1. Persuasive technique review

2. Agenda:
By the end of class, you should be able to…. Identify how various persuasive techniques appeal to specific audiences in order to achieve one’ s purpose.
Bell Ringer
Word Work
Persuasive Technique Practice/Review
ORQ
Revise/Edit/Discuss
Exit Slip

3. Bell Ringer: (A) 5/18 & (B) 5/19
Choose ONE of the following situations and write a paragraph in order to persuade your audience to do or give you want you want.
Ms. Stokes is about to give you a pop quiz over our latest assigned novel. You want to persuade her to give you another day to study.
Convince your teacher that they should offer extra credit opportunities.
Your best friend finds $100 on the ground. You claim you saw it first. Persuade them to either give it to you or split it with you.
Convince one of your friends why he/she should not bully or get in a fight.

4. Word work:
bias a partiality that prevents objective consideration of an issue or situation
ethics understanding the difference between right and wrong
logical a way of presenting information so that it “makes sense” through facts and data as support
Each of the following words in a sentence of your own creation!

5. review

6. Flashback review: What are the THREE persuasive techniques?
Give an example or situation when it would be best to use each technique?

7. Persuasive Appeals
Logos (Logical)
Ethos (Ethical)
Pathos (Emotional)
facts
statistics
reasons
relationships of cause and effect
right and wrong
trustworthiness
credibility
expert speaker
fear
pity/sympathy
humor
sadness
happiness

8. Practice:
Identify which persuasive technique is used in each of the following:
A doctor is called to the stand to provide evidence that will support the defendant’s “non- guilty” plea.
With specific research, you argue that one brand of toothpaste is better than another.
“If you don’t help me clean my room, I will tell Mom that you were the one who broke the window….”
Your best friend persuades you to admit that you stole the money because confessing is the right thing to do.
Doritos commercials attempt to make you laugh so you will remember their product and buy it the next time you are at the store.

9. Can you identify the persuasive technique in this add?
****
**** Make sure you want to use this one

10. Orq practice

11. It’s not too late to help you, too.”
“He couldn’t even set up the game and he never made it past level three. When we got matched, I knew I could teach him a thing or two. That’s what little brothers like me are for.
It’s not too late to help you, too.”

12. Practicing persuasive techniques
Prompt: Using your knowledge of persuasion and persuasive techniques, answer the following questions:
Part A: Identify the intended audience of the advertisement.
Part B: Identify the type of persuasive technique—ethos (ethical), pathos (emotional), or logos (logical) —used in the following advertisement.
Part C: Explain how the persuasive technique, identified in Part B, works to appeal to the following advertisement’s audience, identified in Part A, using evidence from the advertisement as support.

13. How will I be scored? Open-Response Question Scoring Rubric
4 (40 points)
Student correctly identifies the advertisement’s audience and type of persuasive technique. Student clearly explains how the persuasive technique appeals to the audience, using evidence from the ad as support.
3 (35 points)
Student correctly identifies the advertisement’s audience and type of persuasive technique. Student lacks explanation or evidence from the ad as support when analyzing how the persuasive technique appeals to a particular audience.
2 (30points)
Student correctly identifies the advertisement’s audience or type of persuasive technique but not both. Also, student may lack explanation and/or evidence from the ad as support when analyzing how the persuasive technique appeals to a particular audience.
1 (25 points)
Student incorrectly identifies the advertisement’s audience and type of persuasive technique. Also, student may lack explanation and/or evidence from the ad as support when analyzing how the persuasive technique appeals to a particular audience.

14. Exit slip: Persuasive Appeals
Can you think of key words they author may use to help you identify this persuasive technique?
Logos (Logical)
Ethos (Ethical)
Pathos (Emotional)

15. Exit slip: Persuasive Appeals
Can you think of key words they author may use to help you identify this persuasive technique?
Logos (Logical)
Ethos (Ethical)
Pathos (Emotional)
It makes sense that….
You should do this because ____, ____, ____.
[statistics, facts, evidence, etc.]
In my expert opinion…
It is only right if you do….
You can trust me because…
How would you feel if….?
If you don’t, I will….
[Anything that makes you laugh, worry, cry, feel fear, etc.]

16. If time permits…
Share student examples of persuasive letters and break down the effective ways each technique is used in student writing.