1. UJALA Expanding knowledge through educational TV programs

2. The Problem Question: Do viewers have televised access to educational programs with quality content? The answer is No. 1.No. of Cable TV subscribers: 13 million, 78% regulars 2. Cable TV viewership: 65%, rural more than urban 3. TV programming is primarily focused on i.Politics and News ii.Religion iii.Entertainment

3. Ujala‘s Vision To provide high quality educational content through selected TV channels

4. How? Ongoing discussions with the Khan Academy regarding dissemination of their Math & Science courses through TV Humanities content will be sourced through in-house and other sources. Being the bridge between U.S. online course providers and cable operators in Pakistan

5. Motivation Khan Academy: Expansion opportunities beyond web, making courses accessible through TV Cable TV channels like Dunya, ATV and Aaj: In addition to politics and religion and news, would like to generate revenue through engaging educational programs Ujala is a startup in North America creating educational content for Pakistani viewers and ultimately the SAARC market This money would allow us to produce a pilot project in 3 months