1. EQUIPENATURA Nature, Adventure, Culture… IP Inno Natour 2011Andrea Leoni

2. ID CARD Name: equipenatura Working area: Prealps, Garda’s lake, Dolomites (regions of Trentino and Veneto) Legal form: amateur sport association Annual turnover: 36.000 Euro/year Year established: 2008 Number of employees: 15 members Management: Chief Executive Manager, Secretary and Executive Board (composed by C.E.M., Secretary and 3 members). These posts are elected every year. Partners: sport shops, hotels and restaurants Contact information: info@equipenatura.itinfo@equipenatura.it

3. INNOVATION  Market of leisure: it’s not a new market, it’s durable, it’s established.  Equipenatura offers hiking activities into the natural territory with trekking guides: enriching by explanation of nature and human culture of visited area; teaching to “read” the surrounding territory to customers

4. MARKET OF SERVICES  Competition in the working region: “Friends of Arco” proposes extremely sport activities above all for youth “equipenatura” offers services people just want to learn about nature to others who want hiking on mountain  Leading actors: Trentino’s region: lobby of alpine guides Veneto’s region: market without any important leading entity Different types of customers

5. FOSTERING & IMPEDING factors Raising of cultural level of population Increasing annual turnover of enterprise Common concept: leisure is healthy and necessarily for humans Mountain clubs: excursions for no members Unauthorized people: they offer services without any license Figure of guides is not evaluated so well: no dedicated VAT number

6. Thanks for your attention