1. Alexis Crews 7 th period

2. Background: This is an ad by above the influence on partying. Advertising agency- Vigilante, New York City, USA Creative director- Jack Mcgoldrick Art director- Vincent St. Vincent Photographer: Mike Schreiber Published: June 2010

3. What is the first thing you notice?

4. I chose the brain because it really stands out due to the brown coloration Against the white papers and the blurred background. What is the first thing you notice?

5. What is the meaning of the brain?

6. The brain symbolizes how partying can cause you to make Irresponsible decisions while under the influence of alcohol And drugs. While under the influence of any substance your mind Becomes altered and you react as if you had no brain because you Can’t think clearly.

7. How would the ad be different if it was Placed in a different scenario?

8. How would the ad be different if it was placed in a different scenario? The brain is being personified to look like a missing child or dog ad that You would see posted around town. If the ad was placed anywhere else It wouldn’t have the same effect because as you walk past the sign you’re Able to see how partying affects the brain and why people should stay Above the influence.

9. Who is the audience?

10. The audience is anyone who likes to party or could be affected by Someone that likes to party. For example, drunk drivers.

11. Logos: It really isn’t logical to “find” a Brain but the brain is being used to Show how drugs and alcohol can Make someone “lost” due to Irrational decisions.

12. Pathos: This is emotionally appealing because it shows the reality of partying and drug Use. Everyone makes it look Fun but then when you put Yourself in that position then You realize just how stupid your Decisions are when you’re Influenced and just how scary the Thought of permanent loss of your Brain is.

13. Ethos: The ad was done by A major group that tries To keep kids away from Drugs and alcohol. Their Statistics are reliable and Credible.

14. Sources: http://adsoftheworld.com/media/print/above_the_influence_part nership_for_a_drugfree_america_no_brainer