1. Satisfaction with the quality of the sporting experience survey (SQSE 2) Results for: Rowing June 2010

2. 2 Survey information Background to the SQSE survey: Understanding and measuring the quality of experience is a crucial element of the Sport England Strategy 2008-11 and is central to Sport England’s commitment to develop a world-leading community sport system. Within the ‘sustain’ element of Sport England’s strategy, the key outcome measure is to achieve a quantifiable increase in people’s satisfaction with their experience of sport. The Sustain outcome is concerned with keeping people engaged in sport and has the central notion that people’s continued engagement in sports is driven by the fact that they enjoy taking part and that this enjoyment is in turn impacted significantly by the quality of the sporting experience. The SQSE survey provides a statistically robust measure of satisfaction with the quality of the sporting experience by individual sport, as a basis for tracking the achievement of targets for each sport. This research provides a detailed picture of what is important to people when they participate in sport, and satisfaction with their sporting experience, across 46 sports. This is the second year of the study allowing for each sport to monitor their performance over the last 12 months. The development of this research has been informed by consultation with the national governing bodies of sport (NGBs), a literature review on previous studies in this area, scoping work undertaken by Ipsos MORI, and qualitative research by the Henley Centre. Prior to the survey being conducted, a full pilot and cognitive testing was also undertaken.

3. 3 Survey information The results for Rowing, for the three engagement levels: general participants, members of affiliated clubs and members of the talent pool. An overall satisfaction score, importance and satisfaction with each of the sporting domains, as well as a more detailed understanding of satisfaction within each domain. The importance results shown in this pack have been held at 2009 levels throughout. An overall satisfaction score for all sports combined (an aggregated score across all 46 sports). Comparative satisfaction scores from the 2009 study. In total 2015 people (age 14 and over) from Rowing took part in the survey; 246 general participants, 1706 affiliated club members and 63 talent pool members. The overall score for Rowing is weighted to reflect the number of people taking part in each of the engagement levels (general participants, club member, talent pool). This leads to an effective base size of 374 for statistical considerations. (See the information guide for more information on the weighting process). The score for all sports combined (an aggregated satisfaction score across all the 46 sports) is weighted to reflect the numbers of people taking part in each of the 46 sports. All satisfaction and importance scores exclude people who have said ‘Don’t know’ for that specific question. This will lead to a small fluctuation in sample sizes per question (usually less than 10%) This slide pack provides Data considerations Further information on the survey (rationale, methodology, weighting etc) can be found in the attached information guide.

4. 4 Contents page Survey information Key findings Key Driver analysis Detailed findings Additional data Rowing specific questions 2 5 14 19 74 84

5. 5 Key findings for Rowing

6. 6 2010 satisfaction scores 2010 scores: overall satisfaction scores across all sports 2009 Baseline and 2010 scores: OverallGeneral participantsAffiliated club membersTalent pool 201020092010200920102009 20102009 Rowing All sports 78.2 76.5 77.9 76.2 79.6 78.0 78.2 79.7 80 79.4 79.8 80.8 81.2 79.6 82.2 Below is an overview of the results for Rowing. This shows 2010 scores for each engagement level for your sport as well as across all sports. Included in each case is a comparison with 2009 scores. (For more information on how the scores were calculated, please see the accompanying information guide). 2010 scores: overall satisfaction scores across all sports Average satisfaction score for all sports (76.5%) 66.1 82.5 JudoTaekwondoAnglingShootingOrienteeringBowlsGolfBoxingClimbing/MountaineeringEquestrianDance ExerciseWeightliftingSailingRugby UnionRugby LeagueCyclingSnowsportsAthleticsBocciaSquashCanoeing/KayakingTriathlonGoalballArcheryRowingLacrosseTennisModern PentathlonTable TennisSwimmingWrestlingBadmintonFencingWater SkiingCricketWheelchair BasketballFootballBasketballVolleyballRoundersBaseball/SoftballHandballWheelchair RugbyGymnastics/TrampoliningNetballHockey

