1. Centre for Enterprise and Business Development CANTERBURY CHRIST CHURCH UNIVERSITY Presentation by: Audrey Songhurst Director - Centre for Enterprise & Business Development 13 September 2010

2. Centre for Enterprise and Business Development KNOWLEDGE TRANSFER – WORKING WITH BUSINESS COMMUNITIES WHAT’S THE DRIVING FORCE? 2000: Lisbon Agenda – the aim: by 2010 was for the EU ‘ to become the most competitive and dynamic knowledge-based economy in the world capable of sustainable economic growth with more and better jobs and greater social cohesion. ’ (Lisbon European Council, March 2000) 2005: In March the EC agreed to re-launch the Lisbon agenda, with a focus on jobs and growth, including aims of: Promoting a more entrepreneurial culture and supportive environment for SMEs (Small and Medium sized Enterprises) Adapting education and training systems in response to new competence requirements

3. Centre for Enterprise and Business Development UK Response 2003 - The Lambert Review of Business-University Collaboration ‘ To meet three objectives: To illustrate the opportunities … in the way that universities are opening their doors to new forms of collaboration with business partners To celebrate the success of those businesses which are already collaborating successfully with university research departments, to their benefit and to the benefit of the economy more broadly. To offer a wide range of ideas to stimulate debate and recommendations to help shape policy ’

4. Centre for Enterprise and Business Development The Lambert Review Some recommendations: An enhanced role for the development agencies in facilitating business-university links. Continued Government support for Knowledge Transfer Partnerships Continued Government investment in a permanent and substantial third stream of funding

5. Centre for Enterprise and Business Development 2006 - The Leitch Review Objective: to review the long-term needs of the economy for intermediate and degree level skills. Some recommendations: Funding should be demand led Employer investment in higher level skills to increase Improve management skills

6. Centre for Enterprise and Business Development 2007 – The Sainsbury Review Objective: to review, as part of the Comprehensive Spending Review, the Government’s science and innovation policies. Some recommendations: More support through the Higher Education Innovation Fund (HEIF) to business-facing universities, incentivising them to perform more knowledge transfer with SMEs Initiate pilots for senior industry professionals to be embedded into departments Increase the number of Knowledge Transfer Partnerships

7. Centre for Enterprise and Business Development Higher Education Innovation Fund (HEIF) ‘HEIF funds are expected to support HEIs in developing and undertaking a broad range of knowledge transfer activities which result in economic and social benefit to the UK. This includes support for the infrastructure and capacity-building in knowledge transfer activities and enterprise education and projects.’

8. Centre for Enterprise and Business Development KNOWLEDGE TRANSFER – CASE STUDY 1 Growing Micro-Businesses: A European Social Fund supported training programme for owner/managers and employees of businesses with fewer that 10 employees, or for anyone thinking about starting a business. A 12 week programme combined one evening (two hours) a week taught session with additional Saturday workshops. Subjects included Management and Organisational Behaviour, Business Finance, European Business, IT and a European language. Successful completion of course results in the award of a Certificate in Business (40 credits at HE level 1). 168 business employers/employees went through the programme during 2004-06.

9. Centre for Enterprise and Business Development KNOWLEDGE TRANSFER – CASE STUDY 2 BA/BSC in Professional Development by Work- Related Learning: The Faculty of Business and Management has developed a combined degree with half of the credits being gained from modules which are work related and half from any other BA/BSc which the University offers

10. Centre for Enterprise and Business Development KNOWLEDGE TRANSFER – CASE STUDY 3 Aspirant Director Development Programme: CCCU is the academic partner in this collaborative project with the South East Coast Academy of the Strategic Health Authority. It will integrate leadership and development issues more firmly into the strategic imperatives of the business, building the capacity and capability of the service to deliver its objectives. CCCU will design and deliver a bespoke course, the Certificate in Strategic Leadership (Postgraduate), to aid the development of competencies and knowledge within potential leaders.

