1. Library Snapshot Day June 13-17, 2016 #MiLibSnap

2. June 13 - 17 ALA initiative that most states participate in Show the impact of your library to your community via data representations, images, video, factoids, etc. In Michigan we’re organizing a social media snapshot day

3. Free Infographic Tools: Word Clouds Wordle: http://www.wordle.net/ Tagul: https://tagul.com/ Word It Out http://worditout.com/ Extension in PowerPoint

4. Free Infographic Tools: Infographics Inkscape: https://inkscape.org/en/ Piktochart: http://piktochart.com/ Venngage: https://venngage.com/ Canva: https://www.canva.com/ Easel.ly: http://www.easel.ly/

5. Free Infographic Tools: Data Visualization Gapminder: http://www.gapminder.org/ Tableau: https://public.tableau.com/s/ Google Public Data: http://www.google.com/publicdata/direct ory Google Public Data: http://www.google.com/publicdata/direct ory Infogr.am: https://infogr.am/app/#/create

6. Putnam District Library has been engaged in a social media campaign to demonstrate their impact and here are some example posts An example in action

7. Promote Borrowing

8. Popularity of Children’s Materials

9. Other ways to demonstrate your impact Photo of “Today in Our Library” “Day in the Life” of summer reading What you do to support job seekers Door count for a single day, week, month or year Photos of community outreach like a nursing home visit Over-all or average counts for programs of various types Photos of trend-setting programs like adult coloring Coupon clipping programs Your gene/local history resources An author visit Pics of library staff pets

10. Print resources The Librarian’s Nitty Gritty Guide to Social Media by Laura Solomon Social Media Marketing: Strategies for Engaging in Facebook, Twitter and Other Social Media by Liana “Li” Evans Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections by David Lee King Facebook Marketing: An hour a Day (2 nd Edition) by Mari Smith

11. Electronic Resources Measure: http://www.socialmediatoday.com/technology-data/2015-05- 20/content-kpis-really- matter?utm_source=feedburner&utm_medium=email&utm_campaign=So cial+Media+Today+%28all+posts%29 Get smarter! Social media changes every day. There is no promise of continuity except that it will change. Follow these people to be ‘in the know’: http://www.cision.com/us/2015/05/top-50-pr-marketing-social- media-podcasters-to- follow/?utm_content=bufferf1160&utm_medium=social&utm_source=fac ebook.com&utm_campaign=buffer 100 libraries to follow on FB – get tips and tips/best practice ideas: http://www.mattanderson.org/blog/2013/01/31/100-libraries-to-follow- on-facebook/ Library best practices (note, I didn’t say MOST EFFECTIVE those aren’t always synonyms): https://s3.amazonaws.com/WebVault/PublicLibraryMarketingRpt2013.p df