7. 7 2010 and 2009 baseline satisfaction scores 2010 scores: overall satisfaction scores across all sports (with 2009 comparison scores) Average satisfaction score All sports 2010 (76.5%) Gymnastics/Trampolining JudoTaekwondoAnglingShootingOrienteeringBowlsGolfBoxingClimbing/MountaineeringEquestrianDance ExerciseWeightliftingSailingRugby UnionRugby LeagueCyclingSnowsportsAthleticsBocciaSquashCanoeing/KayakingTriathlonGoalballArcheryRowingLacrosseTennisModern PentathlonTable TennisSwimmingWrestlingBadmintonFencingWater SkiingCricketWheelchair BasketballFootballBasketballVolleyballRoundersBaseball/SoftballHandballWheelchair RugbyNetballHockey

8. 8 Overview of domains for Rowing All respondentsGeneral participantAffiliated club members Talent Pool Sat ‘10Sat’09ImpSat ‘10Sat’09ImpSat ‘10Sat’09ImpSat ‘10Sat’09Imp Performance 7.47.67.97.47.57.87.77.88.57.37.48.6 Exertion & fitness 8.38.58.78.28.48.78.8 9.0 9.1 Release & diversion 8.38.58.78.38.58.7 8.88.68.88.9 Social aspects 8.1 7.87.98.07.78.78.68.18.88.78.2 People & staff 7.98.08.37.87.98.2 8.38.78.2 8.5 Ease of participating 7.67.78.27.67.78.27.47.68.37.27.47.9 Facilities & playing environment 7.27.57.87.37.77.96.87.17.66.87.17.5 Coaching 7.17.28.27.07.28.07.37.18.87.37.69.0 Officials 7.67.78.27.5 8.1 8.28.77.47.98.6 Value for money 7.57.68.17.67.78.17.47.68.16.7 8.2 Scores shown are satisfaction and importance out of 10 for the domains at an overall level

9. 9 Overview of domains for all sports All respondentsGeneral participantAffiliated club members Talent Pool Sat ‘10Sat’09ImpSat ‘10Sat’09ImpSat ‘10Sat’09ImpSat ‘10Sat’09Imp Performance 7.37.77.87.37.67.77.67.98.37.57.89.2 Exertion & fitness 8.08.28.58.08.28.67.98.28.58.48.89.3 Release & diversion 8.28.5 8.28.4 8.7 8.68.89.2 Social aspects 7.98.27.97.88.17.88.48.68.48.68.88.7 People & staff 7.78.08.37.67.98.28.08.38.88.28.49.0 Ease of participating 7.57.98.47.57.98.47.78.18.57.27.58.8 Facilities & playing environment 7.17.68.17.17.68.17.17.58.17.57.78.4 Coaching 7.17.48.07.07.37.87.47.68.58.28.49.5 Officials 7.37.68.37.37.68.17.37.69.07.98.29.4 Value for money 7.27.68.27.27.58.27.47.88.46.87.28.9 Scores shown are satisfaction and importance out of 10 for the domains at an overall level

10. 10 Coaching People and staff involved in organising sport Social aspects Exertion and fitness Opportunities to improve overall performance Release and diversion from everyday life Officials Ease of participating in sport Facilities and playing environment Importance and satisfaction within domains for Rowing - all respondents Value for money Excluding don’t know responses Average importance and satisfaction scores out of 10 for each domain ImportanceSatisfaction

11. 11 Coaching People and staff involved in organising sport Social aspects Exertion and fitness Opportunities to improve overall performance Release and diversion from everyday life Officials Ease of participating in sport Facilities and playing environment Importance and satisfaction within domains for Rowing - general participant Value for money Excluding don’t know responses Average importance and satisfaction scores out of 10 for each domain ImportanceSatisfaction

12. 12 Coaching People and staff involved in organising sport Social aspects Exertion and fitness Opportunities to improve overall performance Release and diversion from everyday life Officials Ease of participating in sport Facilities and playing environment Importance and satisfaction within domains for Rowing - club member Value for money Excluding don’t know responses Average importance and satisfaction scores out of 10 for each domain ImportanceSatisfaction

