1. Who Am I? I am a the owner of Shar-i Digital Marketing
I am a mom, friend, and partner
I love baking! It’s therapy. I dislike doing dishes and am forever looking for the perfect bag…

2. What Does Your Business Need?
Bring users into your website /blog/listing
Credibility - Visibility
Build brand awareness on the web
Stay connected to your audience
Customer service
Bottom line:
Increase your company sales
Objectives

3. Create Experiences Strategy
Do you want your business posts in your personal feed all day long?
Strategy

4. Multi Channel Rent and Own
Technology

5. BUY BUY BUY BUY BUY BUY BUY BUY BUY BUY BUY BUY BUY
RENT OR BUY
BUY BUY BUY
BUY BUY BUY BUY
BUY BUY BUY BUY BUY BUY

6. Own Your Real Estate
Website: This is your most important digital channel and the place where your online clients will learn the most about you.
Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device.

7. “Social is how customers hear about you, search is how they find you, and content is how they qualify you.”

8. Where is your Blog?
B2C companies that blog generate 88% more leads per month than those who do not! (source: Hubspot)

9. Blog
Objectives • Increase brand awareness • Increase thought leadership throughout your industry • Encourage comments and engagement • Lead generation through blog subscription • External linking Action Items √√ Choose managing editor to own the blog √√ Choose a blogging platform √√ Create an internal blog evangelist program to get employees to contribute √√ Decide on a weekly cadence √√ Recruit guest bloggers √√ Add social sharing icons √√ Add a Tweet This button √√ Promote each blog on social channels
BLOG Key Metrics • X number of posts • X number of bloggers • X number of social shares • Audience growth—unique and return visitors • Conversions • Subscriber growth • Inbound links • Directory listings for infographics • SEO improvement

11. Now it’s Time to RENT

12. 53% of people on Twitter recommend products in their Tweets
90% of people trust online recommendations from people they know
Don’t make assumptions on what the client wants
Know your competition
Scale
MEASURE

13. Which Social Network Drives the Most Traffic?

14. Guy Kawasaki Twitter = Perspectives.
Twitter is great for getting or sending immediate perspectives on news and events. In other words, if you want to learn that there was an earthquake in Chile before CNN and you like getting updates from Chileans at ground zero, then Twitter is for you. In short, Twitter is for real-time perspectives.
Facebook= People.
Facebook is the way to learn what’s going on in the lives of people you already know (friends, relatives, and colleagues). It’s great for learning that their cats rolled over, that they went to a great party, or that they had sex, kittens, or children. In short, Facebook is for people.
Google+ = Passions.
Google+ enables you to pursue your passions with people you don’t know. Your fifty friends and family on Facebook likely do not share your passion for photography, but on Google+ you can have a blast with a community of photographers (I’ll explain how shortly). In short, Google+ is for passions.

15. Twitter 42% of companies have acquired a customer via Twitter”
Twitter is not a technology, it’s a conversation and it’s happening with or without you!
Use your real estate – cover image, bio, short description, call to action, links, custom background
Include keywords in your bio (a word that reflects your business)
160 Characters

16. Twitter
Remember you want people to RT your tweets keep them short! characters
Include links – measure them!
Build lists – listen, tweet, follow
Use scheduled posts (hootsuite, buffer)

17. Facebook Who do you want to talk to? Who is your target market
Where do they live
How old are they
Family status
Hobbies
Industry
Financial status

18. Facebook Get found! Connect and engage Create Engaging CONTENT
Videos, updates, events, links…..
Create a community
Respond – Israel Train
Promote
Customer service

19. Facebook
Ads! That is the way to go if you want your FB Page to show up on the news feed!
Prepare a budget
Different types of ads:
Likes
Engagement
Events and RSVP
Landing pages
Websites (off FB)

20. Be interactive, fun and helpful, give tips, advice that are related to your product or service
Give! Perks – fans love perks!
Industry News – keep everyone updated about the niche
Measure!

