1. Semi Cooked Food
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2. Content: Semi Cooked Food Introduction Types of Processed Foods
Advantages & Disadvantages of Processed Food
MTR Logo
Introduction OF “MTR”
Competitors
Product List of MTR
MTR Advertisement
Rating of MTR
Exports Of MTR
Comparison of Promotions
Comparison of a Common Product
Market Share – Ready to Eat for the Year 2009

3. They are commercially prepared food designed for ease of consumption.
Semi-Cooked Food:
Semi Cooked Food is also known as Convenience Food, Tertiary processed food & Ready to Cook food.
They are commercially prepared food designed for ease of consumption.
Products designated as convenience foods are often prepared food stuffs that can be sold as hot, ready-to-eat dishes; shelf-stable products; or refrigerated, frozen products, or dry mixes that require minimal preparation.
Products such as candy, fast food; processed meals, meats and cheeses; canned products such as soups and pasta dishes all come under Convenience Food.

4. Types of Processed Foods:
Fully processed convenience foods/ Ready to Eat foods:
These come in packets which have to be heated and are ready to be served. They are either packed in pouches or vacuum sealed packages.
Semi processed convenience foods:
Products that require some cooking procedures to give finishing touches by the customer are known as Semi Processed foods. One minute noodles, idli mixes, gulab jamun mixes, upma mixes, soup mixes, cake and baked products mixes are examples.
Dehydrated foods:
Products that have been subjected to dehydration constitute this group. Powders for making south Indian dishes, soups, dhokla and bakery products along with cakes are all dehydrated food products.

5. Canned foods :
These products keep in good condition for a long time, have good shelf life and can be stored easily. Meat products, fish, fruits, vegetables and pulses all come in the form of cans. Fruit juices, soups and other fluid products are also canned.
Sun dried products:
Food products made by drying under the sun are Sun dried products. Examples: Papads, vegetables, fruits, green chillies, chips, fish and kachris have been sun dried to make them last long and save time of the home maker. These products are tasty and require minimum cooking time.
Frozen Food Products:
These are food preserved by Freezing. Food is persevered from the time it is prepared to the time it is eaten. Freezing food slows down decomposition by turning water to ice, making it unavailable for most bacterial growth.
Examples: Pre-cooked chicken nuggets/fingers, Lean/Hot Pockets , Frozen Vegetables, French Fries etc.

6. Advantages & Disadvantages of Processed Foods:
Advantage of processed foods
Reduces the bacteria thus decreasing the risk infection.
Stays fresh for a longer time.
Makes appealing to consumer
Encourages more people to patronize the products such as milk and other processed food
Benefits children who are suffering from rickets and other diseases.
Disadvantages of processed foods
Processed food can lead to disease of the stomach.
Children become constipated because there is no fiber in their diet.
It does not promote chewing.
Not all processed food is good for consumption because their days/period for consumptions are numbered.
Advantages & Disadvantages of Processed Foods:

8. Introduction OF “MTR”:
MTR Foods Private Limited is amongst the top five processed food manufacturers in India. MTR Foods Pvt Ltd. was formerly known as Brahmanara Coffee Club and changed its name to MTR Foods Pvt Ltd. in The company was founded in 1924 and is based in Bangalore, India.
They manufacture, market and export a wide range of packaged foods to global markets that include USA, UK, Australia, New Zealand, Malaysia, Singapore, UAE, Japan and Oman.
Their products include ready-to-eat curries and rice, ready-to-cook gravies, frozen foods, ice cream, instant snack and dessert mixes, spices and a variety of accompaniments like pickles and papads.

9. Competitors: I
ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the Kitchens of India brand. Kitchen of India offers Ready to cook Meals, Semi- cooked meals, Varieties of Chutneys, Desserts, Conserve (Special Jams).

10. Convenience and Authentic taste now has a new name with the Aashirvaad Instant Mix range. Aashirvaad launched their Ready to Cook Meals in March '06, which includes Gulab Jamun, Rava Idli, Rice Idli and Rice Dosa. Aashirvaad Instant Mixes, Semi Cooked Meals which promise the discerning Indian homemaker perfect tasting dishes, consistently.
Other Products: Aashirvaad Atta, Salt & Spices.

13. Product List of MTR: Ready to Cook:
PANEER MAKHANI 24 x 300 Gm. (10.5 Oz.)
MATA MALAI 24 x 300 Gm. (10.5 Oz.)
PALAK PANEER 24 x 300 Gm. (10.5 Oz.)
NAVRATTAN KURMA 24 x 300 Gm. (10.5 Oz.)
MIX VEG. 24 x 300 Gm. (10.5 Oz.)
DAL FRY 24 x 300 Gm. (10.5 Oz.)
DAL MAKHANI 24 x 300 Gm. (10.5 Oz.)
ALOO MATAR 24 x 300 Gm. (10.5 Oz.)
CHANA MASALA 24 x 300 Gm. (10.5 Oz.)
RAJMAH 24 x 300 Gm. (10.5 Oz.)
BHINDI MASALA 24 x 300 Gm. (10.5 Oz.)
PAO BHAJI 24 x 300 Gm. (10.5 Oz.)
KHARA BHAT 24 x 300 Gm. (10.5 Oz.)
KESRI BHAT 24 x 300 Gm. (10.5 Oz.)
PONGAL 24 x 300 Gm. (10.5 Oz.)
ANDHRA VEG. PULAO 24 x 300 Gm. (10.5 Oz.)
BISIBILI BHAT 24 x 300 Gm. (10.5 Oz.)
PEAS 'N' MUSHROOM 24 x 300 Gm. (10.5 Oz.) SIMPLY TOMATO SOUP 24 x 250 Gm. (8.75 Oz.)
SPICY TOMATO SOUP 24 x 250 Gm. (8.75 Oz.)
SPINACH n CARROT SOUP 24 x 250 Gm. (8.75 Oz.)
MULLIGATAWNY SOUP 24 x 250 Gm. (8.75 Oz.)

