1. MARKET RESEARCH MARUTI SUZUKI RITZ VS. HYUNDAI i10

2. Research work
We for our research work picked up two of the most selling (small car B+ segment) car for our comparison, the two companies and their respective car which we have chosen are
Maruti Suzuki Ritz
Hyundai i10
In our research we tried to find out which of the two is a better car and which of the two is a better brand as well.

3. Contd…. Sample size 20 Our research methodology : Exploratory.
Aim of the research : “To Find Out Which Of The Two Is a Better Car and Better Brand”

4. INTRODUCTION TO MARUTI SUZUKI RITZ
IT IS A SMALL CAR IN B+ SEGMENT FROM MARUTI SUZUKI AND WAS LAUNCHED IN INDIA ON 15TH MAY 2009.
IT IS A SUCCESSFUL IN THE EUROPEAN MARKET IN THE NAME OF SPLASH.
IT IS GOT A 1198 CC ENGINE AND COMES IN BOTH PETROL AND DIESEL VARIANT.
IT COMES WITH A 1.2 LTS PETROL ENGINE AND 1.3 LTS MULTI JET DIESEL ENGINE.

5. CONTD….. IT COMES IN THE FOLLOWING SPECIFICATIONS
RITZ LXI BS 4 PETROL WITH, 1197 CC.
RITZ VXI BS 4 PETROL WITH, 1197 CC.
RITZ VXI (ABS) BS 4 PETROL WITH, 1197 CC.
RITZ LDI BS 4 DIESEL, WITH 1248 CC.
RITZ ZXI BS 4 PETROL, WITH 1197 CC.
RITZ VDI BS 4 DIESEL, WITH 1248 CC.
RITZ VDI (ABS) BS 4 DIESEL, WITH 1248 CC.

6. CONTD….. IT IS AVAILABLE IN THE FOLLOWING COLORS Superior white
Silky silver
Bakers chocolate
Glistening grey
Racing green
Fire brick red
Blue blaze
Midnight black

7. INTRODUCTION TO HYUNDAI i10
i10 is a small car from Hyundai which was launched in the Indian market approx. 2 yrs ago in the year 2008.
It was launched in India to carter to the ever growing B+ car segment in the Indian Market.
It has got1086cc engine and comes in both petrol and diesel variant.
It comes with 1.1 lts engine.

8. Contd….. It comes with the following specification: Hyundai i10 D-lite
Hyundai i10 Era
Hyundai i10 Magna
Hyundai i10 Magna AT (Automatic Transmission)
Hyundai i10 Sportz
Hyundai i10 Sportz AT (Automatic Transmission)
Hyundai i10 Asta
Hyundai i10 Asta w/Sun Roof
Hyundai i10 Asta AT (Automatic Transmission)

9. Colors Available Electric Red Virtual Yellow Oyster Grey Stone Black
Crystal White
Deep Ocean Blue
Champagne Gold
Blushing Red
Sleek Silver
Alpine Blue

10. Question wise Analysis

11. Which car would you prefer?
Question 1
Which car would you prefer?

13. Your above preference is because of which of the following reason:
Question 2
Your above preference is because of which of the following reason:

15. Which car do you think has got more value for money:
Question 3
Which car do you think has got more value for money:

17. Question 4
On a scale of 1 to 5, where would you rate Ritz & i10 on the basis of Post Purchase Maintenance (5 being highest)?

19. Question 5
On a scale of 1 to 5, where would you rate Ritz & i10 on basis of Looks, ( 5 being highest)?

21. Question 6
Please rate your overall satisfaction level with reference to: a) Maruti Suzuki Ritz b) Hyundai i 10

23. Question 7
Rate your level of satisfaction, on the following parameters for: a) Maruti Suzuki Ritz b) Hyundai i 10

24. SATISFIED

25. NEITHER SATISFIED NOR DISSASATISFIED

26. DISSATISFIED

27. When thinking about the car Maruti Suzuki Ritz
Question 8
When thinking about the car Maruti Suzuki Ritz
Hyundai i10
Do you believe that the word Innovative aptly describes or poorly describes the car?

29. Which of the following is more user friendly?
Question 9
  Which of the following is more user friendly?

30. No. of People

31. Question 10
Would you recommend this car to others? Maruti Suzuki Ritz   Hyundai i 10

33. Conclusion. Maruti is in a market leadership position because of its
Brand name
Post purchase maintenance
Better service
Better resale price

34. Ritz v/s i10
Ritz over scores i10 on every criteria except for the following:
It doesn’t have the Automatic Transmission which is available with 3 models of i10.

35. Final report: On the basis of our research we can safely say that:
Ritz is a better B+ segment car in the Indian market when we pitch it against i10
Maruti is a better and most preferred brand of the 4 wheeler B+ segment and controls approx 60% of the market.

36. Thank you