1. Do Now: KWL & Think/Pair/Share

2. Objective: SWBAT evaluate 2 milk ads from the past and present campaigns at 80% mastery by creating a Venn diagram through the end of the period. Agenda KWL: Rhetoric Lecture: The Rhetorical Triangle & Persuasive Techniques CFU: quiz Milk Ads: Past & Present Exit Ticket CCSS in ELA Cite the textual evidence that most strongly supports an analysis of what the text says explicitly as well as inferences drawn from the text. Determine the meaning of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze the impact of specific word choices on meaning and tone, including analogies or allusions to other texts. Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient; recognize when irrelevant evidence is introduced.

3. Prior Knowledge

7. Pathos: Emotional Appeal Appeal to emotion Using figurative language Personal stories Vivid, concrete descriptions Visuals

8. Which emotion best illustrates how you are made to feel as a result that ad?

9. Logos: Logical Appeal An appeal to a person’s sense of reason An expression of clear, rational ideas Facts Statistics/data Expert testimony Examples/ evidence

12. Ethos: Ethical Appeal Speaker appeals to your sense of character Speaker attempts to establish credibility & trust Speaker emphasizes shared values A speaker’s reputation can immediately establish credibility. Speaker attempts to make a good impression

13. Ethos Continued… Expertise Knowledge Experience Training Sincerity

17. Guided Practice Create a rhetorical triangle and label the speaker, audience, purpose, and subject. Identify the appeal(s) and provide an explanation

19. Do Now: 1-6

20. 1. Which type of rhetoric is most strongly used in this advertisement?

21. 2. Which type of rhetoric is most strongly used in this advertisement?

22. 3. Which two types of rhetoric are most strongly used?

23. 4. Which two types of rhetoric are most strongly used?

24. 5. Which two types of rhetoric are mostly used here?

25. 6. Which type of rhetoric is most strongly used?

26. Teacher Model: How effective is the rhetoric in this ad promoting milk? Milk Teenage girls, young women Drink milk Logos Pathos Appeal to Celebrity Logical Fallacy Ethical Appeal

27. Guided Practice: Evaluate the rhetoric used in both milk ads. Write a paragraph discussing the impact each of the appeals have on promoting milk. Be sure to include the terms noted in the rhetorical triangle.

28. Transcripts Actress by day. Rocker by night. I’ve got to keep fit to keep up. So I drink milk. Some studies suggest that teens who choose milk instead of sugary drinks tends to be leaner and the protein helps build muscle. It’s the best of both worlds. Chris Brown featuring milk. Another great collaboration. Some studies suggest that teens who drink milk tend to be leaner and the protein helps build muscle. So eat right, exercise and drink low fat or fat free milk. Talk about a smooth move. Body by milk.

29. How does the shift in the milk ads enhance or detract from the effectiveness of the appeals?

30. Independent Practice: Note the similarities and differences between the “got milk” ad and “milk life” ad on the Venn diagram.

31. Exit Stick-it: On a post-it, record the impact the appeals have on this ad. (Note your observations) Stick your post-it on the door on your way out.