1. Bad Boys sometimes make it rich…

2. Forbes Magazine http://www.forbes.com/pictures/ekge45eg/se an-diddy-combs http://www.forbes.com/pictures/ekge45eg/se an-diddy-combs Lists of “top” to watch

3. Forbes http://www.forbes.com/http://www.forbes.com/ The notorious name-changer Sean "Diddy" Combshas taken to calling himself Ciroc Obama, and for good reason: Through his vodka deal with beverage giant Diageo, Diddy receives an annual cut of profits and a big chunk of cash if the Ciroc brand is ever sold. With the spirit’s value soaring toward $1 billion, and stakes in clothing lines Sean John and Enyce, marketing firm Blue Flame and record label Bad Boy, Diddy may beat buddy Jay-Z, featured on last year’s cover, to The Forbes 400. Net worth: $550 million.

4. Bad Boys Records artists: After his climb from a non-paying internship to becoming an A&R executive at Uptown Records, Sean ("Diddy") Combs was abruptly terminated in 1993 by then CEO John Galante and Andre Harrell—reportedly due to his own difficulty to work with David E. Thigpen/Nassau. Together with school friend Mark Pitts - who had interned with Combs at Uptown - the pair founded Bad Boy Records in 1993. [1]internshipA&RUptown RecordsAndre Harrell [1]

5. What is the A&R division? Artists and repertoire These are the guys who scout the markets and bring in new talent Word of mouth, indy labels, local shows Although business oriented, the A&R people are still the “spiritual” element of record companies

6. Group project You are an A&R team scouting new talent You’re going to create a tour and write a press release You have to decide if you want a “bad boy” or “bad girl” …or if you want to go mainstream

7. Based on people we’ve learned about… And based on today’s artists… R&B, hip-hop, mainstream, hard core or whatever… Pretend you can time travel if you want Put together a Massachusetts tour of any bunch of performers, old, new Maybe you’ll want to make up a new performer with a unique talent

8. You have to: Come up with performance venues Come up with a show theme Come up with from 3 to 5 headlining artists Develop a show format and write a press release

9. Press Release format: Release Headline Headline Is in Title Case Meaning You Capitalize Every Word Except for Prepositions and Articles of Three Words or Less and Short; Does Not Take a Period Optional: The summary paragraph is a synopsis of the press release in regular sentence form. It doesn’t merely repeat the headline or opening paragraph. It just tells the story in a different way. Location/date Body of text Company info (for this project, can be fictitious) Contact info ###

10. Press release possible information: Your company (name)(design a logo?) Show venues Show theme Headlining artists What you will do to promote these artists and bring them into popularity—making money for the artists and filling your pockets with cash. Be imaginative and creative!

11. We’ll stretch this into two days, so… Go home tonight and think about your tour, research artists that would fit on your tour, Create new artists Punch it up as much as possible!