1. Campaign Strategy & Voter Turnout March 2016

2. How are campaigns run? Candidate Researchers Campaign Manager - Our Brand is Crisis Our Brand is Crisis Press Secretary Policy Expert Event Coordinator Fund Raiser Political Consultant Travel Planner Could someone other than the candidate be at the top?

3. What tools do campaigns use? Television and internet campaigns YouTube channels and websites Campaign speeches and debates State-by-state polling and Electoral math Swing State polling Fund-raising, Super PACs, and war chests Teams of individuals behind the scene War Room Trailer Political Parties

4. CandidateTotal Raised (in millions) Hillary Clinton$188.3 Ted Cruz$104.2 Bernie Sanders$96.3 Marco Rubio$84.6 Ben Carson$68 Donald Trump$27.3 John Kasich$27.3 Jeb Bush (out)$157.6 Scott Walker$39.5

5. So how do they achieve their goals? 1. Use their resources to: a. Create a common vision b. Understand the campaign’s stakeholders c. mobilize the electorate

6. Target Specific Groups 2. Know interest groupsinterest groups 3. Use attack ads and issue ads a. issue ads promote an issue without promoting a candidate issue ads i. mobilize the electorate, particularly those who may not know candidates or the parties b. attack ads either directly or implicitly critique the opponentattack ads

7. Voter Turnout - Civic Engagement ™REVIEW - Rock the Vote - HistoryRock the Vote - History 1870 - 15 th Amendment: suffrage to African American males ™1920 - 19 th Amendment: suffrage for women ™1961 – 23 rd Amendment: voters in D.C. could vote in Presidential elections ™1964 – 24 th Amendment: eliminated poll tax ™1971 – 26 th Amendment: lowered voting age to 18

8. Why don’t people vote? ineligible no time lack of interest indecision feeling that their vote does not count distrust

9. Create a campaign Go this website to develop your own candidate and practice strategizing: 2008 Presidential Race

13. So how do we increase voter turnout? What has been tried? mail-in ballots early voting extending polling hours interest groups rock the vote - we will What other ideas are there? Consider: Do we want everyone to vote for the sake of voting? Should there be a political competency test?

14. Today In the lab you and your group are going to evaluate 4 counties of voters in CA and determine how you will get their vote and campaign in their region based upon their preferences for the 3 main issues your campaign is focused on.