1. Department of Psychology University of Glasgow Kazuyo Nakabayashi
Social Psychology
Department of Psychology
University of Glasgow
Kazuyo Nakabayashi

2. Learning Objectives At the end of this session you should be able to:
understand what attitudes and behaviour are
understand what roles and self-identity are
explain how role playing might influence our self-identity
describe what schemata, stereotypes, and prejudice are
explain how stereotypes are linked to prejudice

3. Topic 1: Does behaviour determine attitudes ?
Demonstrate how role playing affects attitudes and our self
identity (a part of self concept)
- A simulated prison experiment
(Stanford Prison Experiment)
Topic 2: Do attitudes determine behaviour ?
Demonstrate how stereotypes are related to prejudice leading
to prejudicial acts (discrimination)

4. Terminologies that you need to know
Attitudes
Schemata
Roles
Behaviour
Self-concept (self-identity is a part of self-concept)
Stereotypes
Prejudice

5. What is social psychology?
It is the study of how individuals think, feel, and behave in regard to other people and how individuals’ thoughts, feelings, and behaviour are affected by other people.
E.g., prejudice, football hooligans, Big
Brother,

6. Attitudes
Attitudes refer to our evaluations (feelings, beliefs, opinions) of the social world.
Social world involves people, objects, food, countries, activities, etc.
Do you have any reactions (favourable or unfavourable) to
George Bush
Cocaine
Fish
Animal testing
If so, you hold attitudes toward them

7. Schemata
A schema is a cognitive structure that represents knowledge about everything that we know about the world, including oneself, others, events, etc.
A schema is important because it allows us to quickly
make sense of a person, situation, event, or a
place on the basis of limited information.
So, when a schema is activated, it “ fills in” missing details.

8. We have different types of schemata
For example,
- A schema for the self (self-schema)
I am a Japanese (self-identity)
I am a wife (a role I play)
- A schema for other individuals (person-schema)
George Bush is American (identity)
He is the American president (a role he plays)
- A schema for a group of people (a stereotype)
Schemata are normally built up from experience, but they can be formed without experience (for example, stereotypes).

9. 1 forceful (M)
2 warm (F)
3 generous (N)
4 loyal (N)
5 quiet (F)
6 has leadership abilities (M)
7 tender (F)
8 self-sufficient (M)
9 fair (N)
10 dominant (M)
11 moody (N)
12 affectionate (F)
13 independent (M)
14 careful (N)
15 romantic (F)
- Count the number of adjectives recalled. Of which how many
of them are the circled items and how many of them are non
circled items?

10. The self-reference effect (A demonstration of schematic processing)
The self-reference effect, which occurs when individuals show superior memory for information that pertains to their self-schema.
Schemata guide our attention to certain things
in our environments, which ultimately
influence the way we understand our world
and memory.

11. How attitudes and schemata differ ?
- An attitude can be used to explain the actions of a
person. (He is always nice to her because he fancies her).
- A schema guides an action.
(I rushed out of the restaurant because I saw smoke
coming out of the kitchen)
- A schema as a framework (what you know about a certain thing).
- An attitude as a response (how do you feel about a certain thing)

12. A schema (a framework) can be used to form an attitude (a response
or reaction) towards a certain object,
person, event, etc.
feeds into
e.g., Rory is mean and arrogant (Rory-schema). So, I
don’t like him (an attitude towards Rory).
Schema
Attitude

13. A quick summary of terminology
Attitudes are our responses to our environments
Schemata represent our knowledge of the world

14. Does behaviour determine attitudes?
Topic 1
Does behaviour determine attitudes?
- A role refers to prescribed actions (e.g., a
mother role, a student role, a lecturer role)
- We tend to hold certain expectations (how a
role should be played) of each role.
So, you will be surprised if I …………
If this is the case, I am not playing a lecturer role.

15. Behaviour
Behaviour refers to acts, activities, movements, processes, etc.
e.g., shouting, doing a sport, stretching,
crying, making a plan for a holiday
Behaviour can be verbal (e.g., swearing) or non-verbal (e.g., facial expressions and eye contact)
A role becomes behaviour when it is enacted.

