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New Economy Plus on mid-haul flights Commersant Class (introduced from 01.05.2007)

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Presentation on theme: "New Economy Plus on mid-haul flights Commersant Class (introduced from 01.05.2007)"— Presentation transcript:

1 New Economy Plus on mid-haul flights Commersant Class (introduced from 01.05.2007)

2 COMMERSANT is a new class created for encouraging the sales of Full Y tariff through implementation and promotion of a new product – an improved economy class on all mid-haul fleet NEW CLASSES BRAND FORMATION FOR BOOSTING SALES POSITIONING: COMMERSANT is a new improved economy class –Well-deserved travel for business persons!

3 Target audience: 1. Business persons aged 30-45 flying economy class and able to pay for comfort and prestige but not ready for business class. 2. Corporate clients Product value: Affordable comfort and optimal value for money, up-to-dateness and flexibility Main competitors by product type: Air France Tempo Challenge KLM Economy SAS Economy Flex British Airways World Traveller Plus (equivalent for long-haul destinations) Rules for tariff application: Rules for tariff application: Highest normal “Y” tariff with “I” reservation code applies COMMERSANT class COMMERSANT class is an improved economy class available on the new fleet of Airbus 319, 320, 321 for passengers traveling to priority European destinations and some other mid-haul destinations (from two to five hours of flight) Key product characteristics: Affordable comfort and additional features compared to other economy class passengers Main characteristics of COMMERSANT class

4 From 01 May 2007 Commersant will be introduced on the following destinations: Geneva, Helsinki, Nice SVO – GVA SU271/SU 272 09:55/13:00 * SVO – NCE SU273 / SU274 10:25 / 13:40 From 25.04.07 daily except Tuesday and Thursday, from 03.07.07 to 10.09.07 and on Tuesday and Thursday: SU273 / SU274 14:10/17:40 SVO – HEL SU 203/SU 204 17:00/18:45 *- valid as of 01.05.2007

5 Rules for tariff application, reservation, passenger seating   Highest economy class regular tariff with “I” reservation code   Interest-free ticket return during one year   The current technical procedure for working with Commersant class is as follows: - - a seat reservation shall be blocked in the cabin for all economy class passengers - - specific seats for Commersant class passengers in “Commersant” area shall be issued: more than 48 hours in advance – Income Management and Tax Policy Department, less than 48 hours in advance ground servicing or representions; - - for all the other passengers of economy class compartment the advance reservation service for seats in a plane cabin for economy class passengers has been invalidated by Instruction of the Commercial Director

6 Separate space static front partition, movable back partitioning – curtains Location in an aircraft/toilets First rows of 2 nd compartment А319/320 2-9 rows (3+3) А321 3-11 rows (3+3) economy class toilets Lay-out of passenger compartment in a Commersant class aircraft

7 List of services for Commersant class Registration stand with information board identifying class of service Priority luggage delivery. Luggage marking with a label saying «Priority» Luggage in cabin – in accordance with business class allowance, i.e. 15 kilograms + 1 personal item per one seat A voucher for meal areas in Sheremetievo airport (Euro 11) New air fleet А319/320/321, space at the front of economy class cabin separated by a movable partition, economy class toilets

8 List of services for Commersant   Higher grade meal of economy class with a hot dish (on flights longer than three hours) of a standard business class   Free alcoholic beverages: red and white wine, strong drinks (whisky, cognac). Nut and dried fruit mix.   A table cloth and cutlery on the table   Additional comfort items (a plaid on day flights from 3 hours and night flights from 2 hours; a pillow on night flights from 3 hours and day flights from 4.30 hours, eye shades and ear plugs on day flights from 3 hours and night flights from 2 hours)   Wider choice of newspapers   Aeroflot Bonus program participants receive 150% miles of a distance

9 Standard economy class hand luggage allowance – 10 kilograms new fleet А319/320/321, common space standard meal, a choice of two hot meals paid alcoholic beverages comfort items only for night flights from 3 hours press: general, from carts Advantages of Commersant class ✔ Under business class luggage allowance – 15 kilograms + 1 personal item ✔ New fleet А319/320/321, separate space behind a curtain ✔ Higher grade meal of economy class with a hot dish (on flights longer than three hours) of a standard business class ✔ Free alcoholic beverages: red and white wine, strong drinks (whisky, cognac). Nut and dried fruit mix Additional comfort items (plaids on day flights from 3 hours and night flights from 2 hours; a pillow on night flights from 3 hours and day flights from 4.30 hours, eye shades and ear plugs on day flights from 3 hours and night flights from 2 hours) ✔ Wider choice of newspapers, which are placed on fixed partitions or distributed from carts

10 Thank you for your attention!


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