1. TYE GLOBAL COMPETITION BUSINESS PLAN

2. AGENDA Timeline Student Responsibilities Business Plan Development Guidelines for Business Plan Document Outline for Executive Summary Mock Presentation Guidelines Final Presentation Guidelines Judging Criteria Appendix

3. TIMELINE Introduction to Mentors7 January, 2012 First Checkpoint28 January, 2012 Second Checkpoint18 February, 2012 Mock Presentation3 March, 2012 Final Competition24 March, 2012 TYE Global Competition27-28 April, 2012

4. STUDENT RESPONSIBILITIES Pick a team, there will be four teams of five members each. Pick a team lead – team lead is responsible for coordination with mentor. Prepare a concrete timeline for completing business plan and presentation – seek help from mentor in reviewing the timeline. You are responsible for coordinating with your mentor for meetings/calls, make sure the team attends all meetings. Take initiative in leveraging mentor’s experience Be pro-active – ask questions if in doubt Do not email your mentor for help at the last second and expect an immediate reply. Keep the mentor coordinator (TYE) informed if mentor is not responsive to your needs.

5. WHAT MENTOR WILL NOT DO Pick the idea for you Write business plan Prepare presentation Mentor is there to help you, not to do your work!

6. MILESTONE 1 – Define your product/service: Complete Opportunity Assessment / SWOT Complete Market Research Identify Target Market Define Market Size Competition MILESTONE 2 – Develop Marketing Strategy: Define Value Propositions Identify Marketing Plan to Reach target customers Develop Revenue (Business) Model BUSINESS PLAN DEVELOPMENT

7. MILESTONE 3 – Develop Financial Plan: Build Income Statement Define Cash Requirements Simple Cash Flow Model MILESTONE 4 – 1 st Draft of Business Plan Presentation: Executive Summary Opportunity Definition Market Size Team Background, Experience, Interest, Responsibility Revenue Model Financial Statement (Income Statement) Competition Milestone 5 – 1 st Draft of Business Plan Milestone 6 – Final Business Plan and Presentation

8. BUSINESS PLAN DOCUMENT 1. Executive Summary followed by Goals, Mission and key to success. 2. Company Summary 3. Product Description 4. Market Analysis and Summary 5. Marketing Strategy and Implementation 6. Risks and Exit Strategy 7. Financials 8. Management Team *Details in Appendix

9. Outline For Executive Summary: One paragraph briefly describing the product, its purpose and usefulness. One paragraph devoted to projected revenues over the years and operating profit. Should specifically mention by when you expect to break even. One paragraph on market segment, to whom will the product be marketed and competitive advantages. Last paragraph to future growth potential and markets that product could be marketed to.

10. MOCK PRESENTATION GUIDELINES 1. Dress Code is Business suits. 2. Bring (4) copies of business plan executive summary (2-3 pages) ready to hand out to judges prior to the presentation. 3. Please arrive half hour before your scheduled presentation time. 4. Structure of the presentation: Presentation time - 15 minutes QA and feedback by judges- 10 minutes Transition time – 5-10 minutes 7. No other teams shall be present during the presentation. 8. The presentation will have 30% weightage in the final score.

11. GUIDELINES FOR THE FINAL PRESENTATION 1. Presentation time: 15 minutes for presentation & 5-10 minutes Q&A from judges. 2. The Business Plan must be emailed to Bhavya/Sachin, 7 days prior to the Final Presentation date by no later than 10 pm. 3. The Executive Summary must be emailed to Bhavya/Sachin, 7 days prior so that it can be distributed to the Judges ahead of time along with the Business Plan. 4. The Business Plan Presentation must be emailed to Bhavya/Sachin, 3 days before the Final Presentation date by no later than 10 pm. 5. Must bring a copy of the presentation on a flash drive or other means as backup. 6. A presentation schedule will be sent to all the teams.

12. JUDGING CRITERIA 1. FINAL PRESENTATION (75%): The judges will grade each team on a scale from one to ten on the following factors: i. Concept: How strong is the value proposition? Is the idea providing an innovative solution to a key real-world problem? ii. Business Model: How strong is the execution plan of the company (sales and marketing, pricing, business model) and if it’s for-profit, can the company earn money, or if it’s a social enterprise, can it be a viable solution to make an impact on the community? iii. Presentation: How clear, well-defined, and well-delivered is the presentation? 2. FINAL BUSINESS PLAN (25%): The judges will grade the business plans on the same set of factors as the final presentation: concept, business model, how well written and detailed the plan is and how powerfully it conveys the purpose and message behind the idea.

13. FINAL PRESENTATION (power point slides) COMPETITION: 27-28 April, 2012, Atlanta Business Plan Competition - Presentations Format: 15min with approx. 3 min for Q&A and no extra time for feedback from the judges

14. IMPORTANT DATES Email Team Names with team members - November 19, 2011. Email Prospective ideas (3-4 perspective ideas) - November 26, 2011. Introduction to Mentors – January 7, 2012.

15. APPENDIX

16. BUSINESS PLAN DOCUMENT 1. Executive Summary followed by Goals, Mission and key to success. 2. Company Summary: Company ownership – Type of entity - Corporation or LLC etc., who are the owners/founders and amount of funding they are providing, if any. Company Expenses - Outline the various start up expenses with amounts related to legal, consulting, manufacturing etc., capital needed to operate in the first three years, how the capital is being raised – e.g. VC’s and/or private equity. Start up expenses chart/exhibit to build prototype. Company and other facilities location.

17. 3. Product Description: Brief description of product, targeted consumers, its benefits. Detailed description of the product. Product advantages in detail Competition Analysis: Comparison with competitors, competitor’s weaknesses, product opportunities. Sourcing – Raw materials required for product development, details on manufacturing. Technology – what type of technology will be used to develop the product. Regulatory Requirements Touch on future growth potential and markets for the product.

18. 4. Market Analysis and Summary: Should consist of market size, segmentation, industry analysis and industry participants. What are the barriers to entry in the market and developing the product. 5. Marketing Strategy and Implementation: Marketing Strategy Promotional Strategy Advertising Strategy Pricing strategy – any discounts and commission rates should be specified Distribution strategy 6. Risks and Exit Strategy

19. 7. Financials: Cost of Materials Sales and Revenue Projections- consist of 3 years projections for revenue, expenses and operating loss/profit. Break even analysis Operating expenses- include salaries, capital expenditures, marketing and operational expenses. Above information should be in some kind of a chart/table with details. 8. Management Team – who are the key management people/advisory committee/Board of Directors Exhibits should be attached of product, product specifications, research on competitors, contacts made so far, entities to whom this product can be marketed to etc.