1. WEB Site Initiatives Standard Squadron Site (SSS) Events Database System (EDS) Standard District Site (SDS)

2. WEB Site Initiatives Agenda Introductions Background, Issues & Goals Introduce & Demonstrate New Services Standard Squadron Site (SSS) Events Database System (EDS) Standard District Site (SDS) Review: what’s - Now, Soon, Future 3/13/20162

3. WEB Site Initiatives Background USPS Branding Initiatives – Formalized January 2015 A Marketing Initiative – Applies to any delivery of Information Our WEB Sites www.usps.org Member’s Site – Started – Work Continues www.usps.org Public Site Deployed February 2015 using the Joomla! CMS District and Squadron WEB Sites Ongoing - ??? 3/13/20163 Whats Primary?? Deliver a consistent messageConsistent Look & Feel Primary Marketing Tool Department & Committee Sites Today’s focus

4. WEB Site Initiatives WEB Site Challenges Teamwork – 3 Different Disciplines The “Message” Determined By Management – Products & Services, Refined by Marketing - Branding The “Presentation” How do we want to be recognized – Graphics, Colors, Font Refined by Marketing - Branding Implementation Organization & Delivery An Engineering Task 3/13/20164

5. WEB Site Initiatives Background Status of Our WEB Sites Public, Committees, Districts and Squadrons Generally – 3 Categories Well maintained and up-to-date – maybe Branding Compliant Exists but (maybe significantly) out-of-date Non-Existent Issues – primarily webmaster associated 1. Membership Turnover 2. Burnout 3. Can’t fill position 3/13/20165

6. WEB Site Initiatives Initiatives usps.org Core - Work Continues w/ Several Goals Page updates to meet branding standards Refine message to public – Joint w/ MARCom Restructure Committee Sites into Joomla Format Squadrons & Districts 3/13/20166 - Ongoing SSS, EDS & SDS Branding - an accurate & consistent message Over 60 Squadrons do not have a web site Thus, todays announcements Likely that Public will Find Us thru Squadron or District Sites

7. WEB Site Initiatives Standard pages that describe a squadron Customize by adding Event and Newsletter Data How do you obtain and use?

8. WEB Site Initiatives SSS Goals A solution for Squadrons: That do not have a WEB Site That cannot maintain their existing site That desire additional features Provide the essentials: An overview of a typical squadron Data on courses, vessel exams, cooperative charting Squadron Event Data that you add Data on Squadron Officers from USPS database Squadron Newsletters (and other files) that you add A Private Squadron Roster Tools to manage 3/13/20168

9. WEB Site Initiatives SSS Implementation Available to any Squadron Now – In use by 4 Squadrons Easily setup Provides data for visitors Easily Maintained Core page data from USPS Committees Basic Word Processing Skills Executes on www.usps.orgwww.usps.org No direct costs to Squadrons 3/13/20169 & Protected Data for members Direct access to USPS data

10. WEB Site Initiatives SSS Available WEB Pages Public Home – Introduction to squadron and planned events Boating Courses – Pages to describe all USPS Courses & Seminars Civic Services - A general description of squadron services Civic Services - A description of VSE Activities Civic Services - A description of Cooperative Charting Activities Join Us – A page with an invitation to join Join Us – A link to the on-line application Join Us – A display of the OD-1 Squadron Data – An Officer List and Documents List Squadron Data – Displays current Newsletter with Archives Log On 3/13/201610

11. WEB Site Initiatives SSS Available WEB Pages Private – After Member’s Login For all squadron members Squadron Data – Officers list now includes contact data Members Only – A page listing Squadron Members For squadron officers Squadron Data – Upload Tool added to Newsletter page Members Only – A Manage Events tool Squadron Data – Document Upload Tool added 3/13/201611

12. WEB Site Initiatives SSS Home Page 3/13/201612

13. WEB Site Initiatives SSS Boating Courses Page 3/13/201613

14. WEB Site Initiatives Example Course Page 3/13/201614

15. WEB Site Initiatives Civic Service Page 3/13/201615

16. WEB Site Initiatives VSC Page 3/13/201616

17. WEB Site Initiatives Coop-Charting Page 3/13/201617

18. WEB Site Initiatives Join Us Page 3/13/201618

19. WEB Site Initiatives Squadron Data Page 3/13/201619

20. WEB Site Initiatives Newsletter Page 3/13/201620

21. WEB Site Initiatives Member Log-in 3/13/201621 Use USPS Certificate and Pin Redirected to Members Only Only available your members Recognizes your squadron job Displays customized

22. WEB Site Initiatives Members Only Page 3/13/201622

23. WEB Site Initiatives Logged In Squadron Data 3/13/201623

24. WEB Site Initiatives Logged In Newsletter Page 3/13/201624

25. WEB Site Initiatives SSS Events Page 3/13/201625

26. WEB Site Initiatives SSS- A Generated Site Instantly available for evaluation www.usps.org/index.php?option=com_squads&squad_no=NNNN Minor setup needed for deployment! Burgee Newsletter Name 3/13/201626

