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The Rap Business. Music Biz Structure Record Labels – Master Recording Copyright Distributors Publishing – Lyrics / Music Compositional Copyrights Retail.

Published byKarin Chase Modified over 8 years ago

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Presentation on theme: "The Rap Business. Music Biz Structure Record Labels – Master Recording Copyright Distributors Publishing – Lyrics / Music Compositional Copyrights Retail."— Presentation transcript:

1 The Rap Business

2 Music Biz Structure Record Labels – Master Recording Copyright Distributors Publishing – Lyrics / Music Compositional Copyrights Retail Management / A&R Synergy aka cross market promotion

3 OST Original Soundtrack Cross market promotion aka Synergy – A form of advertising Synergy is: – The whole is greater than the sum – A product is sold in various industries Monetize music recording copyrights and publishing rights Some pre-existing songs sell because of soundtrack

4 Big Three, $16.6B Global Universal Music Group: 30.15% – Def Jam, Bad Boy, Shady, Aftermath, GOOD, Cash Money Sony Music Entertainment: 29.93% Warner Music Group: 18.4% EMI: 10.1% (acquired by UMG Sept. 2012) Indies: 10% (most indies are distributed by majors) Majors control at least 80% of music sold in US (globally it's 70%); about 95% distribution All majors have indie distributors: ADA (Warner), RED (Sony), Caroline (EMI/UMG) Indie/Major= a distribution difference not ownership

5 Krush GrooveKrush Groove (1985) Dir. Michael Schultz (Car Wash) Based loosely on the career of Russell Simmons and Def Jam; story of the independent label Features: movie revolves around performances – Rick Rubin, Beastie Boys, Fat Boys, Kurtis Blow, Sheila E, Run-DMC, and LL Cool J Warner Bros. exercised creative control Importance of soundtrack in marketing/monetizing Quasi-musical; meta film

6 Disco Fever Where Krush Groove scenes were shot An original South Bronx club, where GM Flash got his first club gig Run by Sal Abbatiello, who plays himself in film

7 Rick Rubin Music producer or “reducer”, rap/rock fusion, $400M net worth Current Co-President of Columbia Records Rap as Black Punk Music Founded Def Jam Records in 1981 in high school; make art not $, make music as a fan First rap record: “It's Yours” w/ DJ Jazzy Jay and T La Rock“It's Yours” Michael Holman connection

8 Russell Simmons Rush Communications, Inc, $325M net worth Began a club promoter and artist manager Kurtis Blow's manager, “The Breaks” first RIAA certified gold song DJ Run of Run-DMC Considered rap teen music not black music

9 Def Jam Logo

10 Run-DMC Not on Def Jam, but associated through Rush 1 st gold rap album, 1 st platinum rap album, 1 st multi-platinum rap album Raw, street sound and style Changed hip hop fashion style from the disco style Highlight the relationship between MC/DJ “Rock Box” (1984), first rap music video on MTV “Rock Box” Biopic on the way

11 “My Adidas” Originally an ode to the shoes, brand and the b-boy culture Got a $1 million dollar endorsement; first ever for rap/hip hop

12 “Walk this Way”“Walk this Way” (1986) Based on Aerosmith's 1976 song Music video deals w/ the separation of rock and rap and other divides – “King of Rock” “King of Rock”

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