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Fundraising 2015-2016 A review of WNPS Fundraising Activities in 2015 & Work Plan for 2016 without a defined Fundraising Strategy.

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Presentation on theme: "Fundraising 2015-2016 A review of WNPS Fundraising Activities in 2015 & Work Plan for 2016 without a defined Fundraising Strategy."— Presentation transcript:

1 Fundraising 2015-2016 A review of WNPS Fundraising Activities in 2015 & Work Plan for 2016 without a defined Fundraising Strategy

2 Fundraising by Numbers in 2015 January – March = 194 contributions - $9,305.00 April Contributions = 402 contributions - $22,977.00 - Spring Campaign May Contributions = 254 contributions - $12,774.00 - Spring Campaign June Contributions = 85 contributions - $4,768.00 July – September = 196 contributions - $9,851.00 October – December = 316 contributions- $26,505.64 - Fall Campaign

3 2015 Workplace Giving Funds Matched by the Following: Boeing BNSF Railway Fred Meyer - Kroger Payroll deduction programs: State of Washington – CFD Quarterly Payments Federal Employees – CFC Quarterly Payments - King County Workplace Giving Quarterly payment – 3 donors

4 2015 Fundraising Strategy Spring Campaign, membership renewal WNPS Events – Study Weekend requires membership Give BIG – May Fall Campaign Chapter activities throughout the year recruiting – plant sales, programs, etc. Letter to membership and expired 2 years prior Event publicity in Douglasia, membership required to participate Social media Campaign, website Letter to membership and expired 2 years prior End of year Eblast –Mail Chimp

5 Fundraising 1 st Quarter 2016 – Action Steps No campaign plans in progress until 2 nd quarter General Contributions received based on new members and membership renewal. Many renew at the time of registering for WNPS calendar events. General Contributions First Qtr to date = 189 general contributions / membership = $8,891.00 Average contribution = $47.00 Participate in preparation for Flower & Garden Show in Seattle, New membership card for membership and marketing Reapply for the CFC program, with King County Reapply for King County Work Place Giving

6 Next Steps for 2016 Fundraising April 18 – mailing of the spring campaign renewal letter Campaign includes efforts to update membership profiles 1. Complete profile updates with email verifications 2. Enable cleaning of each member record in the process 3. Establish clear interest in publication subscription types May 3 – Give Big with the Seattle Foundation Social media campaign Matching Funds - Website, Blog and Facebook, activate Twitter for WNPS Seattle Foundation and Kimbia

7 Investigating EarthShare Washington Items Learned: 60 non profits approved in the last cycle Applications are reviewed by an outside review team, with recommendations to the Earth share Washington Board The last review team favored a “Big Picture” view of environmental groups. Board approves review team recommendations Applications are excepted on a 3 year cycle Each cycle the slate is wiped clean for restart with the application process June 2016 opens the next cycle for Participation in 2017 In review of the criteria, preparation could begin soon to be prepared with the required eligibility criteria One criteria is the preparation of an “Annual Report” made available to the public.

8 EARTHSHARE Organizations EarthShare Washington is comprised of over 60 organizations that work to protect the environment locally, nationally, and internationally. Many of these organizations are based here in Washington State. We support groups that work on: Wildlife Protection, Water Issues, Human Health/Children's Health, Forests, Parks and Land Conservation, Environmental Education, Climate Change and Energy

9 EarthShare Partnerships for the Earthday Coallition

10 Ways to be ready for June 2016 Defined messaging surrounding the “niche” of WNPS. Identify outcomes of the human health and welfare components of the organization defining services provided, benefits, or assistance to, or conducting activities affecting human health and welfare. Conduct publicity and promotional activities based upon actual program and operations, that these activities are truthful and non- deceptive, include all materials facts and make no exaggerations or misleading claims. Quantify the touches in chapter and state programs with updated tools for reporting attendance and hours of activity.

11 Fall Campaign Prepare fall campaign letter materials for October 7 th mailing Establish goals for a social media campaign. Work with Communication Strategy to determine if email ask tools are appropriate for WNPS Consider Giving Tuesday campaign in early December


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