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Click to edit Master title style Trending with NextGen Travelers World Travel, Inc. 2013 Fall Symposium | Vic Pynn, Amadeus North America | October 4,

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Presentation on theme: "Click to edit Master title style Trending with NextGen Travelers World Travel, Inc. 2013 Fall Symposium | Vic Pynn, Amadeus North America | October 4,"— Presentation transcript:

1 Click to edit Master title style Trending with NextGen Travelers World Travel, Inc. 2013 Fall Symposium | Vic Pynn, Amadeus North America | October 4, 2013

2 Click to edit Master title style 2 Leading the travel technology market 195+ countries 40% global share 10,000+ employees Spanish stock market (2010 )

3 Click to edit Master title style 3 Thought leadership

4 Click to edit Master title style Understanding the NextGen Traveler

5 Click to edit Master title style 5 3 key themes

6 Click to edit Master title style 6 The smart consumer NextGens are digital natives and Internet experts. They feel fully empowered to build their own travel package, and challenge the status quo of traditional experts.

7 Click to edit Master title style 7 Uniqueness search The NextGen traveler doesn’t want to be treated as a tourist, but rather an “explorer.” They crave “authentic” experiences.

8 Click to edit Master title style 8 Social interaction 24/7 social interaction with friends is an essential part of the NextGen traveler’s DNA. This requires a change in the way they interact with brands, moving from one-way communication to an interactive conversation with the brand.

9 Click to edit Master title style Understanding the NextGen Traveler

10 Click to edit Master title style 10  18 - 30 years old  Heavy internet user  Tech-savvy traveler  Social media user  Frequent traveler Who is the NextGen traveler?

11 Click to edit Master title style 11  Reviews, photos, videos, blogs, communities  Transparent cost offer  Brands they can trust  A unique experience  24/7 support What is the NextGen traveler looking for?

12 Click to edit Master title style 12  Traveling has never been easier  Evolution in way consumers perceive travel  Direct channel is the first touch point for most  Free information online makes it easy Why the NextGen traveler?

13 Click to edit Master title style 13  Travel experience, expectations, and needs vary widely person to person, trip to trip  Approaches business travel in the same manner he approaches leisure travel  Convenience trumps compliance  Mobile is the 24/7 go to source How about the NextGen business traveler?

14 Click to edit Master title style 14  Appeal to their behaviors and travel patterns  Be open to diverse policy approaches  Embrace their technology How do I manage the NextGen business traveler? If convenience trumps compliance, make compliance convenient

15 Click to edit Master title style 15 Thank you! Find out more 1-888-AMADEUS (U.S.) 1-888-611-5554 (Canada) salesinquiries@amadeus.com Download Amadeus travel industry research at www.amadeus.com


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