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NFS IV NFS IV: Convenience Food Handbook for Marketers has a comprehensive coverage of 55 food categories equipping a food marketer with information on.

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Presentation on theme: "NFS IV NFS IV: Convenience Food Handbook for Marketers has a comprehensive coverage of 55 food categories equipping a food marketer with information on."— Presentation transcript:

1 NFS IV NFS IV: Convenience Food Handbook for Marketers has a comprehensive coverage of 55 food categories equipping a food marketer with information on baseline marketing variables like category penetration, frequency of purchase, trial and usage of brands and barriers to adoption of these categories along with kitchen profile, cooking habits and media habits. Categories Covered: Ready To Cook / Eat Foods: Heat & Eat Foods, Frozen Cooked Foods, Frozen Raw Foods (Prawns/Peas) Instant Foods: Instant Mixes, Instant Pasta, Instant Noodles, Packaged Soup Condiments: Ginger/Garlic Paste, Curry Pastes, Tomato Puree Spreads / Sauces / Chutneys: Pasta Sauce, Pizza Sauce, Ketchup, Chutney, Bread Spread Convenience Breakfast: Breakfast Cereals, Baked Beans Convenience Snacks Items: Biscuits, Potato Chips, Bridge Snacks, Bhujiyas, Farsaans Health Foods: Probiotic Range, Brown Bread, Digestive Biscuits, Soya Nuggets Convenience Dairy Products: Packaged Paneer, Packaged Plain Curd, Packaged Milk, Packaged Cream, Packaged Branded Ghee, Cheese Slices/Cheese Cubes, Condensed Milk Key Staples: Packaged Salt, Packaged Atta, Packaged Basmati Rice, Packaged Basic Spice Powders, Packaged Blended Spice Powders Desserts: Ice creams. Tinned/Packaged Sweets Breads: Bread, Buns, Croissants, Pizza Breads Cold Beverages: Fruit juices, Fruit Drinks, Carbonated Soft drinks, Packaged Water, Soya Milk, Flavored Milk, Butter Milk, Ice Tea, Squashes, Powdered Drinks, Cold Coffee Target Segment: Housewife, years, SEC AB, having C&S Connection, owning Refrigerator & Washing Machine Markets: Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Lucknow and Ludhiana Sample size: 3,482 interviews Note:Study findings were projected to the universe of SEC AB, refrigerator & washing machine owning households with housewife aged years, in the 10 survey cities

2 NFS V NFS V: What India eats? Handbook for Marketers is a study equipping a food marketer with comprehensive information on baseline marketing variables like category penetration, frequency of purchase, adoption of brands for basic food categories. This study also enables the marketer to better understand his end consumers through a plethora of media, demographic and kitchen related variables which have been exhaustively captured in the study. Key figures are compared with findings from previous round (NFS 3 – 2002) to understand trends New Additions to NFS-V include: Attitude of Indian house wife towards husbands and kids eating habits, Favourite food brand of Urban Indian Homemakers, Impact of inflation on food basket of consumers, Awareness & visits to Modern Format Stores Categories Covered: Staples: Wheat, Wheat Flour, Maida, Daliya, Rava, Ragi, Rice, Salt, Sugar Whole Cereals & Pulses: Black-eyed Peas,chickpea (Brown, Yellow, Green), Kidney Beans (Rajma), Black Lentils (Black Masoor), Black Gram (Black Urad), Whole Moong, Pigeon Peas (Tur), Red Lentils (Masoor), Moong : Split Grain Green & Yellow, Moth Dal, White Gram (Urad Dal), Chana Dal Cooking Media: Unrefined Oil, Refined Oil, Ghee, Vanaspati Beverages: Tea, Coffee, Carbonated Drinks, Milk Food Drinks Spices: Chilly, Turmeric, Corriander Powder & Whole, Garam Masala, Sambhar Masala, Paav Bhaji Masala, Chicken Masala, Mustard Seeds, Cumin, Amchur Powder, Pepper, Clove, Cardamom, Cinnamon Poultry & Non Veg: Eggs, Meat, Fish,Chicken Milk & Milk Products: Milk, Curd, Paneer, Milk Powder, Butter, Cheese, Tetrapak Milk Biscuits & Snacks: Biscuits, Chips, Bhujiya / Sev, Bread, Instant Noodles Target Segment: Housewife, years, SEC ABCDE Markets: 92 1 lakh+ population towns, across 24 states, representing 46.2 million households; more than 71% of Indias urban households Sample size: 17,820 interviews Note:Represents all markets with a population over 1 lakh with projections based on NRS 2006


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