11. Centre for Enterprise and Business Development KNOWLEDGE TRANSFER – CASE STUDY 4 Foundation Degree in Ophthalmic Dispensing: CCCU has joined forces with the Association of British Dispensing Opticians College (ABDO) to launch a Foundation Degree, effective from September 2008. It has been designed for those employed as trainees in the optical sector who wish to access academic qualifications by blended learning, including work-based learning. It provides a progression route for students to the Ophthalmic Dispensing BSc (Hons) degree or an ABDO diploma – both lead to formal qualification as a Dispensing Optician.

12. Centre for Enterprise and Business Development KNOWLEDGE TRANSFER – CASE STUDY 5 Truck Speak™: Award winning, Leonardo Da Vinci funded project with partners in Belgium, Bulgaria, France, Netherlands, Poland, Spain and the UK. Product - language prompt cards, available in 14 language combinations, giving key words and phrases for 10 specific situations, identified by lorry drivers and hauliers across the partner countries. 8,000 copies sold to Euro Tunnel (bespoke); VDAB, Belgium continue to buy them, as well as various organisations in the Netherlands.

13. Centre for Enterprise and Business Development HOW WE BUILD NETWORKS AND COLLABORATIONS WITH BUSINESS COMMUNITIES: “Companies and universities are not natural partners: their cultures and their missions are different.” (Lambert Review) Go to the businesses! It is necessary to knock on doors and build up a relationship first. The (often hidden) transaction costs and time that go into building effective working relationships should not be underestimated, neither should their value. Demonstrate knowledge and expertise of the sector(s) we are working in, along with an awareness of, and sensitivity to, cultural differences. This leads to increased confidence, trust, mutual respect and credibility.

14. Centre for Enterprise and Business Development HOW WE BUILD NETWORKS AND COLLABORATIONS WITH BUSINESS COMMUNITIES: Make effective use of the alumni network – former students often want to give something back. Attend European and national conferences and events. The networking/best practice events run by the ECOTEC national agencies are particularly good and resulted in CCCU’s long term collaboration with partners in Bulgaria and the Netherlands. The partners in our projects have extensive networks themselves, which we can all tap into.

15. Centre for Enterprise and Business Development The Centre for Enterprise and Business Development (CEBD)

16. Centre for Enterprise and Business Development CEBD - Main areas of work Identify external funding for research and other projects and provide advice and support to academics on project development, management and bid writing Broker relationships between the University’s knowledge base and external communities Facilitate and support the development of bespoke training/short courses by academic departments for the business and wider communities (including international) Organise networking events to bring together academics and external communities

17. Centre for Enterprise and Business Development CEBD - Main areas of work Organise work placements Broker and develop Knowledge Transfer Partnerships Provide access to consultancy Provide extra-curricular support for students who want to start a business or who already run a business Support the exploitation of the University’s Intellectual Property Develop and manage EU and other externally funded projects

18. Centre for Enterprise and Business Development HIGHER EDUCATION INNOVATION FUND (HEIF) There have been four rounds of HEIF government funding. This has moved from a competitive bidding process to core funding and has enabled Higher Education Institutions to grow capacity and develop university-business relationships. HEIF funds are expected to support HEIs in developing and undertaking a broad range of knowledge transfer activities which result in economic and social benefit to the UK. This includes support for the infrastructure and capacity-building in knowledge transfer activities and enterprise education and projects.’

19. Centre for Enterprise and Business Development Capacity Building Dedicated Academic Enterprise Officers attached to Faculties Finding funding for projects and disseminating funding opportunities Advice and bid development support Project set up support Gateway to the expertise of the University for external stakeholders. Signposting to relevant Professional Development opportunities Knowledge Transfer Partnerships

20. Centre for Enterprise and Business Development Main areas of work Knowledge Transfer Partnerships (KTP) This is a Programme that helps businesses and other organisations to improve their competitiveness and/or productivity through the use of knowledge, technology and skills that reside within academic institutions. It provides access to qualified graduates to spearhead new projects and to experts who can help to take businesses forward in a number of ways..