1. Murder 2

2. Objective To build engagement for Murder 2 on social media platforms – Facebook and Twitter

3. Approach Facebook Regular Updates Contests Design Innovation Twitter Contests Encouraging RTs Support from the Celebrity Offline Meeting the Stars of Murder 2

4. FACEBOOK ENGAGEMENT FOR MURDER 2

5. Achievement!! Largest Bollywood Community on Facebook Fastest Bollywood Community to reach a magical figure of 6 Lakhs over a period of 2 months

6. Poster Contest

7. Effective Utilization of Facebook Polls

8. Images Interactions

9. Announcing the Promo Videos on Facebook

10. Unlock the Murder Mystery By Tagging your Friends

11. Unlock the Murder Poster by Tagging your Friends

12. Benefits to sponsors – Lawman Jeans

13. Contest - updates Picbadges Contest 4,00,000 Fan of our Murder 2 Page

14. Our 1,00,000 Fan Picbadges Contest Winner

15. FACEBOOK FANPAGE – INSIGHTS

16. Unique Page Views and Post Viewers and Monthly active users

17. Unique page views / post views and wall Post

18. Likes and Comments on our Post

19. TWITTER PAGE

20. Twitter Engagement We have 988 tweets We have 2053 followers and 636 following We use to retweet all the tweets done by Mahesh Bhatt, Mohit Suri and Shagufta. Murder 2 was trending in India Below is the Image

21. #Murder2 trends on twitter Achievement

22. Twitter contest Done by us Winners of Murder 2 Contest on twitter

23. Our tweets Retweeted by others

24. Retweet’s Done by us

25. Offline Support

27. Facebook and Twitter Lucky Fans who met Murder 2 Team

28. Event promotion - Live Chat

29. Live Update in Facebook

30. About Avignyata Inc.

31. Avignyata Inc. Started as a two member team in 2007, it has grew to 30+ member team Worked on projects and retainer on the following industries – Retail – Entertainment – Theatre Releases – Entertainment – Home Video Releases – Fast Moving Consumer Goods We have our own proprietary tools – Monitor - Listening tool – Track – Brand performance update – Engage – Facebook Schedule

32. Avignyata Inc.: Some firsts The team has been working on social media, since 2007 First digital agency in India to receive ISO 9001:2008 Quality Management certification We created the first special on Foursquare for a Retail Mall in 2010 We were managing the first Bollywood movie to use Twitter in 2007 More than 250 digital programs for clients since 2007 Engaging the largest fan base for a Bollywood movie

33. Our Clients

35. Moksh Juneja Avignyata Inc. Mobile: +91 9322121170 Email: moksh.juneja@avignyata.com Daksh Juneja Avignyata Inc. Mobile: +91 9323966123 Email: daksh.juneja@avignyata.com Thank You Website: http://www.avignyata.com