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Presented by- Krishnakant Goenka Rachit Agarwal Shivam Gupta Sneha Rungta.

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Presentation on theme: "Presented by- Krishnakant Goenka Rachit Agarwal Shivam Gupta Sneha Rungta."— Presentation transcript:

1 Presented by- Krishnakant Goenka Rachit Agarwal Shivam Gupta Sneha Rungta

2

3 AGENDA Overview Of Maruti Swift Analysis Of The Product Positioning & Repositioning Competitors List Of Hypothesis Sampling Plan & Data Collection Hypothesis Net Takeaway

4 Overview Of Maruti Swift Maruti Suzuki launched SWIFT in % of total cars are sold by maruti is manufactured in India 1.2L- K series replaced FIAT engine after swift was launched Low maintenance cost, Environment friendly

5 Analysis Of The Product SEGMENTATION  Price based classification (segments B & C)  Length and weight (segment A3) TYPES  6 types : 3 petrol 3 diesel

6 CONTD. SWOT analysis  STRENGTH After sale service Low maintenance  WEAKNESS Low engine capacity Relatively new in diesel segment

7 CONTD.  OPPORTUNITIES Overseas market High in car segment  THREATS Global players Workers strike

8 Positioning & Repositioning Positioning No advertisement where given in the initial stage. There primary motive was to have a fuel efficient car. Repositioning To make the model of the car Sporty. They focused on advertising to attract youth cutomers.

9 Competitors DIRECT COMPETITION Hyundai i20 Ford Figo Chevrolet Beat Fiat Punto GENERIC COMPETITION Bus Auto Bike Train/Metro

10 List Of Hypothesis In Hatchback Segment Maruti Swift is the most fuel efficient car Maruti Swift is a status symbol/Value For Money Maruti Swift is a sporty looking car

11 Sampling Plan & Data Collection Sampling Plan  The sample size = 40  The sample plan = Age 18 and above Data Collection  Face to face  Online survey

12 Hypothesis 1(Fuel efficiency) Fiat PuntoFord FigoMaruti SwiftHyundai i20 Chevrolet Beat Fuel efficient car Ranking Mileage Mileage( after weighta ge)

13 CONTD.

14 Hypothesis 2(Value for money) Ranking Value for money 43%30%10% 8% Value for money(after weightage) Hyundai i20 Chevrole t Beat Maruti SwiftFord Figo Fiat Punto Value for money

15 CONTD.

16 Hypothesis 3(Sporty look) Fiat PuntoFord FigoMaruti SwiftHyundai i20 Chevrolet Beat Sporty Sporty Design of the car

17 CONTD.

18 Net Takeaway Hypothesis 1 – According to our survey it is proved that Maruti Swift is the most fuel efficient car. Hypothesis 2 – According to the survey it has been proved that Maruti Swift is a value for money car for customers interested to buy. Hypothesis 3 – Maruti Swift and Hyundai i20 are the competitors and Swift lost by 0.05 points in the survey.

19 THANK YOU


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