21. Talk to People Join groups and communities
Search for influencers (Klout, Followerwonk, twtrland.com/

22. Content Marketing is King Social Media deep in SEO Images for Success
Trends for 2014
Content Marketing is King
Social Media deep in SEO
Images for Success
Mobile is Moving Faster

23. Trends
Online content will go beyond Facebook and Twitter, and explore new social media sites like Google+, Pinterest and Instagram. Google+ has nearly 360 million monthly users already, and is the second-largest network after Facebook.

24. Trends
Everybody knows what a hashtag is, and it has become a part of contemporary culture. Hashtags are an efficient way to find content relating to specific topics, as well as the people talking about those topics.

25. Google + It isn’t just another network – it’s Google!
It’s still small enough to connect with people
Circles
Communities
Google Hangouts

26. Action Items Choose owner for all of social media
Set up social media posting calendar
Choose a social media management platform
Determine social media voice

27. Social Networks • Brand awareness and engagement
FACEBOOK
Objectives:
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Promote upcoming events
• Engage with influencers
Action Items
√√ Set up sponsored posts and ads
√√ Set up Facebook tabs that sync to your marketing automation platform
Key Metrics
X number of posts per day
Page follows
Likes
Engagement and comments Referring traffic
Shares
Lead generation/new customers

28. Twitter
Objectives • Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content • Segment influencers and create lists • Communicate issues from social media to support team and ensure follow-up • Listen and respond to relevant conversations • Build reputation Action Items √√ Utilize promoted tweets and pinned tweets √√ Set up Twitter Lead Generation cards
Key Metrics
• X number of posts
• Followers
• Mentions
• Retweets
• Number of lists
• Hashtag usage
• Influence of Twitter followers
• Lead generation or
customer acquisition
• Referring traffic
• Favorited tweets

29. Google - Pinterest
GOOGLE+ Objectives • Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content Action Items √√ Optimize for SEO and set up Google rel=author tag √√ Create and promote upcoming events √√ Utilize Google+ hangouts Key Metrics • X number of posts • Google+ circle adds/follows • Google+ mentions • Google +1 • Referring traffic
PINTEREST Objectives • Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant imagery—both brand-related and fun Action Items √√ Create boards leveraging both content and company culture √√ Follow other businesses, thought leaders, customers, and partners Key Metrics • Pins • Repins • Followers • Purchases from pin • Referring traffic

30. YOUTUBE, VIMEO, VINE, INSTAGRAM VIDEO
Objectives • Brand awareness and engagement • Viral sharing • Showcase company culture • Post product videos and demos • Create a video series to share Action Items √√ Determine ownership of video execution √√ Choose a production agency √√ Determine distribution channels √√ Create social strategy for promotion √√ Get customers, partners, and influencers involved in video creation Key Metrics • Views • Shares • Referral traffic • Pages ranking on key terms from YouTube

31. Take Away’s
Set up Google Alerts (company name, priority keywords, competitors, events, product/service)
Go to where your audience is!
Listen First
Conversation – not publishing or broadcasting
Be useful
Build relationships

32. Build Your Personal Brand
Your Profiles!

33. Yes it does take time to setup your social media accounts.

34. Your Profiles Get the right image!
If you are building a business profile – go for the logo (high quality)
If you are building a personal profile – use a pro image
Stick with the same picture as your default photo from one network to the next, that way people easily recognize you across all social networks.
No booze
No nudity
No silly stuff

35. Let’s Review Start with Business Define your Business Set your goal
Who are your customers
Marketing and messaging
Social Media
Find your Audience and Listen
Who are your influencers
Create a content strategy
Implementation
Measure and Improve

36. Resources and Thanks http://distributedmarketing.org
Sharon Mandeleil
Sarah Nadav
Kerianne Mellott

37. You Can Find Me Here: www.Shar-i.com About.me/ShariWrightPilo
Twitter: shari_pw
Facebook/shariwrightpilo
Facebook/socialmediashari
LinkedIn: il.linkedin.com/in/shariwrightpilo/

38. Thank You