2. WHAT’S LOCAL LONDON ONLINE? A network of local newspaper websites covering London and the home counties

3. REACH 1.6m POTENTIAL CUSTOMERS 1,690,230 users Every month the Local London network of websites is visited by more than 1.6 million people. That’s enough people to fill Wembley Stadium 18 times 8,089,242 page impressions Because the sites have such rich content, visitors tend to look at lots of pages Source: Omniture July 2012

4. WHY LOCAL LONDON ONLINE WORKS Trusted local brands Our newspapers have been serving London and the Home Counties since 1836 — you can capitalise on that goodwill Flexibility to pick and mix Choose whether you want the whole London-wide network or target specific areas important to you Target potential customers Using techniques such as contextual targeting, it’s possible to deliver your ads only to the people most likely to buy from you. That cuts out waste Timing No print deadlines means you can advertise when it suits your business — weekends, when you have a sale, evenings only etc.

5. NETWORKS TO SUIT YOUR NEEDS London Network All 24 websites plus thisislocallondon.co.uk will give you comprehensive coverage of Greater London Regional Network Split roughly along the river you can choose to target either North or South London Local Network The 24 websites are grouped into six regions to give a more geographically targeted campaign

6. TARGET CAMPAIGNS FOR BETTER RESULTS Geographic Pick individual regions within the Local London network Demographic Advertise only to the age, income or gender of your target audience Behavioural Find users in the market to purchase particular products or services Contextual Show adverts within relevant editorial content Meteo Target adverts based on the current weather forecast

7. RE-TARGETING GIVES YOU A SECOND BITE Re-targeting Once we have identified your desired visitor profile, we can re-target them. For example, we can monitor those users searching for legal jobs and immediately target them with legal job based advertising. Subsequently we can re-target the advertising when the user returns to the site, regardless of which section of the website they are visiting

8. AD POSITIONS TO SUIT YOUR MESSAGE 1 Leaderboard Prominent position at the top. First thing people see 2 MPU Ideal for video. Appears within editorial on news pages 3 Skyscraper Seen for a long time as users scroll. Suits complex message 4 Earpiece Top right. Traditionally the most sought after position 5 Mini banner Can be targeted to jobs, cars or homes 6 Sponsor slug Closely associate your brand with the editorial 1 2 3 4 5 6

9. Page Peel A very dramatic solution. When the visitor puts their mouse over a small ad in the top right corner, the page peels back to reveal a larger creative MAKE AN IMPACT WITH BESPOKE FORMATS

10. Full-width Leaderboard Stretching the entire width of the website, this Leaderboard-plus is hard to ignore MAKE AN IMPACT WITH BESPOKE FORMATS

11. Skin Surround the entire website with your ad, which can even include basic animation MAKE AN IMPACT WITH BESPOKE FORMATS

12. Post- it An advert that ‘pops up’ over the top of the web page. Like a Post-it note, it is good for a reminder, such as “Don’t miss out — our sale must end today” MAKE AN IMPACT WITH BESPOKE FORMATS

13. Overlay Advertisers report CTRs up to 50 times better with overlays compared to traditional banner ads. Appearing on top of the web page, they can carry much more copy than can fit in a typical online display ad MAKE AN IMPACT WITH BESPOKE FORMATS

14. Expandable ads Leaderboards, MPUs and Skyscrapers can all expand to more than three times their original size giving you more room to get your message across MORE WAYS TO GAIN ATTENTION

15. Take over Create maximum impact by taking over all the display positions — Leaderboard, Skyscraper, MPU and Earpiece — at the same time MORE WAYS TO GAIN ATTENTION

16. HOW EFFECTIVE IS YOUR MARKETING? Measurement To help you understand your campaign’s success, we can generate reports detailing the number of impressions delivered (how many times your advertisement was shown) and the number of clicks. Unlike most other forms of advertising, online display is fully accountable. By giving you comparable transparent data we can help you make the right advertising decisions.

17. DEMOGRAPHICS 70% of our audience is aged between 25 and 54. Nationally, 29% are under 25 Source: JICREG and NRS

18. DEMOGRAPHICS More than half (58%) of our audience are women compared with 49% nationally Source: JICREG and NRS All internet users Local London Online

19. HOUSEHOLD INCOME More than half of internet users have household incomes greater than £35k Source: NRS

20. MARKET SHARE BY SECTOR Online advertising now enjoys a 28 per cent share of the UK’s adspend Source: IAB and Warc 2011

21. LET US HELP YOU 07795 020 424 locallondononline.co.uk Loudwater Mill, Station Road, Loudwater, High Wycombe, Buckinghamshire HP10 9TY