1. The 7 Cs of Digital Marketing
Consumer
Content
Conversation
Convenience
Customisation
Collaboration
Context
Convergence

2. The 7 Cs of Digital Marketing
Content: What’s your story?
Conversation: Broadcast Vs 2 way interaction
Convenience: Are you making people lives easier?
Customisation: How tailored are your offerings?
Collaboration: How involved is the consumer with you?
Context: Reason for consumers to interact
Convergence: A house party of all the touchpoints!

3. Developing a Digital Marketing Strategy in 9 Steps!
1. It all begins with the customer, listen!
2. But don’t forget about your objectives
3. Make sure you know what you’re already doing
4. Play to your strengths and manage your weaknesses
5. Find out what your competition is doing
6. Craft a strategy based on your strengths and capabilities
7. Implement at the speed of light
8. Measure everything in real time
9. Continuously review, adjust and improve the customer experience

4. Some digital marketing trends to note
Predictive & Adaptive Marketing
Omnichannel Marketing
The Click is Going Away
Growth Hacker Marketing
Radical Transparency
Screens Everywhere
Platform-Agnostic Consumers
Design as a Strategic Weapon/ Invisible Design
Advertising Everywhere
Media Fragmentation
Focusing on the Why - Causes
Mobile as the Hub
The Mobile Only User
Video Growth
Facebook & Twitter Monetization
Software is EATING Marketing
Real-Time Bidding
Real-Time Social
PR, SEO & Social Mashup
Paid Search & Display Mashup
Social & Mobile Mashup
Transmedia Storytelling
International Growth
Sensory Exploration

5. And here’s how it looks…
Image Source: cite.co.uk

6. Which are the prominent social platforms?

7. Too many logos! How do we classify them?

8. Social Media Marketing
Social Media Strategy

9. Phew. Moving on to social media strategy.

10. How do I arrive at my business’ SM strategy?