mix of 80 / 20 is a rule I like to follow: share other peoples’ content, feel good content, fun and entertaining content 80% of the time, and 20% business content but done in a feel good way. No one wants to be sold, sharing success stories and tagging those involved with a photo will get others to comment, like and share your 20% business engagement.

21. 4. BE SOCIAL One of the greatest things about the Internet is that it allows you to be everywhere. Disclaimer: we don’t agree with the be everywhere strategy on social media specifically; however, I do believe in testing and then choosing two or three social channels that work best for your business. WHO HAS THE TIMEthe be everywhere strategy on social media Being social doesn’t mean you HAVE be everywhere. But being social DOES mean you should have at least two or three of these profiles set up that you regularly post and engage on. Consistency here is key. If you’re not able to manage your social channels by posting regularly and being a part of the conversation, then it’s going to be hard to increase your following. Old ways to not open NEW doors. Social media can be a GREAT marketing tool to help you gain those initial fans and followers, and once you have those followers, it’s also a great tool to reach those who know, like and trust you.

22. 6. Start building relationships https://youtu.be/IPYeCltXpxw BE SEEN, really important when building an online presence. If no one knows you, then they won’t be looking for you Start with farming your database, friend, email private message them your link to like, friend, and follow you. Give them a reason, your WHY is a excellent place to start. Then, start building relationships with them through providing value. Why are John Realtor friends/clients so pumped about him, because John is a genuine guy who truly cares about others. He never takes, he always gives, that is how you build strong relationships; you care about what your peeps care about!start building relationships

23. 7. Track and have patience You can start building your online presence today, but how do you know if it’s working? You’ll know if you’re tracking your progress. Every single week I look at the number of clicks, likes, followers, traffic you have had. If you’re not tracking these types of things, then you won’t be able to recognize trends or identify why a large spike in traffic (or a decreased number of visitors) may have happened. It’s important to test different things and figure out what works best for you. your online presence has huge potential to get you and your business known through various online channels. But it takes time, and so you have to be willing to be patient. Remember: the way you interact and connect with people online can help expand your reach (brand awareness) while simultaneously growing the number of fans, followers, leads and customers your business has. You don’t have to be everywhere online, but you do have to be somewhere online.

24. Agent Bio Great site and examples for Agent BIO http://budurl.com/agentbio

25. Bringing It All Together Define your brand Establish your brand Evaluate the competition Create your brand Put a look to your brand Establishing your presence starts with building a strong foundation Build and brand your social media platforms. Be Social Start and never stop building relationships in person and on the web Track and have patience Spend time and continually be perfecting your Agent BIO Never Give Up!