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Brought to you by 1 ICEF Online 2.0 – an introduction for for Educators and Service providers ICEF Berlin Workshop 2008 2nd November.

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Presentation on theme: "Brought to you by 1 ICEF Online 2.0 – an introduction for for Educators and Service providers ICEF Berlin Workshop 2008 2nd November."— Presentation transcript:

1 Brought to you by 1 ICEF Online 2.0 – an introduction for for Educators and Service providers ICEF Berlin Workshop 2008 2nd November

2 2 Brought to you by 2 What is ICEF Online ? An online community of over 1,200 quality assured prospective business partners An internet platform enabling agents, education and service providers to work together more productively and intelligently Agents search & find education and service provider partners Providers search & find quality agents Providers supply agents with downloadable marketing materials eg. brochures, price lists, application forms etc. Discussion forums for agents and providers

3 3 Brought to you by 3 Memberships to date ICEF Online was launched at ICEF Berlin in November 2006 Since then … - 214 Education and service providers from 38 countries, and - 1,026 Agents from 107 countries have joined Most are listed at

4 4 Brought to you by 4 Usage statistics From November 2006 to October 2008: 51,898 member profiles views occurred 38,952 messages were sent 24,162 relationship requests were made 1,012 provider supplied marketing documents and files were uploaded for agents to download and share with counselors and students

5 5 Brought to you by 5 Relationship management Search for and approach high quality pre- screened agency partners, as well as educators and service providers Be found by new agency, educator and service provider partners Establish agency, educator and service provider partnerships swiftly and easily Centralize communications with, and relationship management of, partners

6 6 Brought to you by 6 Quality assurance of agents What quality assurance of agents does ICEF Online offer to providers? All ICEF Online agents are pre-screened by ICEF’s agency department. Each agency must supply 4 provider referees, who are contacted to validate their support for the agency application Agents are encouraged to list contact details for their referees within their ICEF Online profiles Agents can be publicly and privately rated, according to their performance, by educators

7 7 Brought to you by 7 Agent marketing support Support your agents with up to date and approved marketing materials Supply large numbers of agents worldwide instantly Your material is stored in one central location, easily accessible to all agency staff Agents can download and distribute to prospective students Agents who have a relationship with you can order hard copies to be posted

8 8 Brought to you by 8 Educator Profile VIew

9 9 Brought to you by

10 10 Brought to you by Provider resources to download / order 10

11 11 Brought to you by 11 Open networking area Read industry news and member announcements Discuss topics of interest with agents, educators and service providers Ask other providers for opinions about agents Promote special offers and new programs View profiles of commenting members and easily communicate with them

12 12 Brought to you by ICEF Online 2.0 – new features Search, contact and partner with educators and service providers, as well as with agents Control who can access your profile – by channel and by country (within channels) Receive and manage enquiries and enrolments directly, or channel via your preferred agents Multi-campus and multiple (linked) staff profiles per institution Rank agents and service providers according to their performance (public & private rankings) 12

13 13 Brought to you by Enquiry generation Set which countries & how much you wish to pay per enquiry (minimum bid 5 euro) How high company shows in search results will depend on score (bid cost x conversion rate) Purchase extra enquiry generation credit Manage enquiry page and enquiry form which shows on when a student searches for a study level / programme type / location or combination of these which you offer 13

14 14 Brought to you by Enquiry generation 14

15 15 Brought to you by Enquiry page and form 15

16 16 Brought to you by Enquiry management (all users) Create ‘storage fields’ which enquiry generation and online form services can ‘feed’ Search & export enquiry data using any criteria Upload enquiry data from CSV files Set up multiple auto-responder messages with attachments to respond to enquiries Manually and auto-forward enquiries from different countries to partners or other contacts View and update enquiry details at any time + add notes or upload / attach files to an enquiry 16

17 17 Brought to you by Online enquiry collection For all users – due Nov 31, 2008 Create 1 or multiple data capture forms for embedding on websites, with unlimited fields Specify which data storage fields enquiry data should go into Purchase form processing credits 17

18 18 Brought to you by Offline enquiry collection For all users – due Nov 31, 2008 Create 1 or multiple offline data capture forms to use at student fairs (or similar events) Download forms and software onto 1 or multiple computers At the end of the fair export enquiry data to CSV for import into enquiry management system Purchase licences: eg. 1 week, 1 month, 1 year 18

19 19 Brought to you by Email broadcasting For all users – due Jan 31, 2009 Send email broadcast messages to partners, or enquiry contacts, or subsets thereof based on various criteria) including members and non- members of ICEF Online Built in unsubscribe handling Select from pre-made templates or enter HTML Purchase send credits 19

20 20 Brought to you by Event calendar For all users - due Feb 28, 2009 Publish upcoming marketing trips and notify partners in those countries Find events which may be of interest and book or find out more event information See which events your partners will be attending Search for potential partners based on the events they will attend, or have attended 20

21 21 Brought to you by 21 Pricing – virtual workshop One time account set-up fee: € 250 Annual fee: € 995 Total for first year : €1,245

22 22 Brought to you by 22 Special offer for ICEF Berlin ICEF Berlin – Special Offer Pay € 795 for your first 12 months + € 000 set-up fee Discount of € 450 To continue pay annual fee of €995

23 23 Brought to you by 23 Pricing – enquiry generation 400 EURO credit: approx. 80 enquiries 800 EURO credit (+ 5% volume bonus): approx. 168 enquiries 1200 EURO credit (+ 10% volume bonus): approx. 264 enquiries 1600 EURO credit (+ 15% volume bonus): approx. 368 enquiries 2000 EURO credit (+ 20% volume bonus): approx. 440 enquiries

24 24 Brought to you by 24 What next ? Visit the ICEF Online / Internet Course Finders booth 18 Email with questions Apply to join ICEF Online Use ‘promotional code’ JDBERLIN or GHBERLIN to ensure you will only be invoiced for 795 euro

25 25 Brought to you by 25 Testimonials from educators for the Virtual workshop “I have at least 50 new agents and have had 3 enrolments to date” Keith Pollard - Harrogate Tutorial College, UK “I am very happy with the contacts made. I have tracked at least 5 enrollments through this service in a short amount of time and that has proven to be very successful for the little amount of time and effort I took to set up my profile and send out letters to prospective agents. “ Arlene Spencer - Fulton-Montgomery Community College State University of New York, USA

26 26 Brought to you by THANK YOU

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