1. Entertainment and Talent based social Network

3. The Question : Is internet redefining entertainment?

4. Paradigm shifts PASSIVE PERSONALIZED/ INTERACTIVE PARTICIPATION SOCIAL NETWORK GRATIFICATION One way passive consumption of entertainment content Personalized consumption of entertainment content User generated entertainment content consumption Enrolment of an audience and self marketing/ self advertising “SOCIAL RECOGNITION” 1

5. Recognition : powerful online SOCIAL CURRENCY, redefining creation and consumption of entertainment 2

6. The user – A MARKETING MANAGER OF his/her own content EMBEDING – Widgets INVITING/ SHARING MOBILE The user has numerous tools to spread the virus 3

7. Formation of Self Expression->Self advertising-> Recognition cycle 4

8. My Profile-> Self advertising Social Network= Audience Recognition Expression Self Expression->Self advertising-> Recognition cycle 4

9. Expression Self Advertising (My page) Creation of a Social Graph/ Network = Creation of an audience Recognition http://www.ibibo.com/mysterious_chandni

17. Social Recognition