13. 13 Coaching People and staff involved in organising sport Social aspects Exertion and fitness Opportunities to improve overall performance Release and diversion from everyday life Officials Ease of participating in sport Facilities and playing environment Importance and satisfaction within domains for Rowing - talent pool Value for money Excluding don’t know responses Average importance and satisfaction scores out of 10 for each domain ImportanceSatisfaction

14. 14 Identification of the factors that are most likely to drive satisfaction in Rowing based on statistical modelling of ‘derived importance’

15. 15 Derived importance The next slide places the domains in order of importance for Rowing. The key drivers for each of the top 8 domains* are shown within the relevant section of the report. This is based on statistical modelling of all the responses to the survey and may differ from results presented in previous slides which focus on the importance as stated by respondents (stated importance). By taking into account the relationship between all the aspects of satisfaction, this analysis of ‘derived importance’ provides a more detailed and comprehensive analysis of the factors which will drive satisfaction. See the information guide for more detail on how and why this analysis is done. *The key drivers are shown for domains that have a high or medium impact on overall satisfaction.

16. 16 Top domains to focus on (based on statistical analysis) Release and diversion Exertion and fitness Performance Social aspects Ease of participating Value for money Facilities and playing environment Officials Coaching People and staff Domains which have the most impact on overall satisfaction with Rowing Domains which have the least impact on overall satisfaction with Rowing KEY Medium impact areas High impact areas Low impact areas

17. 17 Strategic priority analysis – stated and derived importance The next chart maps the scores for each domain for stated and derived importance mapped against each other. This highlights which domains should be a strategic priority – with each of the domains falling into one of four quadrants: Drivers: There will likely be overlap between stated and derived importance factors – these are the ones which should be prioritised. Hidden opportunities: Those that are high on derived but low on stated importance are the hidden opportunities which could potentially have a large effect of overall satisfaction. Minimum requirements: Those that are high on stated importance and low on derived importance are the real hygiene factors Marginals: Those with low importance on both measures (stated and derived importance) can be seen as least important for driving action.

18. 18 Strategic priority analysis LO HI Stated importance (Low to high) DRIVERS MINIMUM REQUIREMENTS HIDDEN OPPORTUNITIES MARGINALS Derived importance – low to high

19. 19 Detailed findings for each domain

20. 20 Domain: Opportunities to improve overall performance

21. 21 Top areas to focus on: Opportunities to improve performance KEY Medium impact areas High impact areas Low impact areas Attributes which have the most impact on overall satisfaction with the domain Rowing Attributes which have the least impact on overall satisfaction with the domain Rowing That I performed at a standard that I expected of myself The opportunities I had to progress and improve in my sport The opportunities I had to learn, practice and develop skills in my sport The opportunities I had to compete at a level that suited my abilities The feeling that I was participating at the right standard for me The recognition I received from others when I performed well in my sport The opportunities I had to take part in competitions/events in my local area A clear understanding of performance standards within the talent pathway for my sport The opportunities I had to improve my mental/psychological approach so that I could perform better in my sport The level of access I had to appropriate sports science support to improve/maintain my performance The opportunities the sport gave me to improve my physical condition so that I could perform better in my sport The level of access I had to appropriate sports medicine support to prevent, treat, and recover from injuries A clear understanding of progression levels within the talent pathway for my sport That the culture within my sport encourages sporting excellence

22. 22 Importance and satisfaction of domains: Opportunities to improve overall performance Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction

23. 23 That I performed at a standard that I expected of myself Key: % of respondents on a scale of 1-10 rating: Base Satisfaction with opportunities to improve overall performance Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All That the culture within my sport encourages sporting excellence** The opportunities I had to take part in competitions in my local area The feeling that I was participating at the right standard for me* Partic- ipant Club member Talent Pool AllPartic- ipant Club member Talent Pool All 2005240170263200123617026319412391702n/a 63 Not applicable

