1. COLOMBIA Business Opportunities

2. Population: 44 million inhabitants, 78% under age 45. GDP Growth: 2007: 7.5%; 2008: 6.8% Inflation: 5.7% (2007); 7.7% (2008) Unemployment: 2007: 11.7% Main Sectors: Mining; Telecommunications; Agroindustry, Manufacturing; Construction; Oil and Gas. Major trading partners: USA; Venezuela; other Andean Countries; Mexico; Brazil; and China. Bilateral trade: Fifth largest market for the UK in LA UK is the second foreign largest investor in Colombia (investment in excess of US$ 17 b.) The Colombian Market

3. Fifth largest economy in Latin America. Strategic location. Second-most biodiverse country in the world. Large topographical and climatic variety. Abundant natural resources. Market Potential

5. Exports (2007): USD 29,991 Million Imports (2007): USD 32,899 Million FDI (2007): USD 9,040 Million Literacy rate: 92.1% Currency: Colombian Peso (COP)

6. 2007 Total UK exports to Colombia: £ 140 m. Total Col imports: £ 370m. Deficit: £ 230m.

7. BP Shell The Wood Group Anglo American BHP Billiton SAB Miller Royal & Sun Alliance HSBC Jardine Lloyd Thompson (JLT) Bundy KPMG Ernst & Young Ogilvy & Mather JWT Unilever Tate & Lyle UK investors in Colombia

8. Some business issues….. - security - level playing field - Free Trade Agreements - legal stability - tax reforms - corruption - ‘Colombia es Pasion’

9. Agriculture (inc genetic material and live animals) Environment (water treatment, Clean Development Mechanism projects, environmental consultancy and renewable energy). Mining machinery and training in the oil & gas sector. Education – English language Tourism Retail What are the opportunities?

10. Promotional material and literature. Importance of good relationships. Travel recommendations. Agent / Distributor. Follow up and next steps. Key Ways of Doing Business

11. UKTI Key Services Export Market Research Service (EMRS) Overseas Market Introduction Service (OMIS) Export Communications Review (ECR)

12. Contact details: Neil Wynn-Jones UK Trade & Investment London Region Tel: 020 7231 3008 Email: nwynnjones@uktilondon.org.uknwynnjones@uktilondon.org.uk Ximena Prelle British Embassy, Bogota - Trade & Investment Section Tel: + 1 305 374 1522 x2304 Email: ximena.prelle@fco.gov.ukximena.prelle@fco.gov.uk Daren Hartwell Manager Caribbean Unit UK Trade & Investment, Kingsgate House Tel: 020 7215 4828 Email: daren.hartwell@uki.gsi.gov.uk daren.hartwell@uki.gsi.gov.uk UK Trade & Investment Contacts www.uktradeinvest.gov.uk