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Social Media on a Budget. #HA20 Fantastic session on how to run social campaigns on @uhpp, rock! #HA20 Share.

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Presentation on theme: "Social Media on a Budget. #HA20 Fantastic session on how to run social campaigns on @uhpp, rock! #HA20 Share."— Presentation transcript:

1 Social Media on a Budget

2 #HA20 Fantastic session on how to run social campaigns on @uhpp, rock! #HA20 Share the love

3

4 52% of B2C content marketers feel challenged: Money Time Labor Constraints we all face

5 84% of social media users found traffic increases occurred with as little as 6 hours per week invested in social media marketing Almost 40% of social media marketers spend only 1-5 hours per week Key Benefits: Increased exposure Builds brand equity Strengthens relationships Is social media worth it? Source: Social Media Examiner, 2014 Social Media Marketing Industry Report

6 But I have to post a lot, right? Source: M+R Strategic Services, Benchmarks 2014

7 Social media is an important element to building your brand and supporting your movement. AND…you can be effective, even with a limited budget! If you remember nothing else:

8 Ways to organize strategy Guiding principles to consider Some free tools you can use to strengthen social media How can we address capacity challenges?

9 Define purpose for social media account What aspect of organization should be represented? What aspect of organization produces the most content? Key response individuals / teams Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

10 Digital S.M.A.R.T.S.Digital S.M.A.R.T.S. A Guide for Non-Profits Spitfire Strategies Social Media Toolkit Social Media Toolkit (#dellsmb) Dell Computers Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

11 Determine voice and tone Be short (90 character average press release headline) Don’t overshare / it’s ok to not jump in Be timely (when you can), relevant, and engaging Follow back and interact Be visual Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

12 Tell authentic stories Address your audience’s needs Don’t be afraid of emotion BONUS: Include a visual whenever possible 3 Tips for Developing Engaging Content Organize Strategy| Guiding Principles | Tools & Tactics

13 Power of Visuals: 85% increase in Facebook interaction 35% increase in retweets 3 Tips for Developing Engaging Content Organize Strategy| Guiding Principles | Tools & Tactics Source: Forbes

14 Hootsuite Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

15 Buffer Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

16 Canva Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

17 Recite This Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

18 Other Tools & Tactical Ideas: MemeCenter Pic Monkey Piktochart Quick Meme Survey Monkey Survey Gizmo Capture pictures & video via smartphone Mashable is a great resource for social media trends, campaign examples, and how-to tips Mashable Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics


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