1. Census 2011 dissemination strategy - Ireland Aidan Punch, Director of Census, Central Statistics Office, Ireland United Nations Geneva Wednesday 7 th July 2010

2. Layout of presentation zBackground zCensus 2006 dissemination strategy zConsultation on Census 2011 strategy zFeedback from consultation zCensus 2011 strategy zMain challenges

3. Background zFive yearly censuses provide major opportunity to build census brand zEnumerator delivery and collection of forms z6 month processing cycle using OCR zFirst definitive outputs within 12 months zAll outputs cleared by 20 months

4. 2006 dissemination strategy zPreliminary data within 3 months zPrincipal demographic results 11 months zPrincipal socioeconomic results 14 months zA further 13 reports 12-20 months zSmall area population statistics (68 tables, in 15 themes, for 10 different geographies z5% sample of anonymised records zResearch microdata file of place of work

5. Consultation on 2011 outputs zChoice between web only and hard copy zChoice of dissemination tool zCensus releases organised by theme? zPopulation profiles (snapshot reports)? zSmall area data to be made available using GIS and mapping techniques?

6. Feedback from consultation zLevel of response disappointing zVarying interpretation of web tables zUsers indifferent to choice of dissemination software packages zEnthusiastic welcome for Census Releases zLikewise population profiles zPrototype mapping tool (SAPMAP) well received

7. 2011 dissemination strategy 1 zHardcopy reports reduced from 18 to 4 zCensus releases containing interpretation, analysis, 10 key tables, thematic maps and graphs, comparison with earlier years zPrecise number and sequencing to be decided zDelivering planned releases in April to December 2012 very challenging

8. 2011 dissemination strategy 2 zMajority of census tables in interactive table format using PC-Axis zOnce table appears on screen user can print, download or customise zPopulation profiles for selected geographical layers (mainly towns) zMainly discursive but with map, summary tables and charts

9. 2011 dissemination strategy 3 z10% household public use sample to be lodged with IPUMS zPOWCAR (travel to work, school and college) research microdata file again to be made available

10. Main challenges 1 zFor a census to be successful every phase has to work well zWe need to work hard at understanding users’ needs and maintaining close liaison zNavigating census results through online search facilities very important zUsers may link to census via other sites

11. Main challenges 2 zNeed for members states to make EU info available as speedily as possible zEurostat should invest in user friendly front end zUse of mapping products to enhance census outputs an area for development zMeeting users’ needs while maintaining confidentiality of individual data