16. Self-concept
Self-concept is the sum total of a person’s thoughts and feelings that defines the self as an object.
Self-concept is made up of discrete self-schemata, including self-identity .
Self-identity is a part of self-concept, which is subject concepts of oneself as an individual (who you think you are)

17. Self-concept The total sum of
knowledge, thoughts, and feelings about yourself
Self-identity
Subjective concepts of who you are
A part of self-schema
Discrete self-schemata (all of them are parts of self-concept)

18. A quick summary of terminology
A role is prescribed actions for that role
A role becomes behaviour when enacted
Behaviour is what you do, including non-verbal behaviour
Self-concept is everything that you know, feel, and think about yourself, which is composed of different self schemata

19. Why is the prison experiment important?
Write down your views

20. Why is the prison experiment important?
Demonstrated the impact that social roles can have on our self-concept.
Demonstrated the impact that social roles can have on our behaviour
Highlighted the ethical issues for conducting psychological experiments

21. A summary of topic 1 So, behaviour can determine attitudes
Role playing can have strong effects on one’s attitudes and self- concept. Ultimately, this affects one’s behaviour.
So, behaviour can determine attitudes

22. Do attitudes determine behaviour?
Topic 2
Do attitudes determine behaviour?
Demonstrate how a negative group-schema (stereotype)
leads to negative attitudes toward a certain group of
people, and how this can lead to prejudice and prejudicial
acts (discrimination).

23. What is a stereotype ?
A stereotype is a schema (a mental framework) for a group of people (e.g., women, Italians, social workers, gays, etc).
A stereotype contains information about their appearance, characteristic, and behaviour.
Stereotyping is social categorization.

24. Categorisation Categorisation is one of the cognitive tendencies
- We tend to put things into groups (for example., lines
and shapes)
- Once categorisation has taken place, we exaggerate
the differences between the groups and exaggerate the
similarities within them (social categorisation)
Categorisation is closely related to prejudice

25. Problems with a stereotype
It can be wrong.
(It doesn’t always represent the truth or
facts about a group of people).
It can be used as lens, which distorts what we see (we do not see people as they are). The lens is the stereotype.
It ignores individual differences.
It is difficult to change once formed
So, if our stereotypes have negative features, then we
will look for negative information about a group of
people, and tend to ignore the positive.

26. Why this happens? Stereotyping reflects our need to be consistent.
It is our effort to process the maximum amount of information with minimal cognitive effort (cognitive short-cut).
As a result, stereotyping can create outgroup homogeneity effect
- our tendency to see members within a particular outgroup
(the group which you do not belong to) as being more alike than
they actually are.

27. Stereotypes for Scottish people
Drink too much, Eat too much
Unhealthy
Like deep fried food
Drink whisky
Eat haggis
Hates English
- How many of these items actually describe yourself?
- How many of these items (do you think) are true?
- How many of these items could also be used to describe
other people (i.e., non-Scottish people)

28. Prejudice
Prejudice refers to negative attitudes directed toward people simply because they are members of a specific social group.
A person who is prejudiced toward some group tends
to ignore the individual qualities of its members.
Prejudice is important because our behaviour is often influenced
by our attitudes. So, if we have a hostile attitudes to others, we
are likely to treat them badly.
This is discriminating against them.

29. So, if you think that all women are bad drivers (a negative attitude towards female drivers, i.e., prejudice), you might not allow your female friend to drive your car even if she is a better driver than you are (discrimination).

30. - This is a basis of prejudice -
A Stereotype - Prejudice Link
Stereotyping encourages the creation and maintenance of negative attitudes to a certain group of people which may in turn be linked with negative feelings
- This is a basis of prejudice -

31. What are the implications demonstrated
by Stephen Lawrence Murder case?

32. The murder of Stephen Lawrence demonstrated that
The impact of a social group that has on our behaviour.
How racism (negative attitudes toward a certain group and members of that group) can lead to extreme discriminatory acts
How stereotypes lead to discriminatory acts in society

33. Can you think of real life examples,
illustrating the Stereotype - Prejudice link?

34. A summary of topic 2
Prejudice is strongly related to discrimination. If we hold negative attitudes toward some people, we are more likely to behave towards them negatively.
Many real life examples show that our attitudes can determine how we behave.

35. Essay Title Describe what a stereotype and prejudice are.
Explain (in your own words) how a stereotype might be
related to prejudice.

36. Writing an essay describe and explain
Read the title carefully and think what you are required to do
Answer the question
Be aware of the differences between
describe and explain

37. Describe and Explain Describe includes, for example:
To give an account of something by giving details of its characteristics
To label something
To represent something using a diagram
Explain includes, for example:
Same as Description 1, with enough clarity and detail to be understood by someone else
To make the meaning of something clear to someone else
To express ideas or thoughts in a way that is easily understood

38. Finally, please come to Psychology Department (58 Hillhead Street) and participate in some studies.
Of course, you will be paid and it is the easiest earn some money.
It is the best way to know how scientific studies are run