24. 24 Key: % of respondents on a scale of 1-10 rating: Satisfaction with opportunities to improve overall performance Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 2002237170263 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1986239168562 Partic- ipant Club member Talent Pool All 2000235170263 Partic- ipant Club member Talent Pool All 2000235170263 The opportunities I had to learn, practice and develop skills in my sport The recognition I received from others when I performed well in my sport The opportunities I had to progress and improve in my sport The opportunities I had to compete at a level that suited my abilities Not applicable Base

25. 25 Key: % of respondents on a scale of 1-10 rating: Base Satisfaction with opportunities to improve overall performance Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 The level of access I had to appropriate sports science support to improve/maintain my performance (e.g. sports psychology, sports physiology, sports biomechanics and/or nutrition)** The level of access I had to appropriate sports medicine support to prevent, treat, and recover from injuries** The opportunities the sport gave me to improve my physical condition so that I could perform better in my sport** The opportunities I had to improve my mental/psychological approach so that I could perform better in my sport** Partic- ipant Club member Talent Pool All n/a 63 Partic- ipant Club member Talent Pool All n/a 61 Partic- ipant Club member Talent Pool AllPartic- ipant Club member Talent Pool All n/a 60n/a 61 Not applicable

26. 26 Taking everything about opportunities to improve your performance into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Satisfaction with opportunities to improve overall performance Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1961222167762 Top 8-10Middle 5-7Bottom 1-4 Not applicable A clear understanding of progression levels within the talent pathway for my sport ** Partic- ipant Club member Talent Pool All n/a 63 A clear understanding of performance standards within the talent pathway for my sport ** Partic- ipant Club member Talent Pool All n/a 62

27. 27 Domain: Exertion and Fitness

28. 28 Top areas to focus on: Exertion and fitness The opportunities to improve my fitness levels by participating in my sport KEY Medium impact areas High impact areas Low impact areas The sport's contribution to my overall health The opportunities to get the levels of physical exertion from my sport that were right for me Attributes which have the most impact on overall satisfaction with the domain Rowing Attributes which have the least impact on overall satisfaction with the domain Rowing

29. 29 Importance and satisfaction of domains: Exertion and fitness Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

30. 30 Taking everything about exertion and fitness in your sport into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Satisfaction with exertion and fitness Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 2004241170063 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 2010243170463 Partic- ipant Club member Talent Pool All 2006241170263 Partic- ipant Club member Talent Pool All 1985240168263 The opportunities to get the levels of physical exertion from the sport that was right for me The opportunities to improve my fitness levels participating in my sport The sport’s contribution to my overall health Not applicable

31. 31 Domain: Release and Diversion

32. 32 Top areas to focus on: Release and diversion KEY Medium impact areas High impact areas Low impact areas The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine The buzz/sense of exhilaration I got from doing my sport The opportunities I had to challenge myself through my sport Feeling better about myself having taken part in my sport Attributes which have the most impact on overall satisfaction with the domain Rowing Attributes which have the least impact on overall satisfaction with the domain Rowing

33. 33 Importance and satisfaction of domains: Release and diversion from everyday life Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

34. 34 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 2009242170463 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 2008243170263 Partic- ipant Club member Talent Pool All 2008243170263 Partic- ipant Club member Talent Pool All 2008242170363 Satisfaction with release and diversion from everyday life The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine Feeling better about myself having taken part in my sport The buzz/sense of exhilaration I got from doing my sport The opportunities I had to challenge myself through my sport Not applicable

35. 35 Taking everything about release and diversion from everyday life into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1998238169763 Top 8-10Middle 5-7Bottom 1-4 Satisfaction with release and diversion from everyday life Not applicable

