1. UNITY THROUGH COMMUNICATION LETTING THE WORLD KNOW ABOUT OUR MISSION

2. LEARNING YOUR WAY AROUND NEWSPAPER AND TV NEWSROOMS EDITORS/PRODUC ERS Decide what stories will run REPORTERS Write the stories editors/producers assign Don’t forget about radio Great opportunities for on-air interviews

3. CHANGING WORLD OF MEDIA OLD DAYS Newspapers published one edition a day and TV news was broadcast one or two times a day TODAY With the Internet stories are published and updated 24/7

4. GETTING THE WORD OUT JOURNALISTS MULTI- TASK Writing the story for print and internet, taking photos, shooting video TIME VALUABLE TO REPORTERS Press releases help them save time

5. ANATOMY OF A PRESS RELEASE ATTENTION-GRABBING HEADLINE HARD LEAD - THE HOOK EXPLANATION - WHAT WHEN AND WHY WHO CONTACT INFORMATION

6. ATTENTION-GRABBING HEADLINE Participants to release birds at peace rally 10,000 doves to be released at peace protest in Market Square 

7. ATTENTION-GRABBING HEADLINE Naturists organizing clothing drive on beach Nudists collecting clothing for school children on Caperson Beach 

8. PRESS RELEASE BODY TEXT HARD LEAD - THE HOOK EXPLANATION - WHAT WHEN AND WHY WHO CONTACT INFORMATION Hit the reader over the head with excitement Tell the reader about the event in short sentences Give the time and date, along with the event’s purpose Formally introduce your organization Who and how they should contact

9. Nudists collecting clothes for school children on Caperson Beach A nudist organization will spend a day on the beach, but instead of grabbing some rays for that all-over tan, they will be asking the public to donate new clothes for school children. More than 500 children in our community are on public assistance, according to school officials, and will be returning to school in need of new clothes and jackets. As a community-oriented organization, The Free Caperson Beach Group is asking the general public to bring new clothes, shoes and jackets to the pavilion at Caperson Beach off Airport Road in Venice from 1-4 p.m., Sunday, April 10, 2016. The public can also donate back packs and school supplies. All of the donated items will be distributed through the local food bank. The Free Caperson Beach Group is a 501c organization of naturists seeking to obtain a clothing optional beach in Sarasota County. For more information phone Carl Mario Nudi at 313-405-5110 or email him at carlnudi@netscape.net

10. Nudists collecting clothes for school children on Caperson Beach A nudist organization will spend a day on the beach, but instead of grabbing some rays for that all-over tan, they will be asking the public to donate new clothes for school children. More than 500 children in our community are on public assistance, according to school officials, and will be returning to school in need of new clothes and jackets. As a community-oriented organization, The Free Caperson Beach Group is asking the general public to bring new clothes, shoes and jackets to the pavilion at Caperson Beach off Airport Road in Venice from 1-4 p.m., Sunday, April 10, 2016. The public can also donate back packs and school supplies. All of the donated items will be distributed through the local food bank. The Free Caperson Beach Group is a 501c organization of naturists seeking to obtain a clothing optional beach in Sarasota County. For more information phone Carl Mario Nudi at 313-405-5110 or email him at carlnudi@netscape.net

11. Nudists collecting clothes for school children on Caperson Beach A nudist organization will spend a day on the beach, but instead of grabbing some rays for that all-over tan, they will be asking the public to donate new clothes for school children. More than 500 children in our community are on public assistance, according to school officials, and will be returning to school in need of new clothes and jackets. As a community-oriented organization, The Free Caperson Beach Group is asking the general public to bring new clothes, shoes and jackets to the pavilion at Caperson Beach off Airport Road in Venice from 1-4 p.m., Sunday, April 10, 2016. The public can also donate back packs and school supplies. All of the donated items will be distributed through the local food bank. The Free Caperson Beach Group is a 501c organization of naturists seeking to obtain a clothing optional beach in Sarasota County. For more information phone Carl Mario Nudi at 313-405-5110 or email him at carlnudi@netscape.net

12. Nudists collecting clothes for school children on Caperson Beach A nudist organization will spend a day on the beach, but instead of grabbing some rays for that all-over tan, they will be asking the public to donate new clothes for school children. More than 500 children in our community are on public assistance, according to school officials, and will be returning to school in need of new clothes and jackets. As a community-oriented organization, The Free Caperson Beach Group is asking the general public to bring new clothes, shoes and jackets to the pavilion at Caperson Beach off Airport Road in Venice from 1-4 p.m., Sunday, April 10, 2016. The public can also donate back packs and school supplies. All of the donated items will be distributed through the local food bank. The Free Caperson Beach Group is a 501c organization of naturists seeking to obtain a clothing optional beach in Sarasota County. For more information phone Carl Mario Nudi at 313-405-5110 or email him at carlnudi@netscape.net

13. Nudists collecting clothes for school children on Caperson Beach A nudist organization will spend a day on the beach, but instead of grabbing some rays for that all-over tan, they will be asking the public to donate new clothes for school children. More than 500 children in our community are on public assistance, according to school officials, and will be returning to school in need of new clothes and jackets. As a community-oriented organization, The Free Caperson Beach Group is asking the general public to bring new clothes, shoes and jackets to the pavilion at Caperson Beach off Airport Road in Venice from 1-4 p.m., Sunday, April 10, 2016. The public can also donate back packs and school supplies. All of the donated items will be distributed through the local food bank. The Free Caperson Beach Group is a 501c organization of naturists seeking to obtain a clothing optional beach in Sarasota County. For more information phone Carl Mario Nudi at 313-405-5110 or email him at carlnudi@netscape.net

14. REPORTERS ARE PEOPLE TOO  GET TO KNOW WHO IS WRITING YOUR STORY  FOLLOW UP WITH A PHONE CALL AFTER SENDING OUT THE PRESS RELEASE

15. Thank you There is a lot of information on the Internet about writing effective press releases. Check it out, but remember a great press release has to grab the editor’s attention at the first glance. I hope I have provided you with some helpful hints today.