1. www.icef.com K-Conference March 30th 2012 Seoul Marketing and Student Recruitment Opportunities with ICEF Isabel Vogt VP, Events & Logistics ICEF GmbH, Germany ivogt@icef.com

2. ICEF offers a range of solutions designed to help educators, student recruitment agents and industry- related service providers achieve real results in their marketing and student recruitment initiatives Founded in 1991, 8 offices worldwide – in Germany, UK, USA, Australia, Canada, Brasil, Russia and China Just under 60 multi-national staff with dedicated teams of country experts and account managers Over 10.000 clients in 140 countries www.icef.com About ICEF

3. Educational consultants, recruitment agents and study-abroad advisers Universities, colleges and vocational institutions Secondary and boarding schools Language schools Work and travel programmes, internship and au-pair programmes Student accommodation providers, insurance providers, publishers, internet providers, tour and attraction operators and tourist boards Industry associations and consortia www.icef.com Our Clients

4. ICEF Workshops ICEF Online Workshop ICEF Monitor ICEF Agent Training Course (IATC) ICEF Agency Recognition Programme (IAS) ICEF Education Fund Our Solutions and Initiatives www.icef.com

5. B2B networking forums connecting international educators, agents and service providers as well as work and travel professionals ICEF Workshops take place annually in nine locations around the world Over 2600 organisations participated in 2011: - 1435 agencies from 110 countries - 991 education providers from all sectors and 47 countries - 108 service providers from 21 countries - 36 work and travel providers from 12 countries - 32 industry association - 56.784 pre-scheduled appointments www.icef.com ICEF Workshops

6. www.icef.com Each event focusses on a different market and attracts participants from various parts of the world.Global Workshops : for educators and agents from all over the world.Regional Workshops : for educators from all over the world and agents from specific countries and regions.Destination Workshops : for educators from North America or Australia/New Zealand and agents focussed on these study destinations Clients can choose the event that best suits their international student enrolment goals

7. 2 full days of one-to-one business appointments between providers and quality pre-screened, relevant agents Dedicated team of 11 Agent Relations Managers covering all markets ICEF-version of Marcom eSchedule PRO online appointment scheduling system Additional social networking opportunities during breakfasts, lunches, refreshment breaks and evening functions Half a day of seminars providing market intelligence Fam tours and association meetings www.icef.com ICEF Workshops

8. An online networking platform for international recruitment professionals: - 2800 ICEF-screened agents from 130 countries - 1800 educators from 74 countries - 200 service providers from 42 countries Enables users to build and manage their agent/provider network Workshop follow-up and general communication Sharing documents (brochures, price lists, application forms, images, videos …) Managing student enquiries referred to agents www.icef.com The ICEF Online Workshop

9. Providing a strategic overview of the most important industry news: - Original research and commentary - Business development tips and resources - Best practice examples and case studies - Coverage in all regions and sectors Over 1700 subscribers from over 100 countries since its launch in November 2011 www.icefmonitor.com or follow @icefmonitor on Twitter for additional daily updates www.icef.com The ICEF Monitor

10. A practical training course for agency student counsellors Delivered online and free of charge in a self-paced format Course objective is to support excellence and professional standards in international education Technology partner is PIER Online, authors of the Australian Education Agent Training Course (EATC) To date over 3100 students and 108 designated ICEF Trained Agent Counsellors (ITACs) in 42 countries Testing takes place at ICEF Workshops plus online test option available ITACs are featured on www.icef.com/agent-training www.icef.com The ICEF Agent Training Course (IATC)

11. Agencies are eligible who have been vetted for and who have successfully participated in ICEF Workshops Entitled to identify themselves as an ICEF Agency and to use the official logo in their marketing communications Conferred for a two-year period and renewed through ongoing quality assurance screening and participation in ICEF Workshops Currently 1701 agencies are holding IAS status ICEF Agency Recognition Programme (IAS) www.icef.com

12. Donations and support for selected educational projects in areas where funding is either difficult to obtain or non-existent The fund aims to give disadvantaged young people from around the world access to education Two projects have received support since September 2011: - CEAC@Digital - Rio de Janeiro, Brazil - CYDD – Turkey www.icef.com The ICEF Education Fund

13. ICEF solutions will help you to ….. Develop worldwide partnerships Strengthen existing business relationships Expand and diversify recruitment reach (educators) and product portfolio of different study options (agents) Access resources and professional training to keep current with market trends Maximise the impact of your time, effort and marketing budget www.icef.com Summary

14. Thank You! Isabel Vogt ivogt@icef.com www.icef.com