36. 36 Domain: Social Aspects

37. 37 Top areas to focus on: Social aspects KEY Medium impact areas High impact areas Low impact areas The opportunities for me to socialise through my sport That I could participate in my sport without feeling embarrassed or awkward That I could participate in my sport in an environment that was not threatening or intimidating That I could participate in my sport with people who respect the rules and spirit of the sport The opportunities the sport gave me to feel part of a wider group or team That I could participate in my sport in a way that respects my cultural and/or religious beliefs Attributes which have the most impact on overall satisfaction with the domain Rowing Attributes which have the least impact on overall satisfaction with the domain Rowing

38. 38 Importance and satisfaction of domains: Social Aspects Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

39. 39 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 2006239170463 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 2005239170363 Partic- ipant Club member Talent Pool All 2007240170463 Partic- ipant Club member Talent Pool All 1968237167061 Satisfaction with social aspects The opportunities for me to socialise through my sport The opportunities the sport gave me to feel part of a wider group or team That I could participate in my sport without feeling embarrassed or awkward That I could participate in my sport in a way that respects my cultural and/or religious beliefs Not applicable

40. 40 Taking everything about social aspects into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1998238169862 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 2005239170462 Partic- ipant Club member Talent Pool All 1985222170063 Satisfaction with social aspects That I could participate in my sport with people who respect the rules and spirit of the sport That I could participate in my sport in an environment that was not threatening or intimidating Not applicable

41. 41 Domain: People and staff involved in organising your sport

42. 42 Top areas to focus on: People and staff KEY Medium impact areas High impact areas Low impact areas How welcoming the people were at the places in which I took part in my sport How welcome I was made to feel by the people who organise or run my sport The competence and commitment of the volunteers I came into contact with in my sport The competence of the paid professional staff I came into contact with in my sport The attitude towards families and young people in my sport Attributes which have the most impact on overall satisfaction with the domain Rowing Attributes which have the least impact on overall satisfaction with the domain Rowing

43. 43 Importance and satisfaction of domains: People and staff involved in organising your sport Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

44. 44 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1998239169663 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1997238169663 Partic- ipant Club member Talent Pool All 1994237169562 Partic- ipant Club member Talent Pool All 1943236164463 How welcoming the people were at the places in which I took part in my sport How welcome I was made to feel by the people who organise or run my sport The competence and commitment of the volunteers I came into contact with in my sport Satisfaction with people and staff involved in organising your sport The competence of the paid professional staff I came into contact with in my sport Not applicable

45. 45 Taking everything about people and staff involved in organising your sport into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1889223160759 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1946200168660 Satisfaction with people and staff involved in organising your sport The attitude towards families and young people in my sport Not applicable

46. 46 Domain: Ease of participating in your sport

47. 47 Top areas to focus on: Ease of participating Being able to take part in my sport without being interrupted or disturbed by members of the public KEY Medium impact areas High impact areas Low impact areas Being able to take part in my sport without being interrupted or disturbed by other sports participants Being able to participate/compete in my sport at a time that was convenient to me Being able to take part in my sport at places that were not overcrowded The ease with which I could balance my sporting, work, family or education commitments The time it took me to get to the places where I participated/compete in my sport The commitment and punctuality of other people within my sport The ease of making a booking when I participated in my sport e.g. booking a facility or sporting venue Being able to train in my sport at a time that was convenient to me The time it took me to get to the places where I train or receive coaching in my sport Attributes which have the most impact on overall satisfaction with the domain Rowing Attributes which have the least impact on overall satisfaction with the domain Rowing

48. 48 Importance and satisfaction of domains: Ease of participating in your sport Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

49. 49 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 2006240170363 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1951238165162 Partic- ipant Club member Talent Pool All 2007241170363 Satisfaction with ease of participating in your sport The ease with which I could balance my sporting, work, family or education commitments The ease of making a booking when I participated in my sport (e.g. booking a facility or sporting venue) Being able to compete/participate in my sport at a time that was convenient to me Not applicable The time it took me to get to the places where I participated/compete in my sport Partic- ipant Club member Talent Pool All 2003240170063

