2. This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by Jack McGoldrick who works for Vigilante in NYC. Background info

3. What was the purpose of this ad?

4. The purpose of this ad is to educate teens on the harmful effects of making poor decisions such as going to parties that involve alcohol and drugs.

5. Who is the intended audience?

6. The intended audience are teens that are involved in the party life and make harmful decisions that affect their minds.

7. What’s in the background?

8. In the background you can see what looks to be a group of teenages walking up to where the image is posted.

9. What’s in the foreground?

10. In the foreground you can see the ad is taped to a street post for the public to see.

11. What are the appeals?

12. The logical appeal of this ad is that it should be a No Brainer that you shouldn’t be involved with drugs and alcohol because they are harmful for your mind. What makes this ad credible is the Above The Influence logo and web address in the bottom right corner of the image. The emotional appeal of this image is that teenagers are intentionally making poor decisions that affect themselves and others around the.

13. McGoldrick, Jack T. No Brainer. Digital image. Drugfree. Vigilante, June 2010. Web. Oct. 2013. Works Cited