2. Types of Products Convenience Goods Shopping Goods Specialty Goods Convenience goods are low cost items consumers buy frequently like candy or snacks. Brand awareness and intense distribution tend to be the keys to marketing convenience goods. Shopping goods are higher cost items like clothing and appliances. Consumers tend to want to shop around for these items to compare quality and value so these attributes tend to be the keys to marketing shopping goods. Specialty goods are items like jewelry, fur coats, and exotic cars, which consumers are willing to make an effort to seek out. Precise targeting of advertisements to these specialized consumers is the key to marketing specialty goods.

4. During introduction, sales tend to build slowly. The primary objective of marketers during growth is to make consumers aware of your product and to build distribution. During growth, sales increase at an increasing rate. The growth of the product makes the market seem attractive to others so competition increases. When growth rates slow the product is entering maturity, and the only way to increase sales is to make them away from someone else so competition is the most fierce. When the product begins to decline, the primary decision is how long, the business wants to keep marketing the product.

5. Multiple Choice Question Candy and snack foods would best be characterized as: A.Convenience goodsConvenience goods B.Shopping goodsShopping goods C.Specialty goodsSpecialty goods