50. 50 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1997241169363 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 2000241169762 Partic- ipant Club member Talent Pool All 2000241169663 Satisfaction with ease of participating in your sport Being able to take part in my sport without being interrupted or disturbed by other sports participants Being able to take part in my sport without being interrupted or disturbed by members of the public Being able to take part in my sport at places that were not overcrowded The commitment and punctuality of other people within my sport* Partic- ipant Club member Talent Pool All 19382371701n/a Not applicable

51. 51 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Satisfaction with ease of participating in your sport Taking everything about the ease of participating in your sport into account, how satisfied would you say you are with this aspect of your sport? Being able to train in my sport at a time that was convenient to me** Partic- ipant Club member Talent Pool All n/a 63 Partic- ipant Club member Talent Pool All 2000238169963 Not applicable Partic- ipant Club member Talent Pool All n/a 63 The time it took me to get to the places where I train or receive coaching in my sport**

52. 52 Domain: Facilities and playing environment

53. 53 Top areas to focus on: Facilities and environment The safety of the places where I took part in my sport The quality of the natural environment or surroundings where I took part in my sport The quality of the equipment available to me at the place where I usually took part in my sport The cleanliness of the facilities where I took part in my sport The quality of the non sport facilities where I took part in my sport e.g. changing, catering, parking The design and look of the buildings where I took part in my sport The quality of the water The quality of the surfaces where I took part in my sport How well the places where I participated cater for people with a disability The quality of the lighting where I took part in my sport The heating and ventilation where I took part in my sport The availability of high quality child care facilities and services where I took part in my sport The facilities where I train are at an appropriate standard for my performance level KEY Medium impact areas High impact areas Low impact areas Attributes which have the most impact on overall satisfaction with the domain Rowing Attributes which have the least impact on overall satisfaction with the domain Rowing

54. 54 Importance and satisfaction of domains: Facilities and playing environment Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

55. 55 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1989238169061 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1952237165362 Partic- ipant Club member Talent Pool All 1979235168163 Satisfaction with facilities and playing environment The design and look of the buildings where I took part in my sport The quality of the surfaces where I took part in my sport The quality of the water Not applicable

56. 56 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1992238169163 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1976236167763 Partic- ipant Club member Talent Pool All 2003238170263 Partic- ipant Club member Talent Pool All 2003238170263 Satisfaction with facilities and playing environment The quality of the natural environment or surroundings where I took part in my sport The quality of the equipment available to me at the place where I usually took part in my sport The quality of the lighting where I took part in my sport The heating and ventilation where I took part in my sport Not applicable

57. 57 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 2003238170263 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1995237169563 Partic- ipant Club member Talent Pool All 1839224155659 Partic- ipant Club member Talent Pool All 1992238169163 Satisfaction with facilities and playing environment The availability of high quality child care facilities and services where I took part in my sport The safety of the places where I took part in my sport The quality of the non sport facilities where I took part in my sport (e.g. changing, catering, parking) The cleanliness of the facilities where I took part in my sport Not applicable

58. 58 Taking everything about facilities and playing environment into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1615205135654 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1976219169562 Satisfaction with facilities and playing environment The facilities where I train are at an appropriate standard for my performance level** How well the places where I participated cater for people with a disability Partic- ipant Club member Talent Pool All n/a 63 Not applicable

59. 59 Domain: Coaching

60. 60 Importance and satisfaction of domains: Coaching Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

61. 61 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1998238169763 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 2004240170163 Partic- ipant Club member Talent Pool All 1995235169763 Partic- ipant Club member Talent Pool All 1998237169863 Satisfaction with coaching The opportunities to receive coaching from an instructor or coach The coaching I received suited my ability The technical competence of the coach/coaches The coaches’ ability to understand and respond to my particular needs Not applicable

62. 62 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Satisfaction with coaching Improvements I have made in my performance in the sport from having received coaching An increased enjoyment in participating in my sport from having received coaching* The feedback I received from my coach/coaches was motivating and encouraging The level of influence I have over the structure and content of my training** Partic- ipant Club member Talent Pool All 2004239170263 Partic- ipant Club member Talent Pool All 2001237170163 Partic- ipant Club member Talent Pool All 19402381702n/a Partic- ipant Club member Talent Pool All n/a 63 Not applicable

