1. Northwind Traders Business Plan

2. Mission Statement To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region

3. Business Concept Hassle-free adventure vacations Customized travel itineraries Detailed knowledge of destinations and activities Full-service travel planning resource

5. Key Personnel Heather Mitchell President & CEO Jim Kim Vice President of Sales Amy Egert Marketing Director Richard Bready Office Manager Jae Pak Business Development

6. Organization Chart Heather Mitchell, President & CEO Jim Kim, VP of Sales Carole Williams, Sales Associate Andrew Wilson, Sales Associate Amy Egert, Marketing Director Lisa Stevens, Social Media Consultant Mark Smith, Publicity Manager Laura Patrick, Communications Jae Pak, Business Development Richard Bready, Office Manager

7. Market Forecast World forecast for adventure travel vacations (in million arrivals)

8. Targeted Client Growth

9. Projected Profits

10. Competition General travel agencies Wide range of destinations Little knowledge of adventure destinations/activities Other adventure travel agencies Cater to backpacker market Target cost-conscious, younger travelers Internet travel sites Few offer all-in-one planning Little to no customer support

11. Advertising Strategies Public relations (press releases) Shop front (display window, with video) Website Customer relations (repeat business and referrals) Social media