1. Comparison of Marketing Strategy Vs.

2. the Development of History February 18, 1993, symbolizing the birth of Inner Mongolia Yili Industrial Group Co., Ltd. The newest authority data shows the brand value of Yili Group has been increased from 15.236 billion RMB of last year to 16.729 billion RMB, Yili Group still hold the first position in Chinese diary industry.

3. the Development of History The company was first sponsored in July, 1999. Within a short period of 6 years, the sales income of its main business has amounted from the No. 1116 to No. 2. Currently, from the view of market share ratio, Mengniu TFA milk takes the first place in the world; and both of its liquid milk and ice cream list at the No. 1 in China.

4. Similar Point of the two Groups Both are from plains of Inner Mongolia; A similar product mix ： Liquid milk ； Yogurt ； Milk ； Cold ； They are natural, green, pollution- free. Management team ； Development Goals ： become one of the top 20 enterprises in world dairy industry.

5. Core Marketing Strategy Olympic Marketing Government Marketing Community Marketing Marketing event

6. Leaders of the Two Groups

7. Comparison of Specific Marketing Strategies——Liquid Milk Dairy Milk is the most important and central part of China's dairy industry, occupy 60 percent of the market. The market share of liquid milk will largely determine the position of enterprises. So this is the main battlefield. Consumer and market analysis Product analysis Pricing strategies Distribution analysis

8. High-end Liquid Milk Classic Milk Milk Deluxe

9. Consumer and Market Analysis Different from the past, Mengniu became the first to open up the High-end liquid milk market, Successfully opened up a Blue Ocean. This time, Mengniu preoccupys, but Yili acts as henchman a year later.

10. Product Analysis PureFresh Nutritious Personality The trend of consumers’ focus on milk

11. Product Analysis Deluxe pure milk Deluxe OMP milk Deluxe low fat milk Classic Milk Classic balanced double-protein milk Classic Organic Milk

12. Distribution Analysis In addition to the traditional supermarkets and shopping malls, in 2007 also successfully entered KFC and Starbucks. Opened own stores. In recent years, Yili Group has set up modern dairy production bases in a dozen of places. From 2006, the Group carried out the “net- working plan”.

13. Pricing Strategies Skimming pricing Classic Milk and Deluxe pure milk all price high. On the one hand, prices of the product mean itself Value. on the other hand we can be understood as implying that consumers "to see who is the milk in the new nobility!"

14. Lose-lose or Win-win The two companies are branches of the same tree. In some people are concerned, the two companies city competition, must be particularly intense. But in an interview with reporters found, If one of two companies entered a city, another is easier to follow and be accepted. Because they have a common green "gene. "

15. Thank you! By Tracy,Team 3