63. 63 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Satisfaction with coaching The working relationship I have with my coach/coaches** My coach/coaches showed me respect and treated me fairly** Partic- ipant Club member Talent Pool All n/a 63 Partic- ipant Club member Talent Pool All n/a 63 Not applicable Access to a well balanced programme of coaching and technical development, fitness and conditioning; competition opportunities; sports science and lifestyle support ** That I have a personalised programme with clear goals, targets and priorities ** Partic- ipant Club member Talent Pool All n/a 63 Partic- ipant Club member Talent Pool All n/a 63

64. 64 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Satisfaction with coaching Taking everything about coaching into account, how satisfied would you say you are with this aspect of your sport? Partic- ipant Club member Talent Pool All 1791157157262 Not applicable

65. 65 Domain: Officials

66. 66 Importance and satisfaction of domains: Officials Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

67. 67 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1865227158157 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1896226160961 Partic- ipant Club member Talent Pool All 1934230164163 Partic- ipant Club member Talent Pool All 1772140157161 Satisfaction with officials Taking everything about officials in your sport into account, how satisfied would you say you are with this aspect of your sport? The availability of qualified officials when I competed in my sport The knowledge and application of the rules demonstrated by qualified officials The level of respect the officials received from participants when I competed in my sport Not applicable

68. 68 Domain: Value for money

69. 69 Top areas to focus on: Value for money The value for money I got from the cost of my club membership The value for money from the clothing and equipment I purchased to take part in my sport The value for money of the non sport facilities where I took part in my sport e.g. changing, catering, parking The value for money of booking/venue/facility fees where I took part in my sport The value for money of the coaching I received The value for money I got from the equipment I hired to take part in my sport The financial cost to me and/or my family to support my involvement in my sport The funding opportunities available to me or my club from sponsors KEY Medium impact areas High impact areas Low impact areas Attributes which have the most impact on overall satisfaction with the domain Rowing Attributes which have the least impact on overall satisfaction with the domain Rowing

70. 70 Importance and satisfaction of domains: Value for money Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

71. 71 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1992239169063 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 2002239170063 Partic- ipant Club member Talent Pool All 1997236169863 Partic- ipant Club member Talent Pool All 1989240168762 Satisfaction with value for money The value for money of the non sport facilities where I took part in my sport (e.g. changing, catering, parking) The value from money I got from the cost of my club membership The value for money from the clothing and equipment I purchased to take part in the sport The value for money I got from the equipment I hired to take part in my sport Not applicable

72. 72 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience 1990239168962 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All n/a 58 Partic- ipant Club member All n/a 62 Satisfaction with value for money The value for money of the coaching I received The funding opportunities available to me or my club from sponsors** The financial cost to me and/or my family to support my involvement in my sport** Not applicable Talent Pool Partic- ipant Club member Talent Pool All 19042381666n/a The value for money of booking/venue/facility fees where I took part in my sport*

73. 73 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Rowing, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 1970225168362 Satisfaction with value for money Taking everything about value for money into account, how satisfied would you say you are with this aspect of your sport? Not applicable

74. 74 Additional data

75. 75 Previous participation % Increased % Same % Decreased Q. Over the last 12 months would you say that your participation in Rowing has increased or decreased? Bases exclude 'don’t know' 31 2009 34 20 23 31 32 24 38 35 49 53 % Increased % Same % Decreased

76. 76 Future participation Q. Looking over the next 12 months do you expect to play more or less Rowing than you did in the last 12 months? % More % Same % Less Bases exclude 'don’t know' 2009 % More % Same % Less 15 11 20 46 47 44 30 39 38 46 51