27. WEB Site Initiatives SSS Setup Request a permanent SSS entry from the USPS Information Technology Committee (ITCom). Contact is Jgibson@usps.org.Jgibson@usps.org You will be provided a network address (URI) in the form: www.usps.org/localusps/sss-xx Upload a burgee picture with a transparent background (if not available) Update your official squadron URI in the Information Center Update your newsletter name entry in the Information Center Communicate with your district and other squadrons to have your internet address updated to the network address (URI) As a recommended option, obtain a Domain Name for your squadron. Several services are available such as www.godaddy.comwww.godaddy.com Have the Domain Name configured to route Internet traffic to the network address (URI) 3/13/201627

28. WEB Site Initiatives SSS - Summary Available Now – Functional for 4 Squadrons & setup is easy Documents available on USPS.org Members Page Provides “Events” & “Upload” tools for Squadron Officers Accurate Data- Centrally maintained by ITCom ( and other committees ) No direct costs to Squadrons Contact an ITCom Member or J. Gibson (joe@joesboat.org)joe@joesboat.org 3/13/201628

29. WEB Site Initiatives Questions 3/13/201629

30. WEB Site Initiatives Event Definition Tool Event Displays

31. WEB Site Initiatives EDS Goals Help districts and squadrons advertise meetings or other events Provide a tool to manage an event schedule Provide methods to display event schedules: Distribute meeting schedules Manage with “Word Processing” skills Implemented in time for SSS and SDS deployment 3/13/201631

32. WEB Site Initiatives Events Database System (EDS) A central “Database” Located on USPS Server! Update tools available to Officers! Serves Squadrons and Districts Design Focus – Easy to Use Minimizes Need to Type Data Reuses Location Entries Allows ‘Selection’ of dates, time, points of contact, etc…. Establishes event ‘Categories’ Immediately available for SSS & SDS sites Other deployments being planned 3/13/201632

33. WEB Site Initiatives EDS Main Page 3/13/201633

34. WEB Site Initiatives EDS Location List 3/13/201634

35. WEB Site Initiatives EDS Event Entry 3/13/201635

36. WEB Site Initiatives EDS – Location Selection 3/13/201636

37. WEB Site Initiatives EDS Location Definition 3/13/201637

38. WEB Site Initiatives EDS Event Displays 3/13/201638

39. WEB Site Initiatives EDS Summary Focus - Ease of Use Officer’s Tool (for the appropriate org.) Any officer or committee chair Available now for SSS and SDS Other deployments being planned Goal to serve all districts and squadrons 3/13/201639

40. WEB Site Initiatives Events Database System Demonstrations Questions 3/13/201640

41. WEB Site Initiatives

42. SDS Goals A solution for Districts: That do not have a WEB Site That cannot maintain their existing site That desire additional features Provide the essentials Information on USPS for a visitor A list of and link to the district’s squadrons Information on District Events A consolidated list of squadron events Data on District Members District Newsletter Distribution 3/13/201642

43. WEB Site Initiatives SDS Implementation Eliminates need for Webmaster Skills Available to any District Soon – Implementation focus to date was the SSS Easily setup Provides data for visitors and members Centrally maintained Provides tools for District Officers Basic Word Processing Skills Executes on www.usps.orgwww.usps.org No direct costs to Districts 3/13/201643

44. WEB Site Initiatives SSS Available WEB Pages Public Home – A map showing squadron locations Home – A list of district squadrons with links to squadron web sites Home – A list of district events Boating Courses – A description of all USPS Courses & Seminars Civic Services - A general description of squadron services Civic Services - A description of VSE Activities Civic Services - A description of Cooperative Charting Activities Our Squadrons – An expanded map with additional detail on squadrons Our Squadrons – A consolidated list of Squadron Events District Data – An Officer List and Documents List District Data – Displays current Newsletter with Archive List Log On 3/13/201644

45. WEB Site Initiatives SSS Available WEB Pages Private – After Member Login For all district members District Data – Officers list now includes contact data Members Only – A page listing District Members For district officers District Data – Upload Tool added to Newsletter page Members Only – A page with Events Maintenance Tools Squadron Data – Document Upload Tool added 3/13/201645

46. WEB Site Initiatives District Home Page 3/13/201646

47. WEB Site Initiatives District Information 3/13/201647

48. WEB Site Initiatives SDS Pages Demonstrations Questions 3/13/201648

49. WEB Site Initiatives Summary & Review Initiatives – Improve Our Image! Goal – quality message to public Future – Several Enhancements Planned Only limited by available resources >> 3/13/201649

50. WEB Site Initiatives WEB Site Challenges Teamwork – 3 Different Disciplines The “Message” Determined By Management – Products & Services, Refined by Marketing - Branding The “Presentation” How do we want to be recognized – Graphics, Colors, Font Refined by Marketing - Branding Implementation Organization & Delivery An Engineering Task 3/13/201650

51. WEB Site Initiatives Information Technology Committee We Need Page Layout (Designers) Graphics Content Story boarders Joomla Engineers Joomla! CMS PHP JavaScript HTML5 3/13/201651

52. WEB Site Initiatives 3/13/201652