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InterfaceFLOR & certifications Melissa Vernon Director of Sustainable Strategy © 2008 Interface, Inc. All Rights Reserved. The information in the following.

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Presentation on theme: "InterfaceFLOR & certifications Melissa Vernon Director of Sustainable Strategy © 2008 Interface, Inc. All Rights Reserved. The information in the following."— Presentation transcript:

1 InterfaceFLOR & certifications Melissa Vernon Director of Sustainable Strategy © 2008 Interface, Inc. All Rights Reserved. The information in the following presentation represents the unique and proprietary intellectual property of Interface, Inc. The reproduction, display, or redistribution of this presentation without the express prior written consent of Interface, Inc. is strictly prohibited.

2 "© 2008 Interface, Inc. All Rights Reserved. The information in the following presentation represents the unique and proprietary intellectual property of Interface, Inc. The reproduction, display, or redistribution of this presentation without the express prior written consent of Interface, Inc. is strictly prohibited."

3 Perspective from a Product Manufacturer  Carpet is one of the most progressive building products on sustainability.  Many available certifications are solely focused on a single attribute, e.g. VOCs.  A 3 rd party certification is only as good as the standard.  InterfaceFLOR views environmental impacts from a full life cycle perspective.  An ANSI approved, sustainable carpet standard has been developed with 3 rd party certification.  Certification can be expensive ($).

4 You look for products with recycled content, but…

5 A Green product is more than the product itself  Would you choose a ‘green’ product made in a brown, polluting factory? OR…  Choose a ‘green’ product  Manufactured in a ‘green’ factory  Owned by a ‘green’ company  With 3rd party validation of claims

6 What certifications are available? Who does the certification? –Carpet & Rug Institute’s Green Label Plus Low VOC – indoor air quality, 2 nd party –Recycled Content 1 st or 3 rd party –ISO 14001, 9001 Manufacturing: environmental, quality 3 rd party –Climate neutral 3 rd party –US EPA Comprehensive Procurement Guidelines No category for nylon carpet

7 These are single attribute claims: Need:  Whole product  Multi-attribute  Includes impacts across the entire life cycle  3 rd party certification/verification  The certifier is only as good as the certification What is more meaningful? An “easy A” or “bust your tail B”?

8 Product Environmental Impacts occur throughout the entire Life Cycle of a Product Raw material extraction Recycling End of Life/ Use Landfill Transportation Manufacturing Use & Maintenance

9 InterfaceFLOR’s Approach to a “Greener” Product Lan dfill Long lasting, durable, product Raw material extraction Easy to dismantle and recycle End of Life/ Use Landfill Efficient Transportation Zero waste 100% renewable energy Ease of use Non-toxic Maintenance Closing the loop on raw materials No virgin oil No waste

10 End of Life/ Use Landfill Recycling Use & Maintenance Manufacturing Raw material extraction 71% 10% 9% 7% 3% Greenhouse gas emissions Transportation Why consider the Full Life Cycle? Global Warming Impact for InterfaceFLOR Carpet Product 32 pounds of GHGs for 9 pounds of carpet

11 Emissions Credits Addressing Global Warming Cool Carpet™ - Climate Neutral carpet ~2000 – no consensus standards for ‘climate neutral’ NGO: Climate Neutral Network, serves as convener/verifier 2007 – CNN dissolves SGS, the world’s leading inspection, verification, testing and certification company, selected to be verifier 2008 – Developing int’l standards for climate/carbon neutral

12 Real verification:  “It is SGS’s responsibility to express an independent verification opinion on the Cool Carpet™ Program for the period July 2007 to December 2007.” Including:  Modeling and off-setting of lifecycle GHG emissions  The soundness and validity of the LCA methodology applied by Interface  the GHG offsets purchased were verified by another third party.

13 SGS concludes with reasonable assurance that  the LCA methodology applied by the Interface is sound, valid and based on best practice.  the estimated annual weighted average emissions per unit of product for each business unit are appropriately determined.  he amount of GHG offsets purchased equates to the total amount of GHG emissions modeled.  the sales data from InterfaceFLOR are accurate, complete, consistent, transparent and free of material error or omission.  the GHG offsets purchased were verified by another third party.

14 COOL CARPET™ climate neutral carpet

15 Interface mandates robust project criteria: New projects Financial additionality Fossil-fuel related, no trees Social benefit 3 rd party verifier, SGS FTC launching review of carbon offsets and RECs due to greenwash in the marketplace

16 Evolution of Sustainable Carpet Certification  2003: Environmental Preferable Product standard and certification developed for carpet  2003 to 2006: NSF, standards developer, engaged. Establishing consistent requirements for sustainable carpet products  NSF 140:Sustainable Carpet Assessment Standard –SCS Sustainable Choice –Multiple levels of certification: silver, gold, platinum –California specific version, adds confusion  2007: American National Standard, ANSI approved. Open to any 3rd party certifier

17 Today, there is a 3rd Party, Multi-attribute, Consensus-based Standard for Carpet: Sustainable Carpet Assessment Standard Highest consensus standard on sustainable carpet Comprehensive measurement 1.Reducing pollutants and energy use 2.Renewable energy 3.Recycled content, bio-based materials 4.Corporate wide environmental, social responsibility commitment 5.Product performance, durability, reuse, reclamation

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19 The Best Green Building Product Certification: SCAS = Sustainable Carpet Assessment Standard The carpet industry is the first to produce an ANSI-approved, multi-attribute certification for environmentally preferable building materials. NSF 140 evaluates products in the areas of public and environmental health, recycled and biobased content, manufacturing process, and end-of-life management.