77. 77 Once a month Once a week (4 days)Twice a week (8 days) 3 times a week (12 days) 6 times a week (24 days) Every day (28 days) Q. Thinking particularly about a typical month in the Rowing season, on how many days in a four week (28 day) period do you participate in, or train for your sport? Frequency of participation 5 times a week (20 days)4 times a week (16 days) 2-3 days a month (2-3 days) Number of participants at each level: All respondents (2015), General participants (246), Affiliated club members (1706), Talent pool members (63) Less than once a month

78. 78 25 - 34 Age 14 - 1516 - 2435 - 4445 - 5455 - 6465+ Number of participants at each level: All respondents (2015), General participants (246), Affiliated club members (1706), Talent pool members (63)

79. 79 Gender All Participant Club member Talent Pool Male Female Number of participants at each level: All respondents (2015), General participants (246), Affiliated club members (1706), Talent pool members (63)

80. 80 Ethnicity WhiteMixedAsianBlackChinese Number of participants at each level: All respondents (1960), General participants (241), Affiliated club members (1657), Talent pool members (62)

81. 81 Region Number of participants at each level: All respondents (2015), General participants (246), Affiliated club members (1706), Talent pool members (63) Yorkshire and Humber South WestSouth East North East/Merseyside East East Midlands Q. Which area do you live in? London North East West Midlands None of these

82. 82 Affiliated club member % Yes % No % Don’t know All Participant Club member Talent Pool Q. Are you a member of a British Rowing affiliated Rowing club? Number of participants at each level: All respondents (2015), General participants (246), Affiliated club members (1706), Talent pool members (63)

83. 83 Individual affiliation % Yes % No % Don’t know All Q. Are you an affiliated member of your sport’s National Governing Body, British Rowing? Number of participants at each level: All respondents (2015), General participants (246), Affiliated club members (1706) Talent pool members (63) Participant Club member Talent Pool

84. 84 Rowing specific questions

85. 85 Usual times to row Q Thinking about an average week, which of the following times would you usually row? Participant (%) Club member (%) All Mon-Fri 9-5 Mon-Fri Evenings after 5PM Sunday AM Sunday PM Mon-Fri Mornings before 9AM Saturday AM Saturday PM Talent Pool (%) Number of participants at each level: Rowing overall (2015), participant (246), affiliated club members (1706), talent pool members (63) No particular times 193146 24168 486989 327694 171821 267394 161724 1222

86. 86 Preferred times to row Q Assuming no changes to your work or personal commitments, which of the following times would you say are your preferred times to row? Participant (%) Club member (%) All Mon-Fri 9-5 Mon-Fri Evenings after 5PM Sunday AM Sunday PM Mon-Fri Mornings before 9AM Saturday AM Saturday PM Talent Pool (%) Number of participants at each level: Rowing overall (2015), participant (246), affiliated club members (1706), talent pool members (63) No particular times 192949 261710 436686 287490 162122 276990 151917 143-

87. 87 Length of time participating in rowing Participant (%) Club member (%) All Over 1 year up to 2 years Over 2 years up to 3 years Over 10 years ago Don’t know Up to 12 months ago Over 3 years up to 5 years Over 5 years up to 10 years Talent Pool (%) Number of participants at each level: Rowing overall (2015), participant (246), affiliated club members (1706), talent pool members (63) 139- 101310 1396 161329 201843 263813 1-- Q How long ago did you start rowing?

88. 88 Rowing - disciplines Q Thinking about your sport, please state which disciplines you participate in: Main % Number of participants at each level: rowing overall (2015), General participants (246), affiliated club members (1706), talent pool members (63) Indoors/rowing machine51 Outdoors/water49

89. 89 For further information contact: Your NGB Relationship Manager at Sport England. Or nick.rowe@sportengland.org or guy.hannan@sportengland.orgick.rowe@sportengland.orgguy.hannan@sportengland.org in the Research Team Or simon.sketchley@ipsos.comsimon.sketchley@ipsos.com, kate.bewick@ipsos.com orkate.bewick@ipsos.com laura.mcgowan@ipsos.comlaura.mcgowan@ipsos.com at Ipsos MORI