AGENDA Overview Of Maruti Swift Analysis Of The Product Positioning & Repositioning Competitors List Of Hypothesis Sampling Plan & Data Collection Hypothesis Net Takeaway
Overview Of Maruti Swift Maruti Suzuki launched SWIFT in 2004 35% of total cars are sold by maruti is manufactured in India 1.2L- K series replaced FIAT engine after swift was launched Low maintenance cost, Environment friendly
Analysis Of The Product SEGMENTATION Price based classification (segments B & C) Length and weight (segment A3) TYPES 6 types : 3 petrol 3 diesel
CONTD. SWOT analysis STRENGTH After sale service Low maintenance WEAKNESS Low engine capacity Relatively new in diesel segment
CONTD. OPPORTUNITIES Overseas market High in car segment THREATS Global players Workers strike
Positioning & Repositioning Positioning No advertisement where given in the initial stage. There primary motive was to have a fuel efficient car. Repositioning To make the model of the car Sporty. They focused on advertising to attract youth cutomers.
Competitors DIRECT COMPETITION Hyundai i20 Ford Figo Chevrolet Beat Fiat Punto GENERIC COMPETITION Bus Auto Bike Train/Metro
List Of Hypothesis In Hatchback Segment Maruti Swift is the most fuel efficient car Maruti Swift is a status symbol/Value For Money Maruti Swift is a sporty looking car
Sampling Plan & Data Collection Sampling Plan The sample size = 40 The sample plan = Age 18 and above Data Collection Face to face Online survey
Hypothesis 1(Fuel efficiency) Fiat PuntoFord FigoMaruti SwiftHyundai i20 Chevrolet Beat Fuel efficient car 2.482.854.233.753.35 Ranking 12345 Mileage 1110874 Mileage( after weighta ge) 554024144
Hypothesis 2(Value for money) Ranking 12345 Value for money 43%30%10% 8% Value for money(after weightage) 85481283 Hyundai i20 Chevrole t Beat Maruti SwiftFord Figo Fiat Punto Value for money 3.783.284.333.282.53
Net Takeaway Hypothesis 1 – According to our survey it is proved that Maruti Swift is the most fuel efficient car. Hypothesis 2 – According to the survey it has been proved that Maruti Swift is a value for money car for customers interested to buy. Hypothesis 3 – Maruti Swift and Hyundai i20 are the competitors and Swift lost by 0.05 points in the survey.