Presentation on theme: "Going Green Third Party Certification and Credible Logos Dana Katz Senior Associate, Scientific Certification Systems Presented to: PRINT 09 September."— Presentation transcript:
Going Green Third Party Certification and Credible Logos Dana Katz Senior Associate, Scientific Certification Systems Presented to: PRINT 09 September 14, 2009
Green Certification – Instantly! AC Certificate issued from http://www.begreencertified.com/
Provides global leadership in third-party environmental and sustainability certification, auditing, testing and standards development 25 years of experience Programs span a wide cross- section of industries and recognize achievements in green building, product manufacturing, forestry, retail, agricultural production, fisheries, and energy. 150+ staff, auditors and affiliates worldwide Scientific Certification Systems A few of our clients
What are “Green” Claims? Public or private assertion/claim incorporating some sort of environmental (and, more recently, social) attribute Rapidly becoming ubiquitous, almost literally involving every sector of business-to- business and retail commerce Can you name some “green claims” you have seen lately?
Meaningful “Green” Terms Recycled content Readily biodegradable Low VOCs Energy efficient Water efficient Sourced from well-managed forests Organic
What about Sustainable? Forestry, tourism, agriculture, development…
Bottom Line: What is the claim really saying? What are the limits of the claim? i.e. carbon neutral Is the claim meaningful? i.e. no CFCs Is the claim verified?
How Can I Promote My Business’ Environmental Story with Third Party Claims?
Credible Environmental Claims are: Factual – basis for the claim is transparent (standards-based or science-based) Significant – real environmental benefits that are substantial, without hidden tradeoffs Progressive – encourages continuous improvement Independently verified…
Third-Party Certification Provides: Measurable environmental and social benefits Opportunities for improvement toward greater sustainability Independent review to guide truthful advertising Strengthened corporate reputation and brand value Greatest market credibility Some examples…
Chain of Custody Certification Forest Stewardship Council (FSC) Voluntary, internationally recognized forest management standards Developed by consensus, multi-stakeholder process Supports biodiversity, protects high conservation value forests, provides for human benefits, ensures long-term timber supplies Certificates holders must be audited annually Certification bodies must be accredited and audited annually
Chain of Custody Certification Sustainable Forestry Initiative (SFI) Fiber Sourcing Label less meaningful- includes non-certified content Forest Management standard not as strict on forest conversion and high conservation value forests Certificates holders must be audited annually Certification bodies must be accredited and audited annually
Carbon Footprint Voluntary (for now) NOT a product claim- not a logo for use on a printed product Any company can do it Standard sets the organizational boundary Track purchased electricity, company vehicle use, etc. to determine the amount of CO2 produced by your facility on a yearly basis. Can choose to buy offsets, plan yearly reductions or stability
What Lies Ahead for Green Claims and Environmental Certification?
Considering the Full Life-Cycle and Addressing Tradeoffs Image Source: BSR, Food and Agriculture Industry Trends Report, October 2007 Environmental impacts from entire chain of custody — producers, distributors, importers, brokers, retailers Social responsibility Packaging Energy use in production, packaging, processing, and transport Carbon footprint Product quality and safety
Contact SCS Forestry, FSC and Chain-of Custody Dana Katz, firstname.lastname@example.org email@example.com Carbon Offsets Dr. Robert J. Hrubes, firstname.lastname@example.org 510.452.8007 email@example.com Media Rebecca Graham, firstname.lastname@example.org email@example.com www.SCScertified.com