Presentation on theme: " Entrepreneurs are the “risk takers” of the American economy. Without these “risk takers” many businesses and corporations that comprise the backbone."— Presentation transcript:
Entrepreneurs are the “risk takers” of the American economy. Without these “risk takers” many businesses and corporations that comprise the backbone of this country’s financial system would cease to exist.
Your task is to develop a fictional company which specializes in one particular product and create a 8-10 page written/typed Business Plan for that business/product and create a Group Persuasive Presentation (10-15 min.) using technology.
A. Rough Draft Outline portion of this project (individual assignment)-50 points-Summative B. Written Business Plan completed (Group assignment)-50 points- Summative c. YOUR BUSINESS PROPOSAL (the END product): You and your partner(s) will be creating a business proposal. D. Present your business proposal (10-15 minutes) to “The Sharks” (class, teachers)-100 points- Summative Make sure you look over the rubrics for this project!
Day #1: Rough Draft Outline (Individual Assignment)
Section One: Key Business Vocabulary Directions: Define in a COMPLETE SENTENCE the key terms relating to business. Everyone must complete an Individual outline, although you can discuss and/or divide work up and Share answers as a TEAM. You must use ALL 28 words in your final presentation
Section Two: Key Business Questions related to your product/business. Criteria: ALL five questions are answered in a well- crafted, detailed and thoughtful paragraph (At least 5-6 sentences).
Project Timeline Rough Draft Due: Next week; before you leave from break. Business Plan and Presentation Due: The Day you present to class. Presentation Week: January 7 th -14 th We will take volunteers first. Draw teams/businesses next. If you are not ready to present ON TIME-Automatic one grade deduction on plan and presentation
Class Schedule for Project This week and next week: Day # 1: Rough Draft Outline Day #2: Business Plan (Chrome Book Lab) Day #3: Business Plan and Presentation (Chrome Book lab) This gives us four hours in class before break! After break: (Jan 7/8): Day #4: Finish up Project (Chrome Book lab) Total hours in class: 5.5
Day #2: The Business Plan (Group Assignment)
A Business Plan…… To create a successful business, you need to have a plan to follow. You will Use your Business Plan to help create part of your presentation to “The Sharks” (A Classroom Panel).
What is a business plan? A formal document that shows: –Company Name –Product –Market –Business model –Long-term goals, etc. It’s what you would show a potential investor in order to convince them to give you $$. It should be 8-10 pages in length.
Criteria: Can work (should-lots of work to be done here!) in groups of 2-4 NO MORE THAN FOUR PER GROUP (No exceptions) Everyone must contribute/type up part of the plan Must be computer generated 12 pt. size Single/double spaced (where applicable) AT LEAST 8 PAGES (including “Cover page” and “Table of Contents”) See rubric for specific criteria to receive full points
Components of your business plan: Cover Page Table of Contents Executive Summary: Product Marketing
I. Cover Page: Business/Product Name Company logo Name(s) of the student(s) School Teacher Date
II. Table of Contents One page -Include the major sections of the plan and page numbers.
III. Executive Summary: A one page clear overview of the business High light these key areas of your plan: Business/Service Description An overview of your business/service and what it will do. Include: Legal form (partnership, corporation, etc.) Mission statement Goals & objectives Management Team
IV. Product Describe the good(s) and/or service(s) your business will provide. What need does the product/service meet for customers? What is unique about the product/service? Barriers to entry and strategies to overcome barriers Market Analysis Provide research indicating market size and potential for growth. Target market – describe your customers (age, gender, income, etc.) Competition – describe competitors and their strengths and weaknesses.
V. Marketing: How will you reach your customers and your sales goals? Marketing Mix (Radio, Television, Print etc.) Product/Service Price Promotion(s)
Business Plan Resources: business-plan/ htmlhttp://www.allbusiness.com/writing-small- business-plan/ html structure/starting-managing-business/starting- business/writing-business-planhttp://www.sba.gov/category/navigation- structure/starting-managing-business/starting- business/writing-business-plan business-plan.htmlhttp://www.ehow.com/list_ _tips-writing- business-plan.html Good-Business-Plan&id= http://ezinearticles.com/?5-Tips-To-Writing-A- Good-Business-Plan&id=
Presentation Essentials: A synopsis of your business plan. Type of Business Market, industry, and competition analysis. Financing Market, Advertising and Product Distribution. Operation (Nuts and Bolts).
Essential Element #1: Synopsis of Business Plan Develop a business plan that outlines what your business will do, your staffing needs (labor), your sales and marketing approach. How much start-up financing you will need?
Essential Element #2: Type of Business What type of business do you plan to create? Decide what type of business you will create and explain the reasoning behind your decision.
Essential Element #3: Market, Industry, and competition Analysis What kind of competition exists in the market and what would you need to get your business started in this market?
Essential Element #4: Financing How much money do you need to start this business venture? After the initial money (which you hope to get from the “Shark”) to receive, how else are you going to finance your business?
Essential Element #5: Marketing, Advertising and Product Distribution How will you get people to know your business exists? How will you market your product/service and advertise it to your target audience?
Essential Element #6: Operation (Nuts and Bolts) How is your business going to be set up? Will your business be set up in a specific location or will it be online? Also, you need to be prepared for the operational “pitfalls” so that if something happens that hurts your business you have a plan to bounce back and recover Remember “The Sharks” will ask you questions!