2. » Emotive » Emotive language is the “technical” name for the words and phrases that make a reader / listener / viewer “feel” a particular way about a particular subject / topic.

3. » “technical” name = language technique » Make = persuade – influence – effect – manipulate – position » reader / listener / viewer = responder / reader / audience / “you” » “feel” = respond - react – develop a particular point-of-view – question a popular opinion » particular way = sympathetic – resentment – joy – angry – happy – passionate – frustrated – agitated – enthusiastic…

4. Negative -2Negative -1neutralPositive +1Positive +2 pathosmiserysadnessunhappinessdisappointment obesefatoverweightPlumpvoluptuous consideracceptsupportagreeprove Argue - against opposechallengetestassess enragedfuriousangryannoyeddisappointed mobgangcrowdgatheringassembly

5. Negative -2Negative -1 neutralPositive +1 Positive +2 geriatricelderlySilver-fox Youth arrogantconfidentspirited skankyattractive casualinformalrelaxed catastropheaccidentfate