1. HR Certification: A Leadership Development Resource for Your HR Department
2010
Presented by
Grey Scott, M.S., SPHR, HR Content Manager, HR Certification Institute
Karen Bennett, SPHR, CCP, SVP HR, Turner Broadcasting System, Inc.
Note: There is no recertification credit awarded for attending this presentation.

2. What You Will Learn What makes a good leader? Why HR certification?
How HR certification can be used as a leadership development tool
What is certification?
The benefits to your employees and organization
Our certifications
Recertification
How to incorporate into your development program

3. What Makes a Good Leader?
Two Schools of Thought
Some say you have to be born with it. Most, however, believe good leaders can be created with encouragement and a commitment to their development.

4. Why HR Certification?
Your HR department touches virtually every aspect of your business and HR-related costs are one of your organization’s largest expenses. To obtain and maintain HR certification, your staff must stay current on changes taking place the HR profession. This ensures that your organization’s HR strategies are in line with best practices and policies in the marketplace.
Seventy percent of an organization’s expenses are typically related to HR costs:
employee compensation and benefits, hiring and retention, staff training and development, regulation compliance, etc)

5. A Leadership Development Tool
By integrating HR certification into your HR department’s leadership development program can help
Develop a department that leads by example
Create a clear path for your HR staff’s professional growth
Focus your professional development dollars on HR-related continuing education
Provide cross-training across all HR disciplines
Ensure that your staff is up-to-date on current HR laws and practices

6. What is Certification? The three “E”s of certification: Education
Experience
Exam
Unlike certificate programs, certification requires recertification to maintain credentials.
Candidates must meet the first two eligibility requirements to be approve to take the exam.
For certificate programs, you generally just need to sign up and attend and then receive a “certificate of completion,.” which just proves you attended the program; not that you demonstrated any gained knowledge.

7. Characteristics of a Certified HR Professional
Has mastered the core principles of HR
Demonstrates a commitment to staying knowledgeable in the HR field
Integrates their professional growth with the needs and goals of the organization
Turner’s certified HR staff understand the business landscape and how changes influence the company’s HR decisions.

8. Importance of Certification at Turner Broadcasting
All professional HR staff encouraged to get certified
Used as a development tool for employees identified as High Potential Contributors – incorporated into their professional development plan
Hosts certification training program at Turner headquarters for both staff and HR professionals from other organizations in downtown Atlanta – participating staff responsible for logistics

9. Importance of Certification at Turner Broadcasting
Because company is large, Turner’s HR staff assigned to specific HR functions. But these functions often overlap.
Regardless of employee’s HR role, certification
ensures that staff are cross trained
is beneficial throughout employee’s lifecycle – can move to other functions more easily
is considered “badge of accomplishment” – CHRO is an SPHR

10. Using Certification as Leadership Development Tool
Increases employee loyalty, motivation and retention by demonstrating that your staff’s professional growth is an organizational priority
Demonstrates that your HR staff has a mastery of the core HR competencies and can apply them to your organizational strategies and goals
Ensures professional development activities are aligned with organizational goals resulting in an ROI of development dollars
Both the employee and the company benefit from incorporating HR certification into your professional development program.

11. Who Is the HR Certification Institute?
The HR Certification Institute is an internationally recognized certifying body for the HR profession. HR Certification Institute has awarded over 108,000 credentials in over 70 countries and territories to HR professionals who have passed rigorous exams to demonstrate their mastery and real-world application of forward-thinking HR practices, policies and principles. HR Certification Institute is an affiliate of the Society for Human Resource Management.
HISTORY OF THE HR CERTIFICATION INSTITUTE
Began certifying HR professionals in 1976
2004 added Global Professional in Human Resource (GPHR®) certification and offered exams via CBT
2005 added online recertification process
2007 added California exam (PHR-CA®/ SPHR-CA®)
2008 added online Approved Provider directory
“We are the leading certifying body for HR professionals”…

12. Our Exams Professional in Human Resources (PHR®) – 60,767
Senior Professional in Human Resources (SPHR®) – 45,155
Global Professional in Human Resources (GPHR®) – 1,733
California certification (PHR-CA®/ SPHR-CA®), which augments the PHR and SPHR certifications – 522

13. Professional in Human Resources (PHR©)
Designed for HR professionals who
focus on program implementation
have tactical/logistical orientation
are accountable to another HR professional within the organization
typically have two to four years of professional work experience in all HR disciplines
focus on the HR department rather than on the whole organization

14. PHR® Exam Content
PHR® Exam Content 14

15. Senior Professional in Human Resources (SPHR©)
Designed for HR professionals who
design and plan, rather than implement, HR policy
focus on the “big picture”
have ultimate accountability in the HR department
typically have six to eight years of progressive and increasingly complicated HR experience
have breadth and depth of knowledge in all HR disciplines
Understand the business beyond the HR function and influence the overall organization

