1. Lauren Jones Lauren Jones & Babs Davis The Future is Now! 10 by 12

2. Brand Statement / Customer Profile  Designed for the bride who is ready to walk down the aisle, and look glitteringly glamorous while she’s at it.  Lauren Jones footwear defines the fashion forward, glamorous, sassy and savvy girly girl. The collections are fashionable, sexy, on trend, and always inspire, stand out, and make a statement.  From pumps to platforms, Lauren Jones Footwear features oh-so exciting colors and paparazzi worthy embellishments. Like our shoes, we know that every woman is unique.  Whatever shoe you select, every Lauren Jones design celebrates your femininity, confidence and fashion-forward sense of style. No matter how crowded the cathedral or beach front celebration, you’ll stand out.  While turning plenty of heads on your big day, our shoes have also been capturing the attention of the media and press. Lauren Jones Footwear has even been featured on the runway at the Wedding Channel Couture Fashion show in New York City this past October 19th, 2009.  Sassy, trendy, edgy and exciting, Lauren Jones Footwear makes going out, or anywhere for that matter, so much fun! Whether heading to parties, celebrations, weddings or red carpet events, Lauren Jones Footwear is fit to flatter! Lauren Jones Shoes range from fun and flirty to chic, and sophisticated to seriously sultry, much like the women who wear them. The Future is Now! 10 by 12

3. Trend Highlights for the Season The Future is Now! 10 by 12  Inspired by couture footwear once reserved for the catwalk, Lauren Jones Footwear 2010 collection brings breath-taking to the betrothed.  Exquisitely embellished with innovative hardware, luxurious satins, colorful fabrics, and trim from around the world.  The 2010 shoes range from fun and flirty to chic, and sophisticated to seriously sultry, much like the women who wear them.  And we’ve added some traditional shoes to the mix as well.

4. Spring 2010 DETAILS: From pumps to platforms, Lauren Jones Footwear features oh- so exciting colors and paparazzi worthy embellishments. Like our shoes, we know that every woman is unique. MATERIALS: Satin COLORS: Black, Silver, French Blue, Nude, Ivory The Future is Now! 10 by 12

5. Spring 2010  Key Items: Ava, Angel, Bonnie, Melinda, Vicki  Key Classifications: Evening/Special Occasion, Bridal The Future is Now! 10 by 12

6. Product Knowledge – Key Items (Features/Benefits/Buzz Words – Selling Tips)  Angel $95.00 3/15 in store 3/15 in store – Black & Ivory Satin – Rhinestone T-Strap – Hidden Platform The Future is Now! 10 by 12  Ava $99.00 3/15 in store 3/15 in store – Black & Ivory Satin –Crystal detail on platform and at toe opening  Bonnie $119.00 3/15 in store 3/15 in store – Black, Silver & Ivory Satin – Rhinestone Upper in teardrop shape – Single sole

7. Product Knowledge – Key Items (Features/Benefits/Buzz Words – Selling Tips)  Melinda $109.00 3/15 in store – Black & Ivory Satin – Lace cuff bootie – Single Sole The Future is Now! 10 by 12  Vicki $99.00 3/15 in store 3/15 in store – Black, Ivory, French Blue, Nude Satin – Double Platform – Peep-toe

8. Spring 2010 National Advertising The Future is Now! 10 by 12 Teen Vogue Ad