1. Schmitt Real Estate Co. Essential Information for Sellers

2. Schmitt Real Estate Co. Let’s start with the basics: What is important to you in the sale of your property? We continually ask home sellers what is important to them. The five most important seller priorities we hear, regardless of property value: The best price The shortest time on the market Convenience Good communication Diligent effort on our part

3. Schmitt Real Estate Co. The National Association of Realtors ® (NAR) asked the same question in its 2014 survey of sellers and buyers NAR Profile of Home Sellers & Buyers 2014 76%

4. Schmitt Real Estate Co. Our Every Day Until It’s Sold marketing plan is designed to deliver on those priorities and get your property sold. Every Day Until It’s Sold has been the designation for our marketing and sales program for over 11 years. The program’s strategy and tactics continually evolve with developments affecting the avenues through which buyers find the properties they purchase, as well as the current realities of the local, national and international real estate markets. We monitor the latest research and news, we survey our buyers and sellers on an ongoing basis, and we evaluate trends and opportunities. Every Day Until It’s Sold integrates an array of internet-based and traditional real estate sales tools and tactics. It combines Coldwell Banker Schmitt’s Keys-wide presence, sales leadership and 61 years of local expertise with the strength and global reach of the Coldwell Banker brand with to operate a state-of-the-art program designed to bring your property maximum exposure and make it easy for prospects to connect.

5. Schmitt Real Estate Co. Every Day Until It’s Sold Our approach has proven so effective that over the past 12 months we have sold 2.4 times more of our Seller’s properties than our nearest competitors sold of their Seller’s properties. Additionally we participated in the sale of nearly 40% of all sales for the Middle Keys. That’s 41% more properties than the next company on the below chart. In fact, our Realtors® are three times more productive in sales than all other Keys agents taken as a group.

6. Which Agent & Company Do You Want to SELL YOUR Property? “The Leading Office for Sales & Listings Sold in the Middle Keys” Feb 2015-Jan 2016 Sales from the Marathon Multiple Listing Service Coldwell Banker Schmitt’s Marathon Sales Associates: Sold 41% more properties than the next company on this chart. Sold 2.4 times more of their Sellers’ properties than the next company on this chart sold of their Seller’s properties!. Participated in nearly 40% of all sales for the Middle Keys. Shouldn’t you consult with a Coldwell Banker Schmitt Agent today to understand how they will accomplish SELLING your property?

7. Schmitt Real Estate Co. NAR Profile of Home Sellers & Buyers 2014 55% start their search on the internet. NAR data also shows fully 92% of buyers visiting the internet during their search process; 80% of them “frequently.” What is the first step buyers take?

8. Schmitt Real Estate Co. 2014 NAR Profile of Home Buyers & Sellers NAR Profile of Home Sellers & Buyers 2014 Over a 10-year period, the percentage of buyers who found the home they bought via the internet increased from 15% in 2004 to 43% in 2014. How do buyers find the properties they purchase?

9. Schmitt Real Estate Co. NAR Profile of Home Sellers & Buyers 2014 How do buyers find the properties they purchase? We believe in fishing where the fish are. The degree to which buyers rely on internet sources relative to other avenues has led us to increasingly shift marketing and advertising dollars to digital media and away from print.

10. Schmitt Real Estate Co. Every Day Until It’s Sold Internet With 9 out of every 10 buyers using the web in their search, we’re focused on securing maximum internet exposure for our sellers’ listings where it counts. We distribute your listing to more than 740 websites with real estate search capabilities in addition to the regional MLS systems sites. These include networks of sites with real estate search capabilities powered by Zillow/Trulia, Homes.com and Homefinder. We showcase every Coldwell Banker Schmitt listing on Realtor.com with enhancements that favor us in search results and provide additional information about your property including more photos, text, virtual tours, open house events, and video.

11. Schmitt Real Estate Co. Every Day Until It’s Sold RealEstateFloridaKeys.com We maintain a dominant marketing position for our own site, RealEstateFloridaKeys.com using organic SEO and paid search to maintain first page rankings for terms associated with “Florida Keys real estate” with Google, Bing, Yahoo and other search engines. We offer live chat from 5 a.m. to 1 a.m. seven days a week to answer visitors’ questions and capture their contact information. Visitors who register can save searches and favorite properties, and get new listings matching their criteria emailed to them automatically. Coldwell Banker Schmitt listings also carry virtual tour and video links as well as full contact info for your listing agent(s). We have the most flexible and comprehensive property search tools of any Florida Keys real estate site. Your listing’s details page will carry photos, descriptions, Google Street View, Bing Birds Eye View, Get Local’s amenities, schools & neighborhood information, Google map and directions, and social media sharing.

12. Schmitt Real Estate Co. Every Day Until It’s Sold ColdwellBanker.com Coldwell Banker ® has more unique web visitors than any other real estate brand* Coldwellbanker.com had over 44 million visits in 2014 Featuring lifestyle, affordability and keyword search tools for fast and easy browsing Multiple images and video showcase the unique features of your house *Nielsen/Net Ratings Report for real estate Web sites, January-December 2014 ENTER YOUR COMPANY DBA HERE

13. Schmitt Real Estate Co. Every Day Until It’s Sold ColdwellBanker.com In 2015 through May, Coldwellbanker.com has attracted significantly more traffic than the sites of other major real estate brands

14. Schmitt Real Estate Co. Every Day Until It’s Sold Other Program Elements We’ll create a virtual tour and/or video of your property to be distributed to major real estate portals, the Coldwell Banker and CB Schmitt YouTube channels, and social media. 74% of buyers rate virtual tours “very-” or “somewhat useful.” 51% rate videos “very-” or “somewhat useful.” Coldwell Banker Schmitt For Sale Signage Nationally 9% of buyers found the home they purchased via the sign. and in our own tracking, 15% come from the sign. We’ll Caravan your property To my office which is the number-one office for sales in our area To all members of the area Association of Realtors Open House events expose your property to buyers interested in your location.

15. Schmitt Real Estate Co. Every Day Until It’s Sold Other Program Elements We continually saturate the market with internet, email, direct mail and network marketing to spheres of influence, past customers, clients and the public to effectively expose your property to the market. Just Listed notification to: Surrounding property owners All CB Schmitt agents Key Largo to Key West Other companies’ agents in our market area My past and present clients and sphere of influence. Full-color, glossy property Information and marketing materials: Just Listed/Just Sold Postcards, Just Listed/Just Sold Ads for Local Media, and Closing Gift Cards Email notifications to all area Association of Realtors members. We maintain a full-time marketing department with both agent and company marketing directors and staff. We currently spend over $50,000 every month supporting Every Day Until it’s Sold.

16. Schmitt Real Estate Co. Every Day Until It’s Sold Rapid Response Notification When homebuyers inquire about your house, their information is channeled to me immediately using Coldwell Banker’s Online Rapid Response system which calls my mobile phone, and texts/emails me with the buyer’s information.

17. Schmitt Real Estate Co. About Coldwell Banker The #1 real estate franchise of all real estate franchisees for the 11 th year in a row. 94% brand awareness among consumers The most closed sides and highest dollar volume of any real estate brand in the yearly Real Trends Top 500 certified ranking of real estate companies. Coldwell Banker transaction values are +10% higher than the industry average. Coldwell Banker Real Estate again in 2014 was rated the #1 brand online. Coldwell Banker has over 176,000 followers on Facebook, 70,000 on Twitter and a powerful presence on Instagram, Pinterest and other social outlets.

18. Schmitt Real Estate Co. G LOBAL I S T HE D IFFERENCE U NPARALLELED E XPOSURE About Coldwell Banker Global Comparison Charts Coldwell Banker has the largest International footprint of all brands with 212 offices in Canada which is the number-one source of international sales, and over 300 offices in China, the number-two International source. Since many international buyers are already aware of Coldwell Banker and are often referred first they will be more likely to choose Coldwell Banker when looking for a property here.

19. Schmitt Real Estate Co. About Coldwell Banker Schmitt Coldwell Banker Schmitt is the oldest real estate company in the Florida Keys, celebrating 61 years of service in 2015. We’re also the largest real estate sales organization here with five offices from Key Largo to Key West, 125 sales agents and over 15 support staff. In addition, We are the number-three Coldwell Banker affiliate in Florida and number-33 in the USA out of more than 900 companies. We are ranked # 334 and # 338 among all companies for all brands nationally for 2014 by RIS Media and REAL Trends, respectively, the only Florida Keys real estate company among the Top 500. 98% of our customers recently surveyed said they would work with us again and that they would recommend us. This recognition drives us to work harder every day to continue to be “The Most Trusted Name in Florida Keys Real Estate”.

20. Schmitt Real Estate Co. About Coldwell Banker Schmitt We are a “Single Agency” company Most other companies act as Transactional Brokerages Regardless of whether they act for only you or both parties at once, they represent “the Transaction.” Agents are required to facilitate the transaction by assisting both the buyer and seller, and not represent one party to the detriment of the other. This limits the confidentiality and direct support they can provide to you Single Agency means that I am your advocate I will represent you and your interest above all others, including my own. I can provide the full spectrum of representation to you including the fiduciary responsibilities of loyalty, confidentiality and obedience. I will present all offers and counteroffers in a timely manner. I will disclose all known facts that materially affect the value of your property and are not readily observable. We believe this is the type of representation you expect and deserve.

21. Schmitt Real Estate Co. About Coldwell Banker Schmitt dotloop CBSREC is the only company in the Keys who utilizes the most advanced Internet based electronic Transaction Processing System available to provide all customers with a state-of-the-art method for sending, viewing and signing the paperwork involved in real estate transactions today: dotloop. dotloop is an online system that links people, documents and tasks to help everyone work better, together. It's easy and it's everything you need in one place. We'll share documents, send messages, complete tasks and collaborate every step of the way. It's safe and secure, and you'll be able to review anything I share with you online, letting us get things done quickly. A few things you can look forward to: the ability to move quickly so you don't lose out never being asked to track down a fax machine keeping all of your documents organized and accessible (super helpful at tax time)

22. Schmitt Real Estate Co. About Your Property Additional Steps We’ll Take Research Your Property to determine the status of: Open or Expired Permits and Code Violations If property has a downstairs enclosure, is it conforming? Type sewer system Elevation Certificate Tax Record and Property Record Card Prior survey Prior title policy Discuss with You the Importance of the Following Documents Elevation certificate Community inspection if you have a downstairs enclosure Mitigation inspection Complete Listing Documents Exclusive Right of Sale Listing Agreement Marketing Addendum Lead Based Paint Disclosure if property built prior to 1978 Seller’s Services Guarantee Seller’s Disclosure MLS Data Form for entering your property to the MLS. Photograph your property for marketing.

23. Florida Keys Real Estate Market Jan-Feb 2016 Vs. 2015 Upper KeysMiddle KeysLower KeysKey WestAll Areas Lower Matecumbe- KL 7 Mile Bridge-Long Key Bay Point-Big PineKW-Shark KeyKeys-wide 2014 Number of Sales As of 2/29/16 -18% Less 103 -27% Less 59 -41% Less 64 -22% Less 111 -26% Less 337 456 Avg. Sale Price As of 2/29/16 +28% More $568K +9% More $399K +61% More $532K +16% More $700K +27% More $5275 $453K $ Value of Sales As of 2/29/16 +6% More $58.5M -21% Less $23.5M -5% Less $34.0M -9% Less $77.7M -6% Less $193.9M $206M Sale Price to Origin al List Price Feb‘16 +3% More 90.53% +3% More 91.56% +4% More 94.08% +4% More 94.50% +3% More 92.67% 89.83% Sale Price to Final List Price Feb ‘16 +14% More 93.89% +2% More 94.58% +3% More 95.70% +1% More 97.13% +5% More 95.33% 90.99% Avg. Days to Sell As of 2/29/16 -34% Less 123 +8% More 153 -22% Less 152 -4% Less 195 -14% Less 156 181 Pending Transactions As if 2/29/16 -22% Less 69 -41% Less 37 -33% Less 42 -18% Less 64 -27% Less 212 292 Listed Properties As of 2/29/16 +1% More 790 +28% More 641 +11% More 498 +8% More 847 +10% More 2,776 2,519 Avg. “List Price” As of 2/29/16 -6% Less $976K -12% Less $656K +9% More $723K +9% More $823K -2% Less $810K $823K Mths of Inventory As of 2/29/16 +15% More 15 +83% More 22 +100% More 16 +36% More 15 +45% More 16 11

24. Number Properties Available Vs. Sold – Keys-Wide Source: Florida Keys MLS -27% 2,776 2,519 237 199 +10% -16% 20112012 2014 2013 2015

25. Florida Keys Real Estate Market - Listed Properties # Listings% Change Vs Previous YearAverage List Price% Change Vs Previous Year 20162,706+9%$811,688-2% 20152,488-3%$828,476+3% 20142,560-8%$804,422+14% 20132,772-12%$707,087+2% 2012 3,138-7%$695,854-5% 2011 3,359-10%$729,285-2% 2010 3,752+3%$740,504-15% 2009 3,636-18%$859,452-4% 2008 4,424-.1%$899,084-9.2% 2007 4,430-4%$990,131.7% 2006 4,62833%$983,032.7% 2005 3,46991%$976,15023% 2004 1,818.4%$792,37133% 2003 1,810-.7%$594,64726% 2002 1,822-11%$471,37725% 2001 vs 2000 2,058-24%$375,80212%

26. Florida Keys Real Estate Market - Sold Properties Sales% Change Vs Previous YearAverage Sales Price% Change Vs Previous Year 2016 YTD 127$652,859+30% 2015 3,058+8%$503,258+3% 2014 2,824+7%$488,372+10% 2013 2,615+17%$443,687+6% 2012 2,234+9%$419,787+4% 2011 2,050+14%$404,822-3% 2010 1,804+16%$419,139-8% 2009 1,560+34%$453,203-23% 2008 1,166-11%$588,194-21% 2007 1,311-13%$731,000-10% 2006 1,500-45%$805,8833% 2005 2,752-22%$782,40039% 2004 3,5104%$563,36230% 2003 3,3777%$433,02231% 2002 3,16210%$328,80114% 2001 vs 2000 2,87419%$288,1665%

27. Schmitt Real Estate Co. About You Why are you moving? What is your timing for selling? What is your timing for moving? What role does timing and pricing play in your decision? What are you looking for from me? What challenges, if any, do you see in selling your home?

28. Schmitt Real Estate Co. About Your Home What are your favorite things about your current home and neighborhood? What do your friends like about your home? What are some of your things you believe a buyer would particularly enjoy about your home and its location? SMITH & SMITH REAL ESTATE A DD H OME P HOTO H ERE

29. Schmitt Real Estate Co. Every Day Until It’s Sold My Marketing Plan to Sell Your Property ActionTarget Date Install Coldwell Banker Schmitt FOR SALE sign1 Day After Listing date Promote at CBS office sales meeting1 st Wednesday after Listing Date Prepare property information flyers1 st day after Listing Date Distribute Just Listed notices to target areas3 rd day after Listing Date Submit information to MLS (Multiple Listing Service)1 st Day after Listing Date Schedule office caravan1 st Wednesday after Listing Date Implement Open House programSchedule with You Contact top selling agents1 st Day after Listing Date Send announcement email to all CBSREC agents1 st Day after Listing Date Distribute your property’s listing details to internet portal sitesWill be on 700+ websites 3 days after input in MLS Create a video and distribute to YouTube and linked websites5 days after Listing Distribute to Social Media Sites2 nd Day after Listing

30. Schmitt Real Estate Co. Every Day Until It’s Sold My Marketing Plan to Sell Your Property ActionTarget Date

31. Schmitt Real Estate Co. Address Days on Market List PriceSold PriceLP/SP % 2351 Palm Beach Rd. Big Pine Key7$299,000Pending96% 800 80 th Street Marathon7$400,000Pending100% 29080 Cedar Dr. Big Pine Key189$430,000Pending93% 62 Cannon Royal Dr. Shark Key307$495,000$415,00084% 110 Primrose Ln Long Key133$559,000$555,00099% 1901 S. Roosevelt Blvd #205S Key West44$520,000$500,00096% 62900 Overseas Hwy #21 Coral Key254$349,000$313,70090% 321 E. Seaview Dr. Duck Key Every Day Until It’s Sold Properties I Recently Sold Or Are Pending

32. Schmitt Real Estate Co. Every Day Until It’s Sold Client Reference List NameLocationTelephone Number

33. Schmitt Real Estate Co. About Me: Expertise & Qualifications Specialities Middle Keys to Lower Keys Market Background Insert former career or experience (such as military relocation) that ties to this potential seller Awards & Certifications Insert company or brand level award Insert training certification that ties to seller benefit (like Negotiation Specialist, etc)

34. Schmitt Real Estate Co. THANK YOU FOR THE OPPORTUNITY Natalie Ardis Coldwell Banker Schmitt Real Estate Co. 11050 Overseas Hwy Marathon, FL 33050 305-481-3317cell (305) 289-6502 office natalieardis5@gmail.com ENTER YOUR COMPANY DBA HERE

35. Thank You!