20 Costs: Certifications are not cheap  CRI Green Label Plus - low VOC test: $4,400/product line /year  Sustainable Carpet Assessment Standard: > $15,000 annual renewal cost ~ $10,000  Life Cycle Assessment: $5,000 - $25,000 depending on the scope Certifications can be cost prohibitive for small manufacturers

21 Without a 3 rd Party Certification, How Do You Know if a Product and a Company are ‘Green’? Questions to Ask:  Does your company’s vision/mission statement include a sustainability commitment and does the commitment apply to all business units?  Is sustainability discussed in your company’s annual report? Is it a footnote or a key business strategy?  Has your company joined any partnerships with NGOs or governmental agencies to help reduce its footprint?  Does your company have any LEED certified buildings?  What is being done across the full life cycle of the product: raw materials, manufacturing, design, use, end- of-life reclamation, transportation?

22 CARPET MFRSTYLEBuilding GreenRateItGreenBEESPHAROSSCS EPPCalif. GoldCRI GLP ConstantinePrecision LocNNNN/ANMeetsExceeds InterfaceEntropyYNYN/AY GlasbacYExceeds InterfaceFLORYNNN/AYY PlatinumExceeds Shaw TilePulseY EcoWorxNNN/AYY GoldExceeds Bentley Prince St.UPCYNNN/A Y LifespanNY BUILDING GREEN RATE IT GREEN BEESPHAROSSCS EPPCA GOLDCRI GLP GENERALLCAMULTI-ATTR. STANDARD SINGLE ATTR. = No= Yes= n/a= Partly PRODUCT CARPET Build your own matrix: Relying on rating tools, certifications Challenge: Time intensive, Easy to misinterpret information

23 CARPET MFRSTYLEBuilding GreenRateItGreenBEESPHAROSSCS EPPCalif. GoldCRI GLP ConstantinePrecision LocNNNN/ANMeetsExceeds InterfaceEntropyYNYN/AY GlasbacYExceeds InterfaceFLORYNNN/AYY PlatinumExceeds Shaw TilePulseY EcoWorxNNN/AYY GoldExceeds Bentley Prince St.UPCYNNN/A Y LifespanNY Constantine Precision Loc Interface Entropy Interface SuperFlor Shaw Tile Pulse Bentley Prince St. UPC Platinum Gold BUILDING GREEN RATE IT GREEN backing BEESPHAROSSCS EPPCA GOLDCRI GLP GENERALLCAMULTI-ATTR. STANDARD SINGLE ATTR. = No= Yes= n/a= Partly PRODUCT CARPET

24 CARPET MFRSTYLEBuilding GreenRateItGreenBEESPHAROSSCS EPPCalif. GoldCRI GLP ConstantinePrecision LocNNNN/ANMeetsExceeds InterfaceEntropyYNYN/AY GlasbacYExceeds InterfaceFLORYNNN/AYY PlatinumExceeds Shaw TilePulseY EcoWorxNNN/AYY GoldExceeds Bentley Prince St.UPCYNNN/A Y LifespanNY Constantine Precision Loc Interface Entropy Interface SuperFlor Shaw Tile Pulse Bentley Prince St. UPC Gold BUILDING GREEN RATE IT GREEN backing Gold BEESPHAROSSCS EPPCA GOLDCRI GLP GENERALLCAMULTI-ATTR. STANDARD SINGLE ATTR. = No= Yes= n/a= Partly Platinum PRODUCT CARPET CORRECTED Platinum Gold

25 Questions to ask about Environmental Claims:  Who is declaring it?  Who is verifying/certifying it?  Is it a single attribute claim?  or a Multi-attribute claim?  How was the standard developed?  Is the standard publicly available?  Is it transparent and certification requirements clear?  Is testing/certification open to multiple lab/certifiers?  Greenwash is rampant. Be skeptical.

26 Summary of InterfaceFLOR certifications  Sustainable Carpet Assessment Standard –SCS is 3 rd party certifier –Platinum –Gold  Climate neutral –3 rd party SGS verifies  CRI Green Label Plus – low VOC  ISO 14001, 9001 –3 rd party UL audits  Life Cycle Assessment –Developing 3 rd party verification

27 THANK YOU Melissa Vernon Director of Sustainable Strategy melissa.vernon@interfaceflor.com (404) 518-3873 www.interfaceflor.com

28 Interface Product in 2000 versus Interface Product in 2006 LCA of a Product: Data Guides Design

29 LCA Inspires New Technologies 90%+ environmental footprint reduction Traditional Glue versus TacTiles TacTiles now represent 40% of adhesive sales, avoiding >36,000 gallons of adhesive, Jan-April 2008

30 Life Cycle Assessment: Recycled PVC vs Polyolefin, an alternative


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