14. INSTANT MIXES: RAVA IDLY MIX 40 x 500 Gm. (17.5 Oz.)
RAVA DOSA MIX 40 x 500 Gm. (17.5 Oz.)
KHARA BHAT MIX 40 x 200 Gm. (7 Oz.)
VADA MIX 40 x 200 Gm. (7 Oz.) / 20 x 500 Gm. (17.5 Oz.)
RICE IDLY MIX 40 x 200 Gm. (7 Oz.) / 20 x 500 Gm. (17.5 Oz.)
GULABJAMUN MIX 65 x 200 Gm. (7 Oz.)
BADAM FEAST MIX 78 x 200 Gm. (7 Oz.) / 30 x 500 Gm. (17.5 Oz.)
SAMBHAR MIX 36 x 200 Gm. (7 Oz.)
RASAM MIX 40 x 200 Gm. (7 Oz.)
RASAM POWDER 120 x 100 Gm. (3.5 Oz.) / 60 x 200 Gm. (7 Oz.)
PULIYOGARE POWDER 78 x 200 Gm. (7 Oz.)
BISIBILI BHAT MIX 40 x 200 Gm. (7 Oz.)
UPMA MIX 40 x 200 Gm. (7 Oz.)
DOSA MIX 40 x 200 Gm. (7 Oz.) / 20 x 500 Gm. (17.5 Oz.)
SAMBHAR POWDER 120 x 100 Gm. (3.5 Oz.) / 66 x 200 Gm. (7 Oz.)
PAYASAM MIX 40 x 200 Gm. (7 Oz.)
CHATNI POWDER 40 x 200 Gm. (7 Oz.)
VERMICELLI 72 x 200 Gm. (7 Oz.) / 30 x 500 Gm. (17.5 Oz.) / 15 x 1 Kg. (2.2 Lbs.)
VERMICELLI IDLY 24 x 200 Gm. (7 Oz.)
RICE VERMICELLI 60 x 200 Gm. (7 Oz.)
ROASTED LONG CUT VERMICELLI 65 x 200 Gm. (7 Oz.)
MACARONI 72 x 200 Gm. (7 Oz.)
PULAO BIRYANI 50 x 100 Gm. (3.5 Oz.)
VANGIBHAT MASALA 30 x 200 Gm. (7 Oz.) / 50 x 100 Gm. (3.5 Oz.)

15. Others: SPICES GARAM MASALA 99 x 50 Gm. (1.75 Oz.)
CHANA MASALA 50 x 100 Gm. (3.5 Oz.)
SHELF LIFE 9 MONTHS  
INSTANT KAJU BURFI MIX 40 x 300 Gm. (10.5 Oz.)
INSTANT BADAM BURFI MIX 40 x 300 Gm. (10.5 Oz.)
INSTANT VANILA BURFI MIX 40 x 300 Gm. (10.5 Oz.)
INSTANT CHOCOLATE BURFI MIX 40 x 300 Gm. (10.5 Oz.)
       
PICKLES (IN JAR)  
GONGURA PICKLE 24 x 500 Gm. (17.5 Oz.)
MANGO AVAKAI PICKLE 24 x 500 Gm. (17.5 Oz.)
MANGO FULL PICKLE 24 x 500 Gm. (17.5 Oz.)
MANGO SLICE PICKLE 24 x 500 Gm. (17.5 Oz.)
VEGETABLE PICKLE 24 x 500 Gm. (17.5 Oz.)
TOMATO PICKLE 24 x 500 Gm. (17.5 Oz.)
ONION PICKLE 24 x 500 Gm. (17.5 Oz.)
GARLIC PICKLE 24 x 500 Gm. (17.5 Oz.)
LIME PICKLE 24 x 500 Gm. (17.5 Oz.)
MANGO GREEN CHILLI PICKLE 24 x 500 Gm. (17.5 Oz.)
GINGER THOKKU PICKLE 24 x 500 Gm. (17.5 Oz.)

16. MTR Advertisement:
MTR Foods has launched a new advertising campaign for its line of breakfast mixes, focusing on their south Indian breakfast offerings. The commercial depicts a typical Indian family early in the morning, were the wife/mother ask family members what they would like to have for breakfast and everyone asks for something different. Unfazed, the woman comfortably smiles and is ready to prepare what her family wants using the Instant Mixes within no time.

17. Rating of MTR (Ready to Eat by Customers):VU
Very Useful U
Useful SU
Somewhat Useful NU
Not Useful

18. Exports Of MTR:

19. Comparison of Promotions:
Kitchen Of India :
Tagline: ‘A Feast for the Senses’
Price Range:
Prices starting from 65/- to 115/-.
Comparison of Promotions:
MTR :
Tagline : ‘Pure & Perfect’.
Price Range:
Price of Ready to Eat starting from Rs 30/- to Rs 47/-.
Aashirvaad : Tagline :‘Khusiyan Chun Chun Ke’ Price Range: Home-made food at a highly affordable price ranging from Rs.35/- to Rs.50/-.

20. Comparison of Promotions:
Kitchen Of India :
Advertisements:
Through T.V & Internet.
Latest Promotion:
Unscramble the Images & win gift hamper from KOI.
MTR :
Advertisements:
Through T.V , Hoarding, Internet & Newspapers.
Latest Promotion: Scratch & win offers:
Aashirvaad : Advertisements: Through T.V & Internet & Newspaper. Latest Promotion: Up to 50% off on movie tickets.

21. Comparison of a Common Product :

22. Market Share – Ready to Eat for the Year 2009:

23. Bibliography: