1. Year 10 Business Monday 16 th December 2013 Mr Nicholls

2. Objectives  To consider the importance of deliberate creativity within the world of business.  To ensure we are 100% confident on the subjects covered so far.

3. Deliberate Creativity…  What do we mean by it?  Basically – it’s the idea that people can be taught to come up with new ideas, so can force creativity – meaning it becomes deliberate rather than accidental.

4. So what do we mean?  It’s quite simple – in fact you spent most of last lesson doing it.  Take an idea – ask the simple question – how could it be changed?

5. For example…  (from the text books) – During a meeting with Nestle (who make KitKat and Yorkie), someone wrote down about chocolate that “you eat it” – so Professor Sherwood posted the question, how might this be different? What else might we do with chocolate? The answers…  Use it as a fragrance. For perfumed soaps, shampoos, air fresheners and so on.  As a fire alarm – using its melting point as a way of identifying that a room is getting dangerously hot.  We may well laugh – but these are of course actual things that it could be used for!

6. Next…  Once the idea is generated then there needs to be two further steps:  Evaluating whether the idea is a good sensible workable idea.  Bringing the idea into reality.  At this stage we need to introduce Professor Edward De Bono who had 6 thinking hats – each representing a different role needed…

7. 6 Thinking Hats.

8. So it was suggested then…  Key headings to be considered:  Benefits  Constituencies and Feelings  Solutions  Process  Issues to be Managed  Data  Actions

9. So then…  In your text books, on page 55 – please answer question A – then we’ll share our answers!