1. 3 Main Appeals and Advertising Techniques

2. 3 main appeals!
ETHOS– Credibility Appeal: Your audience needs to trust you and believe your information to be truthful and credible. Cite your sources. Use sources of good quality. Deliver your speech with confidence and authenticity.
PATHOS--Emotional Appeal: Appeal to their emotions: compassion, fear, guilt. Think advertising! Use personal testimony! Choose powerful, appealing diction!
LOGOS--Rational Appeal: Provide good reasons. Use logic and evidence. Support material! Clarification! Reinforcement! Statistics!

3. Lets watch a video to help out those visual learners!

4. What appeals are being used? Ethos, pathos, logos?

5. In addition to the 3 Main Appeals…
There are more specific advertising techniques.
The 3 main appeals are the giant umbrella and the rest of the techniques fall under that umbrella.
Lets look at your packet of advertising techniques!

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