16. SPHR® Exam Content
SPHR® Exam Content

17. Global Professional in Human Resources (GPHR© )
Designed for HR professionals who
have HR responsibilities that cross national borders
understand the strategies of globalization versus localization of HR policies and programs
establish HR policies and initiatives that support the organization’s global growth and employer reputation
design organizational programs, processes and tools to achieve worldwide business goals develops
ensure that programs, processes and tools align with competitive practice, the organization’s objectives and legal requirements
oversee practices that balance employer needs with employee rights and needs has core knowledge of the organization’s international HR activities

18. GPHR® Exam Content
GPHR® Exam Content

19. California Certification (PHR-CA/SPHR CA)
The exam is
designed to add to the PHR and SPHR credentials; applicants must hold a current PHR or SPHR to take this exam.
focuses on knowledge of the HR-related laws and practices specific to the state of California.
designed for the PHR or SPHR certified professional who practices HR or does business in California.

20. California Exam Content

21. Exam Development Process
Certification formal exam development process
Determine current HR practices
Validate practices with practition-ers
Develop exam questions
Test exam questions
The methodology used to develop the certifications is very rigorous and not only does it identifies with current HR practices, it also ensures that this is what the profession demands.
Our processes have met stringent requirements set forth by NOCA (National Organization For Competency Assurance) and have earned our certification as a credentialing organization. No other HR credentialing organizations have met these standards.

22. Recertification
Unlike certificate programs, certification includes a recertification requirement. Recertification ensures that your HR staff
continue their professional development by accumulating 60 hours of HR-related continuing education every three years
stay knowledgeable about changes in the HR profession
can be relied upon to align with your organizational and department-level goals
At Turner – earning recertification credits  creates a stretch opportunity for some employees, by challenging them to participate in activities  out of their comfort zone – instruction, new HR initiatives, presentations to the profession

23. Exam Information PHR® SPHR® GPHR® California Contents
Operational & Technical
Strategic /Policy
International HR Practices & Assignment & Management
California Laws and Practices
Pass Rates
59-67%
52-60%
56-70%
52-72%
Exam Format
225 multiple-choice questions
165 multiple-choice questions
125 multiple-choice questions
Exam Duration
Four hours
Three hours
Two hours & 15 minutes
Testing Dates
Spring
1 May 2010 – 30 June 2010
Winter
1 Dec – 31 Jan. 2011
1 May 2010 – 2 June 2010
1 – 31 Dec. 2010
Recertification
Period
Three-year period
Pass rates indicate rigorousness of exams.
Exam Format
PHR & SPHR – 200 scored questions, plus 25 pretest questions
GPHR – 150 scored questions, 15 pretest questions
California – 100 scored questions, 25 pretest questions

24. SHRM member/Nonmember
Exam Fees
Certification
Total Fees Due
PHR
SHRM member/Nonmember
US$250/$300
SPHR
US$375/$425
GPHR
PHR-CA/SPHR-CA
US$275/$325
Note: There will be a $50 late fee charged after the regular deadline.

25. Eligibility Requirements
Two years of professional (exempt) level HR work experience.
In May 2011, requirements change and will require a combination of work and educational experience.

26. New Eligibility Requirements
NEW ELIGIBILITY REQUIREMENTS (Starts May/June 2011 Window)
PHR ELIGIBILITY
SPHR ELIGIBILITY
GPHR ELIGIBILITY
1 year of demonstrated exempt-level HR experience with a Master’s degree or higher
2 years of demonstrated exempt-level HR experience with a Bachelor’s degree
4 years of demonstrated exempt-level HR experience with less than a Bachelor’s degree
4 years of demonstrated exempt-level HR experience with a Master’s degree or higher
5 years of demonstrated exempt-level HR experience with a Bachelor’s degree
7 years of demonstrated exempt-level HR experience with less than a Bachelor’s degree
2 years of demonstrated global exempt-level HR experience with a Master’s degree or higher
3 years of demonstrated exempt-level HR experience (with 2 of the 3 being global HR experience) with a Bachelor’s degree
4 years of demonstrated exempt-level HR experience (with 2 of the 4 being global HR experience) with less than a Bachelor’s degree
New requirements were decided through a vigorous, multi-phase process in which more than 14,000 HR professionals, business leaders and academicians provided input.

27. How to incorporate into your development program
Inhouse prep courses and study groups
Professional development allocations for prep courses and exam fees
Educational reimbursement
Incentives for success – promotions, raises, spot bonuses and other forms of recognition
Note here that Turner reimburses for prep and exam costs.

28. Conclusion
Integrating HR certification into your leadership development strategies demonstrates that you are committed to building a knowledgeable HR department that fosters trust and confidence organization-wide. Education is the mother of leadership – Wendell Lewis Willkie
Devote professional development expenses to both preparing for and taking the exam\
Incorporate into our educational reimbursement program.

29. Questions? 25

30. HR Certification Institute
1800 Duke Street
Alexandria, VA
HRCI (4724) 25