1. SEO PROPOSAL FOR BY CHRIS NDUNGU (mkulima)

2. Sample keyword ranking 1.Improve on keyphrases that are not appearing on page 1 2.Add more keyphrases with high volume and low competition. (See slide 4)

3. Keyword Analysis Maximize on achieving high ranking for keywords facing low competition; it will be cheaper and faster to achieve results. Optical filter/s is better term than optical parts. Long tail keywords drive quality traffic than one-word keywords

4. Traffic estimate for keyword search traffic in Germany every month

5. SEO Strategy & Recommendations Search engine submission Index inclusion Keyphrase analysis On-page optimization External linking/back link building Internal link structuring

6. Search engine submission; Submit to top search engines the region www.google.com/addurl.html www.gmx.de www.web.de Key phrase analysis to use for SEO Qualifiers users are likely to type in; Comparison/quality – compare semiconductor prizes Adjective – cheap semiconductors Intended use – manufacturing process semiconductors Product type – Vendor – spm semiconductors Location – semiconductors Germany Action request - buy semiconductors

7. Index inclusion Review web analytics (Google analytics report) to see how often robots crawl the SPM site. Evaluating robot indexing activity - use of Robots.txt Check and optimize referring sites as per analytics reports Check the number of pages that have successfully been indexed; use inurl:www.spm.li/www.spm.li/ Geo-location, and canonicalization; map SPM on Google places with full address, contact and description containing the keyphrases.

8. On-page optimization Tips Image text - assign hidden text using ‘ALT’ tag e.g Targeted keyword should occur 3-4 times in the body, in alt, one image to be renamed after that keyword, with same keyword in alt tag Document meta-data; these need to be unique for each page 1.Document title 2.The description meta tag section 3.Keyword meta tag – to summarize the content of a document based on keywords. Use of sitemap is important, and should be linked from each page of the site Maintain keyword saturation and density (2-3%) needed to achieve top 10 rankings, modifying and optimizing the most vital areas in your site's source code, making and implementing server level adjustments to guarantee your site is search engine friendly.

9. On-page optimization - Site Meta tags: Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these - without allowing the body text to lose ‘marketing appeal’. - Pages should be named after the top keywords, which are being targeted for that page. On-Page SEO Tools: Screaming Frog for onpage links, Scraper for Chrome, HTTPfoxScreaming FrogScraper for ChromeHTTPfox

10. External linking and Internal link structuring External Identify and create popular content and services that people can bookmark Identify potential partner sites such as directories, trade associates/affiliates, manufacturers, suppliers, bloggers and other business partners. Internal Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta keywords (make sure you do include spaces between each keyword) for each page. Title attribute of the document Meta name description Meta name keywords Keyword density Keyword in headings Keyword in document name Link anchor text Link velocity

11. Internal linking Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta Keywords (make sure you do include spaces between each keyword) for each page Link Building Toolkits: Followerwonk, KnowEm, MentionMapp, Ontolo (Link Prospecting),IFTTT, Rapportive, Boomerang, Buzzstream, ZemantaFollowerwonkKnowEmMentionMappOntoloIFTTTRapportiveBoomerangBuzzstreamZemanta

12. When can you see results? Since search engines index/re-index the optimized site in 4-12 weeks. Some search engines like Google crawl your site more frequently if your Page Rank is higher. Realistically, you can expect to see results starting 4-6 weeks after submission. Indexing, re-indexing shuffle also takes some time to settle down. Rankings usually stabilize after about two months. However, your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Some search engines index your site quickly if you are willing to pay their ‘Express Inclusion’ or ‘Pay for Inclusion’ fee.

13. THANK YOU BY: CHRIS NDUNGU (mkulima)