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08/19/081Made by Abhinav & Nida. Why Maggi Purpose Agenda : Origin  Few facts  Brands  Problems & Competition  STPD  SWOT  Few Questions  Market.

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Presentation on theme: "08/19/081Made by Abhinav & Nida. Why Maggi Purpose Agenda : Origin  Few facts  Brands  Problems & Competition  STPD  SWOT  Few Questions  Market."— Presentation transcript:

1 08/19/081Made by Abhinav & Nida

2 Why Maggi Purpose Agenda : Origin  Few facts  Brands  Problems & Competition  STPD  SWOT  Few Questions  Market research Launched in India in Maggi merged with Nestlé in In 1863, Julius Maggi developed a formula to bring added taste to meals. 08/19/082Made by Abhinav & Nida

3 ORIGIN Maggi Word, Carlo Donati In 1863, Julius Maggi developed a formula to bring added taste to meals. Nestle (Swiss company/1866/Henri Nestle)‏ Maggi merged with Nestlé in Launched in India in /19/083Made by Abhinav & Nida

4 FEW FACTS Maggi  Australia, India  Malaysia, New Zealand  Nepal, South Africa  Singapore, The Philippines India tops. Nestle 50% market share 250 crores. 08/19/084Made by Abhinav & Nida

5 PRODUCTS Products Traditional  Dal atta  Veg atta  Rice noodles  Maggi Masala Other variants  Curry masala  Tomato Chicken  Masala Chicken Rice Noodle Segments  Shahi Pulao  Lemon Masala  Chilly Chow 08/19/085Made by Abhinav & Nida

6 Competition & Problem 08/19/086Made by Abhinav & Nida

7 DEMAND CHART 08/19/087Made by Abhinav & Nida

8 NEED RECOGNITION Key needs of the Indian market –  Good quality food  Fast & easy to cook and hence convenient  Different varieties  Value for money 08/19/088Made by Abhinav & Nida

9 STPD Analysis SEGMENTATION TARGETING POSITIONING DIFFERENTIATION 08/19/089Made by Abhinav & Nida

10 SWOT Analysis STRENGTHS  Leader  Loyal consumers  Wide distribution  Need gap  Innovation WEAKNESS  One flavor  Health related issues  Rural market 08/19/0810Made by Abhinav & Nida

11 SWOT Analysis OPPORTUNITIES  Rural market  Increasing working youth  Preference for Chinese food and fast food THREATS  Competitive pricing  Strong presence of regional competitors 08/19/0811Made by Abhinav & Nida

12 What are the various Market Penenetration strategies adopted by Maggi ?? Schools. Advertising strategies. Different packet sizes. New product innovations. 08/19/0812Made by Abhinav & Nida

13 What we have to say ? 08/19/0813Made by Abhinav & Nida Fictitious character. More varieties in Cup Noodles. Flavors Chips, Burgers Invite housewives to send new innovative recipes. Brands macroni, chowmeen, schezwan and hakka noodles.

14 MARKET RESEARCH 08/19/0814Made by Abhinav & Nida1408/19/08Made by Abhinav & Nida

15 MARKET RESEARCH 08/19/0815Made by Abhinav & Nida1508/19/08Made by Abhinav & Nida

16 THANK YOU 16Made by Abhinav & Nida08/19/08


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