1. By Justin Vail and Ken Huneycutt

2. Behaviorism  Behaviorism—Branch of Psychology involving the study of observable behavior  Not dealing with the ‘mind’  Conscious can’t be used practically and is not measurable  Two main theories  Classical Conditioning  Operant Conditioning

3. Classical Conditioning  Developed by Ivan Pavlov, future inspirer of Skinner  Famous for Dog experiment

4. Classical Conditioning  Classical Conditioning—Unconditioned stimulus that results in a response and associating another stimulus for that same response  Example of Classical conditioning is phobias  Fear of dogs because don’t like loud noises and tie dogs to loud noises so don’t like dogs Meat= Unconditioned stimulus Bell= Conditioned stimulus Dog salivates=Response

5. B.F. Skinner  Born in Pennsylvania, 1904  Started his career as a writer then became a psychologist  Believed in observable and actions, thoughts and feelings  The environment was the major factor of internal processes  Married Yvonne Blue and had two daughters  Known for his work on Behaviorism  Operant Conditioning  The Skinner Box  Air crib  Teaching Machine  Died in 1990

6. Operant Conditioning  Skinner Box  Controlled environment with a lever that drops food pellets into the box  Skinner used to research on Operant Conditioning  When mouse presses lever his action is positively reinforced with food, so he continues to press lever  If the lever electrocuted the mouse instead, the mouse would stop pushing it.

7. Operant Conditioning

9. Verbal Behavior Skinner created categories to describe different verbal forms  Mands—like deMands. When a specific consequence is desired  Saying you want water, directions, freedom  Tacts—Observations of physical environment  I’m in ToK class, the sky is blue, I am holding a rock  Echoic—Imitation, echo.  Teacher: This is una mochila. Student: Mochila  Contraverbal—conversation, verbal response to previous verbal  Teacher: What is your favorite color? Student: Blue  Person #1: I have a cat. Person #2: I have a dog.  Textual—Writing and reading

10. Verbal Behavior  Skinner believed mastering each type is necessary to speak a language  Believed learning a language is not innate, but results from positive and negative reinforcements  When a person says something and get a negative reaction (the reinforcement) from their audience, will stop saying it  When a person says something correct, receive praise and continue saying it Groovy Hahaha Cock-a- doodle-doo Perfect.

11. Bibliography  Boeree, George. "B. F. SKINNER." Personality Theories. N.p., 2006. Web. 10 Apr 2011.  Graham, George, "Behaviorism", The Stanford Encyclopedia of Philosophy (Fall 2010 Edition), Edward N. Zalta (ed.), URL =  "B. F. Skinner And Behaviorism." Essortment. N.p., 2010. Web. 10 Apr 2011.