1. Take out note sheet from the other day

2. Economic Impact of College Athletics Chapter 2.2 (continued)

3. Benefits to the Community Good for Town Business Restaurants might have specials for Fans (ex. If the team scores a certain # of points) Bring ticket stubs from game Stadium Business Captive audience—so they can charge higher prices

4. TIME OUT A city with a popular college team can expect these revenues for one football game. Ticket sales: $3 million Hotel Sales: $210,000 to $420,000 Stadium food sales: $380,000 Restaurants, shopping, transportation: $210,000 to $420,000

5. Some that you found out… Nebraska 81,000 * $50 = $4,050,000 Notre Dame 80,975 x $250 = $20,243,750 Alabama 101,821 x $68 = $6,923,828 Basketball Mississippi 9,061 x 23 = $208,403 KU Jayhawks 16,500 x $45 = $742,500

6. Sponsorships Sponsorships serve 2 purposes: 1. Generating revenue for the college program 2. Selling their products during the event TV & Radio payments add up to over $1 million each year for major universities. Half-time shot—new car

7. Licensing License is the legal right to reproduce a team’s logo in exchange for payment University must: Protect the use of the athletic dept.’s name and logo. Have an attractive logo (some update) Example— Cornhuskers to Huskers In 1997—colleges & Univ. agreed to 2,000 licenses worth $2.5 billion. (clothing, posters, video games, software, rugs, & photos)

8. Conference Realignment Conference is a group of college athletic teams within the same region. Big 12 PAC 10 Sometimes they must realign (Big 8, Big 12, now Big 10)

9. Amateur Sports Amateur athlete is someone who does NOT get paid but plays for enjoyment, challenge, or both. Fastest growing amateur sports: Ice Skating Soccer Basketball Baseball and softball

10. Assignment Our city depends on the University football team for a large percentage of its income. Help your Chamber of Commerce develop a brochure promoting the city’s attractions that are not college or football related. List 10 attractive features of the city, and write a short description of each.